Beijing Hyundai in the Chinese market has fallen out of the historical low, of course, its models are not good, and one of the most lamentable is undoubtedly Fiesta, query the sales of this model in the past two months, found that only 32, 19, basically in a state of being forgotten by consumers.
I believe that many people have memories, when this model was first launched, whether it is market heat or terminal sales, in fact, it is very good, just launched with the name of the plate Civic, soon entered the monthly sales of ten thousand car club, but also became the most valued car products of Beijing Hyundai, from the initial listing to now in fact less than four years, even failed to go through a complete iteration, Fiesta began to disappear, why is this? In this article, we will briefly explore it.
On the one hand, modern brands have been gradually marginalized in the Chinese market in recent years, and their influence has become weaker and weaker, and many people can't even think of this Korean brand when buying a car. In the past, Hyundai has always been the main cost performance, but the real cost performance, Hyundai is unable to beat the domestic brand, and with the current domestic car in the design, quality, performance and other aspects of the gradual keep up, seize the hyundai market share.
On the other hand, it is still a return to the product itself. Festa has several highlights, one is the design personality, the other is the strong performance, which is the main reason why it has been able to sell well in the past.
But the time to 2022, sports style has become the mainstream, the most important thing on the market is the model with high appearance, and in contrast, Festa has not changed much since 2018, and has been updating and remodeling in a small way, not to mention whether it is still in line with the preferences of current consumers, many people have also been aesthetically tired of it. Looking at the old rival Civic, after the new iteration, both the aesthetics and the sense of grade have been greatly upgraded, and the leading edge is obvious.
And from the perspective of the modern platoon deployment, the manufacturer may not have had too high expectations for this model, and the focus was placed on the Elantra introduced later, which was obviously stronger than Fiesta in design. The entire festa series has also been compressed, and the original 1.4T version has lowered the threshold, and now the whole series only provides 1.6T.
Although Fiesta's performance has not lacked advantages until now, it is unrealistic to let users pay money to pay for it simply by relying on this, and now consumption is more important to comprehensive quality. At the same time, in the previous crash test of Zhongbao Research Institute, Fiesta's performance was very unsatisfactory, the A-pillar was bent, and it was labeled as poor safety, which directly affected its reputation and dissuaded many potential consumers.
All in all, the most important thing for consumers now is choice, under the fierce market competition, various manufacturers are trying to push new cars, and the products are constantly iteratively upgraded, Fiesta has no advantage in both brand and product, and it is also very slack in updating, and it is normal to be eliminated.