Recently, China Dongfeng Motor Industry Import & Export Co., Ltd. and representatives of Norway's Electric Way signed a memorandum of cooperation to jointly announce the official landing of Lantu in Norway. According to the official introduction of Landu Automobile, the first Landu space established in Oslo, Norway, will officially open in June, and then will begin to invite users to conduct a series of experience activities such as test rides and test drives, and the delivery of the first batch of vehicles will be planned to start within the year.
It is understood that Lantu Automobile "landed" in Norway's way is more special, in the Dongfeng Group backed by China Dongfeng Motor Industry Import and Export Co., Ltd., in Norway chose to reach a strategic cooperation with the local head dealer Electric Way Company, with the help of the mature experience of the overseas dealer system, accelerate the lantu service network layout in Norway, such a combination has created a new business model for Chinese brands in overseas markets.
Norway's first Landu space will be located in Klingenbergata, in the center of Oslo, and its design concept will be the same as that of domestic Landu space, with the theme of "modern luxury, warm technology, simplicity is not simple" and "light, quiet, elegant" as the theme, reshaping the relationship between the brand and users, and creating a full range of immersive car buying experience for users.
Landu FREE will become the brand's first export to Europe model, in early March, Norway many well-known European brand car dealers expert team has been on the Landu FREE professional dynamic and static evaluation, they think that land map FREE in a variety of driving modes on the steering force difference is profound, the vehicle will be very agile after opening the sport mode, braking performance, wind noise are great; in addition, this is the first model in the Norwegian market to adopt triple screen design, the operation logic is clear, the seats are very comfortable, The wrapping and supportiveness are excellent, and the interior atmosphere is created and designed to meet the preferences of The Nordics.
Lu Fang, CEO and CTO of Lantu Automobile, said: "Since 2014, China's intelligent electric vehicles have developed rapidly, and by the end of 2021, the number of new energy vehicles in the country will reach 7.84 million. With a comprehensive upgrade of power performance, handling quality and a new experience brought by intelligent technology, more and more Chinese consumers are favoring the purchase of smart electric vehicles. Norway's culture of environmental protection and its high recognition of new energy vehicles provide a good market foundation for Landu FREE to go to sea. We hope to bring good products to the Norwegian people and provide more choices for Norwegian users. ”
Ma Lei, deputy general manager of the international business department of Dongfeng Company and deputy general manager of Dongfeng Import & Export Company, said: "Norway's trip is the starting point for Lantu to go to overseas markets, and in the future, we will make unremitting efforts to launch a variety of Lantu products in more european countries to meet customer needs. ”
Torje Aleksander Sulland, CEO of Norwegian Electric Way, said: "We are proud to have joined forces with Dongfeng Motor, one of China's largest car manufacturers, to bring Lando to Norway. We are very much looking forward to showing Norwegian users the high-end smart electric SUV Landu FREE, this product is very competitive and will definitely be loved by Norwegian users. ”