Convey love with poetry, and reach with wine.
Recently, the "2022 Chinese Poetry Conference" titled by the original pulp of the Gujing Tribute Wine Vintage was officially broadcast on CCTV, and an encounter between "Chinese romance" and "Chinese brewing" jointly interpreted the Chinese Year of poetry and wine. This is also after the CCTV Spring Festival Gala, Gujing Tribute Wine once again stood on the CCTV platform, using the language of poetry and wine to transmit "Chinese brewing world incense" and creating a new realm of Chinese liquor dialogue world.
The "2022 Chinese Poetry Conference" was broadcast under the title of Gujing Tribute Wine and Vintage Pulp Gu 20. Photo courtesy of Furui Group
Holding hands in the "Chinese Poetry Conference", playing "poetry wine" and spinning
Since 2016, on the occasion of the Spring Festival every year, the "Chinese Poetry Conference" will meet with the audience as promised, and has been held for 7 consecutive sessions so far, leading the public to regain its long-standing poetry culture with extensive participation, rich culture and distinct era.
The ancients used poetry to express the national conditions, friendship, family affection and love, and conveyed to us the most beautiful, rich and firm cultural feelings of the Chinese nation through poetry. "2022 Chinese Poetry Conference" also uses poetry to tell Chinese stories well, uses poetry to condense national emotions, and connects the ten major themes of the times in 2022 with ten hot words, Jiangshan, youth, Daoxiang, meet... It accurately captures the common emotions of each Chinese, and tells the heroism and magnificence of contemporary China's "still looking at the present dynasty".
The relationship between wine and poetry is even more long-standing and intimate. "Like the wood is bitter because of poetry, the eyebrow locks and the mountain is opened with wine" Wine has become the source of inspiration for poets and the catalyst for creation. Because of the wine, there is Cao Cao's ambition to "sing to the wine, the geometry of life"; Li Bai's heroic freedom of "Cen Fuzi, Dan Qiusheng, will enter the wine, the cup will not stop" ... It can be said that the combination of wine and poetry is not only the soul of Chinese wine, but also the soul of Chinese poetry.
As the "Old Eight Famous Wines", Gujing Tribute Wine, with more than 1,800 years of brewing history and Bozhou's rich cultural history, represents the charm and value of China's wine source culture. On the road of promoting wine culture, Gujing Tribute Wine has always been at the forefront, and this time, together with the "Chinese Poetry Conference", with the audience wandering in the slightly drunken poetry, while looking at the grand elegance of Chinese poetry culture, it also integrates its living spirit of ingenuity, brewing culture and quality into it, adding new vitality to the splendid "Chinese poetry and wine culture".
Gujing tribute wine vintage original pulp ancient 20. Photo courtesy of Furui Group
Using wine as a medium to convey the "Voice of China" of Gujing Tribute Wine
Following the CCTV Spring Festival Gala, Gujing Tribute Wine once again used poetry and wine as the medium, standing on the CCTV platform, and resonating with the "2022 Chinese Poetry Conference". From the CCTV Spring Festival Gala to the Chinese Poetry Conference, Gujing Tribute Wine conveys the beauty of Chinese liquor culture to the world, and plays the "Voice of China" to the world on behalf of Chinese liquor!
Voice of the brand: As one of China's "old eight famous wines", Gujing Tribute Wine has won the "Chinese Famous Wine" four times, and since 2016, it has made many special CCTV Spring Festival Galas, through the Spring Festival Gala, the "golden signboard" of Gujing Tribute Wine shines, the brand value has been continuously adhered to and strengthened, and "Over the New Year, Watch the Spring Festival Gala, drink The Ancient Well" has become a model of the essence of the enterprise brand with the help of the national platform! This year's "Chinese Poetry Conference" for the first time held hands with Gujing Tribute Wine, which not only built a culture that kept pace with the times for Chinese liquor, but also resonated with the value of poetry and wine, stimulated the new vitality of the times in inheriting classical poetry, further sublimated the beauty of Chinese people's lives, and enhanced the taste of life.
Voice of Quality: Gujing Tribute Wine has a long history and unique craftsmanship, jiujiu wine method, wuji water, peach blossom spring song, Ming and Qing dynasty national security cellar pond, national intangible cultural heritage brewing technology... These core elements of winemaking, the unrepeatable quality code of Gujing Tribute Wine, coupled with the strength endorsement of CCTV's strong communication platform and scarce content, are all successful combination models in terms of platform, brand and content matching. With the brand to transmit quality, let the quality nourish the brand, "Chinese brewing, world fragrance" has become the quality voice of Chinese liquor.
Voice of Conduct: Gujing Tribute Wine continues to adhere to the corporate values of "being a real person, brewing fine wine, being good at itself, and helping the world", whether it is in the trough period of enterprise development or the brilliant period, Gujing people always adhere to stable product quality, adhere to high-quality development routes, constantly improve the development mechanism of enterprises, and innovate and create breakthrough development. In addition, for the promotion of Gujing tribute wine in his hometown Bozhou is also spared no effort, in order to enhance the international popularity of Bozhou, the origin of Gujing tribute wine, Gujing Group will upgrade the "national reading 'Bo'" to "global reading 'Bo'" to deepen consumers' understanding of Bozhou and Gujing tribute wine from the aspects of seeing, listening and speaking. Whether it is the CCTV Spring Festival Gala or the "Chinese Poetry Conference", the propaganda picture marked with pinyin fully reflects the responsibility of Gujing Tribute Wine as the eldest son of the local economy, and is also the rooting and blossoming of Gujing Tribute Wine's "character" and goodness.
Voice of the Product: Gu 20 is a sub-high-end benchmark product of Gujing Tribute Liquor, and it is also a large single product in the liquor industry in the sub-high-end price band. In the special advertisement of the Spring Festival Gala of Gujing Tribute Wine CCTV and the advertisement related to the "Chinese Poetry Conference", many people can notice that "Gu 20" is the core picture throughout. Since the layout of Gu 20 in 2018, after 3-4 years of cultivation, it has rapidly increased the volume in the 900 yuan price band and become the leader in the sub-high-end upgrading of Huijiu; the gu20+ in the market outside the province has also achieved remarkable results, and the growth has been further opened, and it will become a national pioneering weapon in the future.
Data is an intuitive information carrier and a strong evidence. According to the survey, the sales caliber of the ancient 20 in 2021 may exceed 2 billion yuan. (Schuler)
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