Everyone comes here "Hi"! Pudong has added a new cultural landmark

In the largest public welfare theater in Pudong New Area, enjoy wonderful and colorful cultural performances; enjoy high-quality public welfare courses in the cultural night space of "no closing" in the extended service; feel the joy of a square activity in the steaming Civic Square; leave the most beautiful punch card mark on the well-designed art covered bridge...

Breaking the original limitations of "small space" and "small classroom", the new museum of the Pudong New Area Mass Culture and Art Museum with a total area of 27,000 square meters opened yesterday. This new cultural landmark will create a multi-functional public cultural service leading platform such as theater performance and art display, become a vivid practice of leaving the best resources to the people, and continuously cultivate the cultural soft power of leading the construction of the district.

The big pattern and big space break the original limitations

In the process of building a leading area for socialist modernization in Pudong New Area, the rising new cultural landmarks are "hard indicators" for cultivating cultural soft power.

In recent years, a number of major cultural landmarks such as the East Library of Shanghai Library, the East Hall of Shanghai Museum, the Shanghai Grand Opera House, the Pudong Art Museum, and the Pudong Library have been erected one after another, outlining the splendid "skyline" of Pudong public cultural facilities; 36 community cultural centers, as well as more than a thousand "doorstep" cultural service stations and other cultural facilities in towns and villages, building a colorful "horizon" of Pudong public culture. In this "two lines", only a cultural hub is lacking from the top to the bottom - a big stage for ordinary people to write and perform their own hi.

In view of the pain points of the layout of facilities and the expectations of the citizens, the new museum of Pudong Qunyi Museum was listed as an important project of the Pudong New Area Party Committee and the District Government for the private sector, as well as one of the "3+3" key cultural projects that began construction during the "13th Five-Year Plan" period in Pudong New Area. After relocation and new construction, the new museum is located in the Jinxiu Cultural Park section, close to Pudong Library, Pudong New Area Youth Activity Center, Pudong Urban Planning and Public Art Center, with cultural facilities and outstanding location advantages. The total area of the building of 27,000 square meters is more than 6 times that of the old museum that was demolished five years ago, and the six major spaces such as theater performance and art display are complete, and the number of people served every day is expected to exceed 10,000 people.

The reporter saw at the scene that the entire venue was laid out along both sides of Yanmaotang and connected by a number of art corridors. On the west bank of the river, there are 2 professional theaters with a total of 1330 seats; on the east bank, there are art classrooms and rehearsal halls characterized by large spaces, and a number of art training courses will be opened in the future to provide citizens with cultural services that integrate rehearsal, training and experience.

Push experimental dramas and delayed services to attract young people

Breaking the limitations of space, the new Museum of Pudong Qunyi Museum strives to innovate in the quality and efficiency of public cultural service supply. In the future, not only 6,000 cultural teams throughout the district will take turns to appear here, so that citizens can become the protagonists and shining stars of the stage, but more young people and parent-child families will also be happy to come to this public cultural space to enjoy rich cultural products and cultural services.

As the resident orchestra of the new Pudong Qunyi Museum, the Pudong Philharmonic Orchestra has tried to set a plan for this year's annual "fluttering full" performance season, covering large and small music categories. This is a group of professional musicians with an average age of only 25 years old, and recently formed an animation sub-group to interpret China's excellent animation games with classical music. Such a fresh "cross-dimensional" performance experience has attracted many young animation fans, game fans, and music fans to enter the new museum of Pudong Qunyi Museum.

Liu Lili, a staff member of the orchestra, told reporters that the new museum of Pudong Qunyi Museum is already the "base camp" of the entire orchestra, "We have fixed rehearsals and fixed performance venues here, and we also look forward to more audiences coming to the scene this year to listen to our performances."

In addition to striving to become the premiere and permanent residence of experimental performances and high-quality dramas, the new museum of Pudong Qunyi Museum will also build advanced live broadcast facilities and spaces to attract a group of cultural Internet celebrities to carry out cloud live broadcasting. Equipment such as recording studios, which are generally only available to professional music companies and celebrities, will be opened to the public here. Citizens can walk into the studio, fulfill their dreams as singers, and make their first record. Relying on the advantages of The gathering of Internet enterprises in Pudong, QunyiGuan cooperates with digital enterprises in Zhangjiang, Jinqiao and other regions to combine offline space and virtual scenes that young people love to use and play such as Meta-Universe, introduce the latest product equipment, and build an intelligent venue application experience area.

"The new Pudong Qunyi Museum was full of contents when it opened, and we specially opened a number of distinctive delayed training and delayed services at night to meet the cultural needs of young white-collar workers who worked from nine to five." Wang Xichang, director of the Pudong New Area Culture and Art Guidance Center, introduced that from March 1, the new museum will open ten free courses such as electric piano ensemble enlightenment, oil painting, Latin dance, Acapella, makeup and so on for the public, "the first batch of 2,000 places, we strive to bring more free courses and public welfare courses to the people, and the training population that benefits the whole year is expected to reach 1 million people."

The top ten cultural festival brands cover the whole year

On the basis of big data analysis and the data accumulated by cultural activities over the years, the new museum of Pudong Qunyi Museum plans to launch ten major cultural festival brands covering the whole year this year, including the New Year Music Festival, Pudong Children's Opera Festival, Pudong Drama Festival, Jiangnan Dance Festival, Community Culture Festival, Pudong Chorus Festival, Jiangnan Pipa Festival, White-collar Cultural Festival, University Students Cultural Festival, Pudong Culture and Art Festival, and deeply grasp the needs and hotspots of the people of the Yangtze River Delta and people of all ages.

Wang Xichang said that the new museum of Pudong Qunyi Museum will cooperate with shanghai's ten major academies and major art academies in Shanghai, actively plan and carry out colorful activities such as large exhibitions, exchanges, large interactions, and big rings, create a big show for literary and artistic talents, and also provide a good place for citizens to watch big dramas for public welfare; relying on the Yangtze River Delta City Cultural Center Alliance, closely cooperate with 168 Yangtze River Delta cities, carry out exchanges, integrate and gather and share cultural products of various cities; invite special projects and special performances throughout the country. Special talents come to Pudong for exchanges and cooperation, and maximize the supply of public cultural service products, the multiplier effect of content production and the maximization of shared benefits by enriching and expanding the product resource library.

Leave the best resources, the best service, the most beautiful space to the people. From now on, it can be expected that the new Pudong Qunyi Museum will become a cultural landmark in the hearts of the citizens, a big stage that the Pudong cultural team is proud of, an art temple that young white-collar workers yearn for, and an experience place for the latest digital technologies and concepts.

Author: Tang Weijie

Editor: Fan Jing

*Wenhui exclusive manuscript, please indicate the source when reprinting.