Whether it's the Portrait of Louis XIV in the Louvre or the self-portrait of Marc Natier, it's easy to see that in these paintings of medieval aristocratic men, they always wear a wig. Interestingly, in these paintings, the more depictions of aristocratic life scenes, the more frequent the appearance of wigs, but in those works that record the lives of ordinary people, the appearance of wigs is rarely seen. So the question is, why do the European aristocrats in those paintings like to make themselves a wig to wear?
The expensive wigs of the European nobility most likely covered up the bitterness of hair loss
The wig is actually quite old – as early as ancient Egypt, you can find records of it. Legend has it that when Julius Caesar first met Cleopatra, he was almost completely bald, and when the exclusive hair-growing secret recipe was still useless, he had to choose to wear a laurel crown to cover up the problem. At that time, the laurel crown could probably be considered one of the alternative manifestations of wigs.
From the 16th century to the 18th century, the European pursuit of wigs gradually reached its peak. Among them, the most famous wig user is Louis XIV.
According to rumors, Louis XIV was also a handsome boy with beautiful long hair when he was young, but family inheritance "attacked" him before he met aging - hair loss became a situation he had to face. In Europe at that time, gorgeous hairstyles were symbols of power, status and wealth, and ordinary people could not stand it, let alone Louis XIV, the Sun King, who was at the forefront of fashion?
So he decisively opened his own wig road, not only hired a large number of craftsmen to make wigs for himself, but also in a variety of ways to make wigs have a variety of different shapes and colors, it is said that Louis XIV has more than 1,000 wigs, which can be worn every day for at least 3 years.
The king has become a wig lover, and the little brothers in his social circle are naturally not far behind. After this, King Charles II of england and King Philip V of Spain began the wig trend in their own country, and the result of the courtiers following suit was that all the bald men of Europe, who had a little bit of family and power, tried to cover up their problems with wigs.
It is worth mentioning that in addition to family genetics, there are two important reasons why European men at that time were always plagued by hair loss problems, one is that syphilis was rampant at that time, one of the manifestations of patients was hair loss, and the other was related to the living habits of Europeans at that time - it is said that people at that time believed that bathing would make the devil upper body, so that not bathing became the norm, and the scalp that was easy to get oil became greasy, and hair loss became a natural situation.
Although today's conditions have been turned upside down compared to the past, and there are many fewer men wearing wigs than in the past, the hair loss problem that plagues European men and even men around the world has never changed.
However, compared with those men who boldly sought beauty hundreds of years ago, the current men are often trapped in the shackles caused by stereotypes when encountering problems such as hair loss, and are ashamed to directly and boldly tell their pursuit and desire for thick hair, but quietly try various folk remedies or secret recipes, trying to return their hair to the "prosperous world" through these ways. In fact, this practice is not necessary, bravely saying your desire for beauty is not something that will be labeled "strange", in the face of hair loss, all you have to do is to face it, understand it, and improve or solve it.
Is it true that hair loss problems are worse in men than in women?
Although there are many people who suffer from hair loss and there has been a trend of rejuvenation recently, it has to be said that men always seem to be more anxious than women in the face of hair loss.
The causes of hair loss are diverse, but in summary, hormones, mental stress and lifestyle are the three major factors that contribute to the growing problem of hair loss. The two main reasons for mental stress and lifestyle are very easy to understand, but when it comes to hormone problems, many people may not understand.
Androgenic alopecia, also known as seborrheic alopecia, is one of the most common hormonal hair loss problems, which are often accompanied by significant scalp hair oiliness. Most of the androgens that cause seborrheic alopecia are present in the blood in the form of testosterone, and the 5-α reductase around the hair follicle will convert testosterone into dihydrotestosterone, which is much more biologically active than testosterone, so it will cause damage to hair follicle cells, so that the hair follicle gradually degenerates and atrophises, causing hair loss.
Male hair loss is generally caused by androgenic alopecia, the main reason for which is androgens and heredity. Surveys show that there is a family genetic history of androgenic alopecia, accounting for about 76.6% of men and 56% of women. If someone in the family has hair loss, especially paternal relatives, then the probability of offspring hair loss is also very high - that is, people with androgenic alopecia genetic genes are more likely to lose hair.
The hair care market has great potential, and the demand for anti-shedding needs to be paid urgent attention
In fact, in addition to men, more and more women are also anxious about hair loss and hair loss. Hair loss is no longer a problem that people will only have after the age of 50 or 60, it is getting younger and younger with the progress of society – according to data released by the National Health Commission, more than 250 million people in China are suffering from hair loss, with an average of 1 in 6 people losing their hair, and this number is still growing. It is particularly noteworthy that today's hair loss problem is "moving" towards the young population, with 60% of people experiencing hair loss at the age of 25.
When the topic of hair loss has become a hot topic in social networks, self-deprecation has become their main means of resolving embarrassment, and behind this is actually the need to be paid attention to the needs of young people to prevent hair loss, as well as the huge potential of China's shampoo and care market.
The latest research from Mintel shows that 90% of Chinese urban consumers believe that hair care is as important as skin care, which has contributed to the steady and sustainable development of China's shampoo and hair care market, which is expected to reach 60.5 billion yuan in 2025, and the share of hair loss-related products will also expand.
In response to the situation to enter the anti-shedding market, Fu lu de ya strongly launched a three-phase solid development hair serum
Fullanda is the world's second largest skincare and cosmetics laboratory and a luxury SPA-grade essential oil scalp care specialist under Pierre Faber, the second largest pharmaceutical group in France. It is worth mentioning that the Pierre Farber Group has pioneered the concept of dermatological skin care products, combining health and beauty, listening to consumers, respecting nature, and developing skin and scalp products with medical standards.
As a high-end scalp care expert, Fu LuDeya, who has 60 years of scalp care experience, believes that the relationship between hair and scalp is like plants and soil, only fertile soil can cultivate vigorous plants, and the root of anti-shedding is also the health of the scalp - to obtain a healthy scalp, daily maintenance is very critical.
Based on the concept of the group and the brand, Fulu Deya has successively launched a number of hair care products, among which, the anti-shedding shampoo that holds the national makeup special certificate and is nicknamed "Hair Cultivation Little White Pearl", fulu Deyagu developmental shampoo won the tmall high-end anti-shedding shampoo champion in 2021, and the brand's ace product Sanxiang solid development hair serum has gained many fans with its revolutionary formula and real clinical effects, occupying the first throne of anti-shedding care in French pharmacies for 17 consecutive years, and receiving numerous praises.
Fu Lu De Ya three phase solid development hair essence
Fu lu de ya three-phase hair essence, inheriting the pharmaceutical background of Pierre Faber Group, with patented ingredients compounded with essential oils of plant extract, developed five specialized ingredients including patented technology factor ATP, patented BIOTRININE reverse time rejuvenation factor, Brazilian ginseng essence, zucchini seed oil and sweet orange, lavender natural essential oil.
Three-phase essence three-phase unique lock fresh technology
At the same time, Fu lu de ya specially adopts the French special ampoule packaging inspired by the medicine bottle, and stores the powder, oil and liquid separately, so that it is stored in a stable form in the bottle, and is used with it to maximize the activity and concentration of the ingredients.
In the future, Fuludeya will also rely on its own strong ingredients, strong efficacy of the product force, high standards of national special character certification and real laboratory data to meet the needs of Chinese consumers for anti-hair loss and hair care, to provide them with SPA-level efficient and luxurious use experience.