In the past, when we talked about Beijing Hyundai, we would think of Yuedong, Langdong, Lingdong, ix25\ix35, Tucson, Santa Fe and other models. But now when it comes to Beijing Hyundai, what can be recalled is only a seventh-generation Elantra model, does this also prove that the presence and influence of Beijing Hyundai in the minds of the Chinese people are decreasing year by year?
Measuring whether a car company's influence has decreased, I think sales data is often the best evidence. Judging from the sales performance of the past January, we found that in the field of cars, except for the Elantra model that achieved sales of 14657 new cars, the other 5 models only had sales performance of more than 2,000 and hundreds of vehicles, so at this moment, in the face of such sales results, is Beijing Hyundai not called a full-line rout?
Let's take a specific look at the models that Beijing Hyundai currently sells hundreds of units a month.
1. Sonata
January sales: 903 units
Since the tenth generation of Sonata has been listed, its sales performance has been tepid, in the past six months, its monthly sales have been maintained at hundreds of units, which shows that the Chinese people do not like and do not recognize this car.
So why is Sonata now reduced to a joint venture midsize sedan that no one wants to buy? We believe that the appearance of this generation of Sonata is too failed. Many netizens said that its front face resembled a catfish, so they were reluctant to pay for it.
Second, Sonata's 1.5T model uses a 7-speed dry dual-clutch transmission, and consumers generally do not "cold" to the dry dual-clutch transmission, so the volume of models can not go, which naturally makes the sales data of the Sonata series not look good.
In short, as the competition in the joint venture brand mid-size car market becomes more intense, such as Hyundai Sonata, which has no appearance and no product strength, no one wants to buy it.
Finally, even Hyundai manufacturers announced that the market response of this generation of models has not met their expectations, so the tenth generation of Sonata models will not usher in a mid-term redesign, but will be directly replaced in 2023. So, the modern Sonata is like this, how can there be consumers willing to buy it?
2. Acceptance
January sales: 514 units
Yuena is a small car, the price is in the range of 72,800-96,800 yuan. Hyundai Yuena on sale was officially listed in October 2019, and now the sale time has exceeded 2 years, so the product strength is not enough.
In addition, Hyundai Yuena is still equipped with a 1.4L naturally aspirated engine, and the maximum power is only 100 horsepower, which is obviously not enough in the family car market.
You know, like Chery's Arrizo series, Geely's Emgrand series, Chang'an's Yidong series, are some more powerful boutique 70,000-level family cars, plus Volkswagen's Bora, Langyi, in fact, the terminal price has fallen to the range of 70,000 or 80,000, so the people who can buy Hyundai Yuena are naturally more numerous.
In short, the lack of product highlights, unattractive prices, and declining brands are the direct reasons for hyundai Yuena's dismal sales. After all, even in the price range of 70,000-100,000 yuan, consumers still have a lot of choices.
3. Name map
January sales: 380 units
Mingtu was once named the most cost-effective joint venture medium-sized car, and the reason is also related to its product quality, affordable price, large space and other factors. Today, Mingtu has come to the latest generation, but the actual sales performance is not satisfactory. Sales were only 380 units in January, making it the lowest-selling model of Beijing Hyundai's sedan.
So why did the famous pictures after the replacement not sell well? In addition to the fact that the market has become more competitive, I think it is also related to the reason why the appearance of this generation map has become uglier and the cost performance ratio has decreased. You know, beautiful things are what everyone will love, and the famous picture has a not so good-looking front face, how do you say consumers like it?
Secondly, the 1.8L and 1.5T engines equipped by Mingtu are also not strong in power. The 1.8L model is older, and the 1.5T model is equipped with a 7-speed dry dual-clutch transmission, and the people see it and smell the wind, so the attraction of both models is actually not large.
Finally, the price range in which Mingtu is located is the main sales range of The Civic, Model, Xingrui and Lynk & Co 03, Onksela and other models, so the competitive pressure is very large. Ordinary people see that there are so many good models to choose from at this price point, and naturally they will not look at the famous map more, so the sales volume of the famous map is very dismal.
4. Fiesta
January sales: 280 units
Fiesta just went on the market that will actually be quite hot, a 1.6T engine, Hyundai has adjusted it out of 204 horsepower, the power is very high, so for a time Fiesta has also become a sports family car that young people are keen to pay attention to and buy.
However, the good thing is that Fiesta bent the A-pillar in the later mid-security research bias crash test, and it is also a safety problem that Festa's reputation can be described as plummeting, and slowly, people gradually lose interest in this car.
Today, although Fiesta has achieved better results in the new China Insurance Research Institute crash test, consumers have completely abandoned this model, so in the last six months, Fiesta has only sold a few hundred vehicles per month.
Take the sales volume in January, Fiesta only has 280 new car sales data into the account, so in the face of such sales results, Fiesta can only bear the name of Beijing Hyundai's most unsalable fuel car. In short, in just a few years, Fiesta's sales are like a roller coaster, which is inevitably regrettable. In the future, we also hope that Beijing Hyundai can come up with solutions as soon as possible and launch more good car products.
Well, the above is the current sales of Beijing Hyundai in the field of cars, for only one Elantra model with monthly sales of more than 10,000, while the remaining 4 models are selling hundreds of vehicles per month, do you think that Beijing Hyundai, which has serious "imbalance" in product development, will go a long way? In the future, will Hyundai withdraw from the Chinese market? Leave a message in the comment area to talk about it, let's exchange and discuss it together. (Text/Univision Auto Dazhuo)
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