What is the "Happy Planet" of Generation Z? Chamber of Secrets Script Kill must be on the list. In recent years, "escape room" and "script killing" have been sought after by young consumer groups because of their novel entertainment methods and strong social attributes, but there are different degrees of problems in terms of script content, place safety and operation management.
In order to further standardize and guide the healthy development of the secret room script killing culture, the Shanghai Municipal Bureau of Culture and Tourism previously issued the "Interim Regulations on the Management of the Content of the Secret Room Script Killing in Shanghai", and Shanghai became the first city in the country to officially incorporate the secret room script killing into the management. From March 1 this year, Shanghai's secret room script killing entered the content filing management stage.
In order to orderly promote the management of the script killing and filing in the secret room of Xuhui District, the Xuhui District Culture and Tourism Bureau carried out various work such as industry mapping, enterprise research, filing process optimization, and relevant policy training and publicity in the early stage. According to the Implementation Plan for Script Filing Registration and Content Review, the Xuhui District Culture and Tourism Bureau today officially issued the first "Filing Registration Certificate" in the region to Shanghai Mango Universe Culture and Entertainment Co., Ltd.
At present, Xuhui District has operated more than 140 secret room script killing places, showing a wide distribution and integration of business formats. As the largest immersive entertainment experience place in Shanghai, Shanghai Mango Universe Culture and Entertainment Co., Ltd. (store name is "MCITY Magic City"), covering an area of 5,000 square meters, is a representative enterprise of the secret room script killing industry in Xuhui District, and is also one of the first batch of filing enterprises in Xuhui District.
At the end of 2021, Mango Super Media will lay out a live entertainment track and create an offline live entertainment complex. "Magic Capital Station" is MCITY's first flagship live-action entertainment experience hall in Shanghai, and the first immersive game experience hall to collect two major IP derivatives of Mango TV's "Star Detective" and "The Great Escape". At present, the theme of the store is mainly detective, ancient style and fantasy, emphasizing strong originality and story logic, attracting a large number of topics and participation. At the scene of the certification, MCITY store manager Ma Siqiao said bluntly that it is honored to be the first secret room place in Xuhui District for filing, and will be more strict in content control in the future to present more sunny content for players.
A statistic from the Shanghai Municipal Bureau of Culture and Tourism shows that due to the large number of high-quality cultural and creative workers, Shanghai is one of the cities with the highest concentration of secret room script killing places in China, with about 1,000 such places in the city, attracting a large number of players aged 15-35. With the development of live-action entertainment, in recent years, Shanghai's secret rooms and script-killing scene props, mechanical and electronic automation, etc. are constantly upgrading, and the improvement of the quality of script stories has also become the proper meaning of the topic.
In the face of the rise of this rookie in the field of cultural consumption, the competent department of culture and tourism will gradually promote the improvement of the content filing of the secret room script killing place, explore the establishment of a three-in-one secret room script killing industry management model that integrates filing, development and supervision, strengthen industry supervision, promote industry development, and return the "script killing" to the essence of entertainment life and cultural dissemination.