As we all know, at present, the automotive industry is undergoing major changes unprecedented in a century. Under the wave of the new four modernizations of automobiles, consumers have new changes in the functions, interactions and emotions of automobiles.
What is the "arms race" of the new force car companies fighting? Some people say it's money, some people say it's technology, some people say it's marketing, in my opinion, in the era of rapid change, if you want to stand out among many new power companies, you can fight for speed.
From the news exposure in May 2020, the birth of the Lantu brand in July, the debut of the first mass-produced car Lantu FREE in December, and then to the first model Lantu FREE mass production car off the production line on June 30, 2021, thanks to the backing of Dongfeng Motor, Lantu only took 1 year to stage the "Lantu Speed" again and again. Compared with the new car-making forces starting from scratch, Behind Lantu Automobile is the high-end intelligent electric vehicle brand created by the top talents of Dongfeng Group, that is to say, Lantu Automobile is not a single-handed battle, but the crystallization of traditional car companies and new car-making forces.
Not only is it the fastest delivery from the launch of the brand to the start, the company is expected to become the fastest electric brand to achieve 10,000 sales. Behind this, what did LanTu do right?
Lantu FREE's "running" speed is so fast, inseparable from Lantu Automobile's self-developed core technology, first of all, Lantu Automobile is developing the ESSA native intelligent electric architecture, creating a multi-scenario new energy power solution such as extended range and pure electricity, so we see that the first model of Lantu FREE, both the extended range version and the pure electric version are provided.
With the guarantee of technology, Landu Automobile plans to release at least one new car to the market every year from 2021, and in the next 5 years, Landu Automobile's products will cover multiple market segments such as cars, SUVs, AND MPVs, and continuously expand the product lineup of high-end electric vehicles.
Returning to the lantu FREE product level, this car weighs nearly 2.3 tons, the length of nearly 5 meters "Big Mac", does not take comfort, space as the main core product force, but will be positioned as a "performance-level intelligent electric SUV", Lantu FREE in addition to equipped with high-power dual motors and intelligent four-wheel drive program, Bosch iBooster 2.0 braking system, ESP 9.3Hev body stability system, Pirelli P-ZERO high-performance tires, Adjustable air suspension These performance car configurations are also reflected in the Landu FREE.
Lantu Space Nanjing Longhu Jiangbei Tianjie Store
User-centric, Lantu Automobile has always emphasized the focus. Lantu Automobile, which has new forces to dispatch and play, is the first to shoulder the heavy responsibility of dongfeng company's transformation of new energy and technology enterprises, and its important layout is direct sales channels.
On February 19, Lantu Automobile's two Lantu space stores in Wuhan Tiandi Commercial Circle and Nanjing Jiangbei New District Commercial Circle opened simultaneously, and the expansion of Lantu's direct sales channels continued to accelerate. With the landing of more Landu space, Landu will accelerate the expansion of channels across the country, continue to improve the integrity of channels and service capabilities in various regions, and further meet the needs of local consumers.
Up to now, the number of direct sales space of Lantu Automobile in Wuhan, the brand base camp, has reached 4, the number of Lantu spaces in Nanjing has reached 2, and the number of directly operated space stores officially opened in 24 core cities nationwide has reached 49.
Completely different from the traditional 4S store site selection, decoration and operation mode, people can intuitively feel that Lantu is a new thing. The Lantu space is not very large, but it is very stylish, more like an art exhibition hall, and the atmosphere is warm and quiet. In the middle of the store, there is a Lantu FREE, and when the blue body of the cloud comes into view, it is like a cool attack. It not only reveals the properties of environmental protection and energy saving, but also gives people a feeling of closeness and comfort.
Like other new car-making forces, Landu adopts an independent and direct approach. At the sales level, in order to quickly open the market, Lantu Automobile has set up direct experience stores in the core business districts of key cities, which is also the key reason for the popularity of Lantu FREE.
Specifically, according to the scale of the city and business district, Lantu has planned 4 different levels of direct-operated stores, including direct flagship stores, Landu space, delivery service center, and full-featured user center to meet the full-featured needs of users for brand experience, car viewing, car buying and car use.
When users enter the Lantu space, they are no longer just consumers in the simple sense, but also participants, collaborators and creators of the Lantu brand. In addition, in order to facilitate the purchase of cars by booked users, Landu Automobile has also launched a "3-year 0-interest car purchase" financial scheme, and the payment scheme is flexible. Book users can also enjoy six major services such as lifetime vehicle warranty and lifetime three-electric warranty without worry, which is even more attractive to car owners.
In 2022, Landu Automobile will complete more than 100 Landu spaces across the country to achieve more efficient and convenient high-quality services. In addition to offline direct sales channels, Lantu Automobile also communicates directly with users through digital platforms such as official APP and Mini Program, listens to consumers' voices, and quickly responds to user needs. On the official APP, users can complete the experience of booking a door-to-door test drive, personalizing purchases, generating orders, online payment, and viewing the nearest store center without leaving home.
On February 17, 2022, Lantu Automobile announced that it will officially enter the European market, landing in Norway for the first time, and will soon become the first brand of the new energy national team to go overseas. In June this year, Landu FREE will be officially unveiled in Oslo, the capital of Norway. Landu Auto's first overseas flagship store is located in the Royal Palace business district in the heart of Oslo, and it is expected to deliver Landu FREE to Norwegian users in the fourth quarter of this year.
It can be said that Lantu Automobile has caught up with this hot era, and hopes that Lantu Automobile will continue to continue this good momentum.
Picture | Lantu car
Wen |doudou
Edit | Beanie
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