Nowadays, it is tacit that the Internet is full of vanity, young people want PS for selfies, PS for meals, but the vanity phenomenon that surprises me the most is in the automotive industry.
Installing an iron triangle on a Mercedes can be modified into a Maybach, so much so that identifying Maybach has now become a science. There is also the change of Zotye to Porsche. However, the most surprising thing to me is to turn "BMW Brilliance" into an "imported thoroughbred BMW".
On November 20, 2020, Brilliance Group announced its official bankruptcy, and some people continued to sigh sadly, but a considerable number of car owners quietly set off firecrackers for this reason. They were so excited that they even shouted out, "I'll never have to cut the car logo again."
It is also when they discuss BMW Brilliance that they will inevitably bring the word "cut". Why should they deduct car logos? For these car owners, "cutting" is very exquisite. It is not only about face, but also a folk art. In their cognition, "Brilliance" and "BMW" seem to be a pair of old enemies and cannot coexist. Compared with "Brilliance", the word "BMW" is always the first. But there is also the opposite, leaving "Brilliance" alone to carry out the black humor to the end. But for people who love more face, foreign cars with Chinese characters will undoubtedly pull down their faces, and the best way is to buckle them all.
Some people think that the name "Brilliance BMW" is not good at all, and some people objectively evaluate that the four words "BRILLIANCE BMW" are designed to be too bad and uncomfortable, in a word, the word "Brilliance" sounds low, visually ugly. The four Chinese characters have made BMW lose its beautiful atmosphere.
However, in addition to "BMW Brilliance", other Sino-foreign joint venture brands have rarely been marked. For example, in order to prevent the buckle, Beijing Benz specially designed the tail marker behind it, and it was connected together to make the owner buckle up very hard. FAW is sitting in danger, after all, its popularity in China is high, coupled with its many big names, such as FAW Toyota, FAW-Volkswagen, FAW Hongqi, etc., localization is basically completed, so that people's desire to deduct the bid is not high.
However, strangely, "BMW Brilliance" is indifferent to being cut. Even in 2020, BMW Brilliance's logo is still just glued to it, and "cutting" seems to be the official acquiescence. A fishing line can smoothly deduct the logo of BMW Brilliance, and even "buyING BMW Brilliance" has become a tacit understanding between buyers and sellers in the market. In some BMW Brilliance 4S stores, the clerk can even provide one-stop service to help you directly. This kind of private cutting of the car logo has finally evolved into the carnival of the owner. In this way, a new "imported car" was born, which satisfied the yearning of some Brilliance owners for "pure BMW".
However, once the owner of the car who thinks he is successful meets a truly knowledgeable old driver, he can often be recognized at a glance, such as the exhaust pipe, or directly look at the 17-digit code on the car, and implement a dimensionality reduction attack, but for brilliance owners, not installing B may be less of a reason to buckle the label. But if the future standards are not smooth, then they are about equal to the B on the road, there is no choice.
The vanity derived from the car logo will eventually collapse in front of the "pragmatic spirit" in the bones of the Chinese people, obediently becoming a grassy cultural symbol used by the people, and cutting off BMW Brilliance cannot buckle the scars of self-esteem.
What do you think about that?