Honor has become the most innovative and growing brand in the PC market.
The latest data from third parties shows that the sales volume of Honor notebooks continues to rise, and its market share of china's thin and light books has climbed to 8.3% in November 2021, becoming the fastest growing brand in the market share of young thin books in 2021. Another important information, in China's thin and light market, Lenovo, Asus, Dell, ThinkPad and other traditional PC manufacturers market share has fluctuated greatly, while the total market share of emerging brands led by Glory and Huawei is more than 20%, affected by brands such as Glory, and the market advantage of traditional manufacturers has begun to decline.
The high-end potential energy continues to expand and create a moat for glorious smart life
At the end of 2020, the Honor brand officially became independent, and with the rapid recovery of the supply chain, the brief silence after independence became the outpost of Honor's comprehensive charge. Over the past year, we can see the Honor notebook on two tracks:
The first track, the first V series flagship notebook, further explored the high-end flagship notebook.
Last September, Honor released the world's first Honor MagicBook V 14 with Windows 11. Honor MagicBook V 14 has been comprehensively upgraded in the fields of performance, design, process, software and other fields, including "the industry's first 5 million high-definition wide-angle dual cameras", creating the industry's best audio and video system; made of aviation-grade aluminum alloy material, the whole machine is light to 1.48Kg, thin to 14.5m, technology and high-end aesthetics are perfectly integrated; 14.2-inch LTPS mirror touch screen, with 1.07 billion color depth effect, set a benchmark for the flagship good screen for the PC industry Another example is the design based on the wing-shaped φ8 large diameter double heat pipe, supplemented by 22,000 mm heat dissipation fins and 9 temperature sensors for fine temperature control technology, to achieve 45W high-performance release and so on.
It is not difficult to see that the goal of honor notebooks at this time has been very clear: to impact the high-end market, compete with the strongest competitors, and create honor's unique competitiveness in the notebook field.
With excellent product strength, honor MagicBook V 14 won the Jingdong notebook category sales champion on the day of its first sale, and during the double 11 period, it helped honor notebook to win the first and second place in the sales of light and thin items in Jingdong Mall on November 1. These outstanding achievements strongly prove that Honor's first high-end flagship notebook product has received universal recognition from the industry and consumers.
On February 9, 2022, Jingdong peaked for 24 hours, and the honor notebook ushered in the opening of the year of the tiger after the start of construction, and once again won a number of sales championships of Jingdong.
The second track further focuses on the "1+8+N" all-scenario intelligent strategy and creates cross-device interconnection capabilities with PCs as the core.
After Honor officially entered the notebook market in 2018, it continued to extend its innovation in the field of smart phones to the notebook market, with the help of innovative thinking and supply chain technology of mobile phones, Honor integrated many years of smart phone innovation experience into notebooks, bringing a "dimensionality reduction blow" to the conservative traditional notebook market at that time.
On the Honor MagicBook V 14, Honor's proud all-scenario smart ecology has been upgraded again, and through honor interconnection technology, notebooks are interconnected with large-screen devices such as mobile phones, Pads, and smart screens. For example, honor MagicBook V 14 with honor tablet, through multi-screen form, can achieve expansion and mirror mode, Pad becomes the auxiliary screen of the PC, pc can use the advantages of tablet touch stylus and other advantages to help the PC solve the needs of many scenes and so on. Another example is the collaboration between notebooks and large screens, Honor MagicBook V 14 provides one-click fast screen projection, not only supports Honor smart screens, but also supports 95% of the TVs or large screens on the market, meeting the needs of consumers in increasingly rich application scenarios.
Not only that, at the end of last month, for the Glory MagicBook 16 series, Honor also pushed the Window11 upgrade and the upgrade of the multi-screen collaboration function to consumers for free, and on the basis of the existing collaboration with the mobile phone, the interconnection between the honor tablet and the smart screen was officially added, so that it can not only connect the mobile phone, but also the tablet, the smart screen, etc., and the smart ecological experience is elevated to a new height.
Under the two-wheel drive, it has insight into consumer demand and stimulates product innovation
Honor's continuous innovation in the PC field is promoting the transformation of the entire traditional notebook market from the original stacked hardware to the software and hardware collaborative upgrade model, all of which is inseparable from the honor "two-wheel drive" product concept, based on the insight into the deep needs of consumers and the forward-looking ability of future technology, through continuous technological innovation and R & D level investment, out of a unique, focus on consumer experience and focus on innovative products as the core competitiveness of the "glory" path.
The first is the innovation and research and development level, as a "start-up" company that stands on the shoulders of giants, Honor has strong technical reserves and R & D strength, more than 50% of the current nearly 10,000 employees are R & D teams, and New Honor also has the industry's top laboratory clusters, including 4 R&D centers, more than 100 innovation labs, etc.
Not only that, at the production and manufacturing level, in September last year, the Glory Intelligent Manufacturing Industrial Park has been officially put into production, which has achieved a 75% automation rate of the production line, more than 40% of the equipment is independently developed, and has more than 600 quality standards, providing consumers with high-quality products.
At the same time, in terms of channel partner ecosystem construction, Honor has also established a friendly and intimate relationship with industry partners, and Honor has discussed the future of the whole scene with Supply Chains such as Intel and Microsoft, Channels such as Digital China and hundreds of partners through the "Glory Full Scenario +" plan. For example, in September last year, Honor reached a strategic cooperation with Microsoft; the cooperation with Intel deepened to create Honor's first Evo ultra-thin and light book, helping Honor notebooks stand firm in the high-end PC market. It is precisely because of the above layout that Honor can achieve such rapid counterattack growth in the notebook market.
Secondly, on the basis of the above, Honor further focuses on the user's deep-level needs and experience upgrades.
Thanks to the "two-wheel drive" concept, Honor can target users' pain points and be targeted. Taking the Honor MagicBook V 14 "the industry's first front-facing 5 million HD wide-angle dual camera" as an example, Honor only took three years to break the "1 million camera experience" that has not changed in the PC industry for more than a decade. Another background is also worthy of our attention - more than a month after the release of the Honor MagicBook V 14, Apple has also gone to such a field, and the camera upgrade of the new MacBook Pro is the best proof, which is enough to prove that Honor has been at the forefront of the awareness and ability to lead the industry innovation.
For example, in the face of the embarrassing situation of the lack of innovation in the traditional PC market, Honor took the lead in creating a cross-device interconnection capability with PC as the core, and honor notebook broke the ecological barriers between Windows and Android systems through multi-screen collaboration, one-touch connection, air transmission and other interconnection technologies, as well as the continuous upgrading of multi-screen collaboration capabilities, creating a new world of wisdom that belongs to everyone, and also bringing new directions and thinking to the PC industry.
Write at the end:
"Take what others find difficult as the direction we fly."
At the glory anniversary celebration at the end of last year, glory CEO Zhao Ming mentioned the "stupid bird spirit" many times in the keynote speech of "The Future with Friends", in the history of glory growth, the word "stupid bird" first appeared in 2015, which also runs through the values of the glory brand, that is, do not chase the outlet, insist on doing their own things, step by step, in order to consolidate the foundation.
Being a "stupid bird" is a long process, which means that Glory faces the impetuousness of the industry, and always focuses on consumer experience and products, and adheres to long-termism. Behind The glory becoming the fastest growing brand in the domestic light and thin market share, it has never been achieved overnight, but the "stupid bird" of glory, which has accumulated thick and thin hair during the long flight.
Therefore, we also have reason to look forward to what kind of surprises glory will bring in the next PC market.