Recently, the third program of the "2022 Chinese Poetry Conference" exclusively titled by Gujing Tribute Wine and Vintage Pulp Gu 20 was broadcast on CCTV as scheduled.
In addition to once again spreading Chinese culture to the world and transmitting the beauty of Chinese poetry culture, he also reviewed many "high burning" moments with the audience under the theme of "burning", felt "flying emotions and high aspirations" together, and conveyed common emotions and spirits while strengthening cultural self-confidence.
More than 1,800 years ago, the "Nine Brewing Method"
Since 2016, the "Chinese Poetry Conference" has been held for 7 consecutive sessions, leading the public to regain its long-standing poetry culture with extensive participation, strong culture and distinct characteristics of the times. The theme of the "2022 Chinese Poetry Conference" is "burning", which means a positive, sunny and enthusiastic state, a passion for the unremitting pursuit of dreams, and the courage and stubbornness to dare to be the first.
The five thousand years of China have bred a magnificent poetry culture, and the ancient poems from history have lasted for a long time, and the heavens and earth, human feelings, temperament, and wind objects in them are still injecting more "burning" power into future generations. In the industry's view, there are common characteristics between the gujing tribute wine of the old eight famous wines and the brand tonality of the "2022 Chinese Poetry Conference".
In September 2018, the Guinness World Records officially certified that the Gujing Tribute Wine "Jiujiu Liquor Method" won the world record of "the world's oldest surviving distilled liquor brewing recipe", which is also the first Guinness World Record in the Chinese liquor industry to successfully apply for.
The "Nine Brewing Method" is included in Jia Sixun's "Qi Min Zhi Shu", dating back more than 1800 years. During the Jian'an period of the Eastern Han Dynasty, Cao Cao once presented the "Jiuqiu Spring Wine" produced in his hometown of Bozhou to Liu Xie, and explained the preparation method of JiuqiuChun Wine. As a major brand of Gujing Tribute Wine, the "Jiujiu Liquor Method" has been endowed with both cultural and technical values.
"A hundred-year-old cellar produces good wine", and the older the cellar pool, the more "golden and expensive". Gujing Gongjiu Ming and Qing Cellar Pond, originated from the Ming Dynasty Zhengde Decade (1515) Gongxing Trough, the cellar mud is rich in more than 600 kinds of beneficial microorganisms, is a national key cultural relics protection unit. In 2019, Gujing invested a policy of 5 billion yuan in insurance for the cellar.
Wang Zijin, then president of the China Qin and Han History Research Association and a first-class professor at the National College of Chinese Min University, said that because the ancient cellar pond in Bozhou was well preserved, the shape was complete, and it had been used for a long time, it was included in the national security unit, and the ancient well tribute wine had the basic conditions for occupying a superior position in the liquor production group. As a result, Gujing Gong also assumed the cultural responsibility of reviewing the history of wine, summarizing the history of wine, and understanding the history of wine.
"Burning" a new ancient well
The brewing method of a thousand years ago nourished the people of Gujing on the one hand, and on the other hand, it was passed on and carried forward in the hands of the people of Gujing, and continued to "burn" it. This year is the 25th year of Liu Guoying, the "national labor model" in Anhui Province, working in Gujing, from a grass-roots technician to the post of director of the technical center. She has presided over and participated in the completion of more than 20 research projects and new product development, and many research achievements are at the leading level in the world and at home.
In terms of brand image, Gujing Tribute Wine "held hands" with CCTV Spring Festival Gala for 7 years, and launched corresponding "Chinese New Year's Eve" products, and the "Year Culture" strategy gradually became deeply rooted in the hearts of the people. From the Peach Blossom Spring Festival, the Autumn Brewing Ceremony, to the Cultural Tour, and then to the positioning around the Huaxia Wine City, Gujing Gong has built the Gujing Wine Culture Museum, the Chinese Liquor Science Popularization Hall, and the Wuji Wine Cellar. Through a variety of carriers, Gujinggong makes the culture more three-dimensional and perceptible, and gives more vitality and development power on the basis of the foundation of the thousand-year culture.
In terms of brand trademarks, in November 2021, "Vintage Pulp" was recognized as a well-known trademark in China by the State Intellectual Property Office. So far, Gujing has owned five well-known Chinese trademarks of "Gujing", "Gujing Tribute", "Vintage Pulp", "Yellow Crane Tower" and "Lao Mingguang". In 2016, Gujing Gongjiu signed a strategic cooperation agreement with Yellow Crane Tower Wine. Yellow Crane Tower Wine is the only chinese famous wine in Hubei Province, and has won the gold medal in the 1984 and 1989 National Liquor Competitions. In 2021, Gujing Tribute Wine signed a strategic cooperation agreement with Mingguang Wine. The unique bright green aroma type has added a new sharp edge to the Gujing famous wine family, and in December 2021, the old Mingguang brewing technology was selected into the sixth batch of provincial intangible cultural heritage list.
Liang Jinhui, secretary of the party committee and chairman of Gujing Group, once said in public, "Liquor is a product with Chinese characteristics that is rich in traditional Chinese culture and inherits the Chinese spirit, and it is the obligation and responsibility of Chinese liquor enterprises to shape the brand image of a big country of Chinese liquor." ”
In terms of overall performance, on March 10, Gujing Gongjiu released a performance express report, achieving revenue of about 13.271 billion yuan in 2021, an increase of about 28.95% over the same period of the previous year; net profit of about 2.291 billion yuan, an increase of about 23.54% over the same period of the previous year. At the spring brewing ceremony of Gujing Tribute Wine and Vintage Pulp in 2022, Liang Jinhui, Secretary of the Party Committee and Chairman of Gujing Group, stressed that 2022 is a key year for The 14th Five-Year Plan of Gujing Group and an important year for "winning 20 billion yuan and striving for the top three".