Xu Apo, who lives on Maotai Road in Changning District, often goes to meitian new fishing vegetable market that recently completed the upgrade of the smart vegetable farm to buy vegetables. Unlike in the past, when she went straight to the vegetable stall, her "first stop" was to "do her homework" in front of the large display screen directly in front of the vegetable market. The "Today's Merchant Transaction Ranking" on the big screen will show who ranks high in the same kind of goods, "which shows that it is affordable, no one has me, and today I have to go to 'proofing'." ”
In Shanghai, the history of "road vegetable farms" has long been turned over, and more than 830 standardized vegetable farms in 16 districts of Shanghai have now become the main force in ensuring supply and stable prices. Since last year, Shanghai has launched a pilot project for the intelligent upgrading of standardized vegetable farms, so that vegetable farms, the most "fireworks" place, keep up with the pace of Shanghai's urban digital transformation. The reporter learned from the Shanghai Municipal Commission of Commerce that as an important part of accelerating the digital transformation of life, Shanghai will expand the pilot of smart vegetable farms this year on the basis of last year, create a number of smart vegetable farms with different characteristics and convenience in 16 districts of the city, and use digital technology to escort the "vegetable basket" of Shanghai, a super-large city, to provide, provide good and safe.
ErP data screen at the entrance of Meitian New Fishing Farm.
Two-way empowerment of consumers and operators
Xu Apo first went to the soy products stall, only to see that the original single-sided electronic scale was replaced by a double-sided electronic scale: the front of the screen was facing the customer, the business license of the stall owner was lit, and the blank space was used to display the product name, unit price, weighing result and final settlement price; the reverse side of the screen was used by the stall owner, and each of the above "boxes" corresponded to the name of the product on sale and the unit price.
Grandma picked a thick blind leaf and handed it over, and after the stall owner pressed the corresponding "box", in less than 1 second, a sales receipt was printed. In order to facilitate traceability, the stall owner posted a dense A4 paper with dozens of two-dimensional code labels on the stall, and each item could be scanned and traced.
According to the person in charge of Meitian New Fishing and Vegetable Farm, changing the single-sided scale to a double-sided scale is only the first step in the intelligent transformation of the vegetable farm, and the more huge project is a smart platform called "Meitian Standardized Vegetable Farm ERP System" established by Shanghai Meitian Vice Food Co., Ltd. Each transaction recorded by the double-sided scale will be entered into the ERP, the data will be summarized and analyzed, and the results will be displayed on the large screen, covering "real-time transactions", "customer unit price", "passenger flow", "merchant transaction ranking Top10", "recent sales trend", "passenger flow analysis in the past week", "daily detection data" and many other content.
The establishment of the "Meitian Standardized Vegetable Farm ERP System" allows customers to buy vegetables and company management are more "spectrum" than in the past, not only that, Meitian New Fishing Farm also provides each stall owner with a mobile phone "treasure box" connected with the ERP system.
A fruit stall owner pointed to the "treasure chest" software she installed on her mobile phone and told reporters: "My business situation on the same day and 7 days will be uploaded to the 'treasure chest' and drawn into a curve chart." In the past, what sold well and what goods to buy more depended on experience, and now combined with the data on the big screen, the business is more comfortable. ”
Gu Zhijun, general manager of Shanghai Meitian Vice Food Co., Ltd., said that there are 18 vegetable farms under Meitian, and 13 of them have carried out intelligent upgrades. In the next step, in addition to the C-end, they will also develop modules for B-end users such as catering, hotels, canteens, etc., to provide more convenience for B-end users to purchase, and to create more profit growth points for operating owners and smart vegetable farms.
Guarantee supply and stable price throughout the field to the table
Neon lights, interesting golden sentences, intricately printed stalls... After five months of reconstruction, the Qihe Road Vegetable Market under the Pushang Group in Pudong New Area was unveiled in January this year with a new look of the Pushang Neighborhood Huihe Road Store. It is also one of the four vegetable farms of Pushang Group to carry out intelligent upgrading in 2021, the other 3 are Pushang Vegetable Market Swing Bend Store, Pushang Neighborhood Hui Songfan Store and Pushang Neighborhood Hui Weifang Wucun Store.
Walking into the vegetable market, in addition to a variety of goods and services, the advanced "AI scales" on the stalls are even more exciting. At a vegetable stall, the scale is equipped with a high-precision camera as an "electronic eye" that can identify the type of fresh product. Instead of manually entering product codes and unit prices, as long as the goods are placed on the weighing pan, the weight and price can be calculated and the receipts printed. Mr. Guo, a customer, said while scanning the code to pay: "It is very convenient, it is several minutes faster than before to buy vegetables." ”
If the function of this "AI scale" is only to save a little time, it can be underestimated, because the data collected by each "AI scale" will be summarized into the "Pudong New Area Smart Agricultural Products Data Monitoring System". The reporter learned that this set of systems independently developed by Pushang Group, based on its own vegetable farms and 120 affordable kitchen cabinets, has established a vegetable supply and vegetable price monitoring system covering 36 towns in Pudong New Area, and through the platform data summary, it can realize real-time grasp of vegetable prices and unified allocation of supply. "Especially in the face of winter and summer 'two light', festival supply and bad weather, we can timely find emerging and trend problems through the system, carry out early warning and release, implement emergency plans, and ensure the stability of supply prices."
The "Pudong New Area Smart Agricultural Products Data Monitoring System" has established a vegetable supply and vegetable price monitoring system covering 36 towns in the new area.
It is also reported that the "Pudong New Area Smart Agricultural Products Data Monitoring System" as one of the nodes, has been connected to the Pudong New Area Urban Transport Center, once there is an emergency need to strengthen the supply of vegetable baskets, the Urban Transport Center will issue instructions at the first time. "Pushang Group has a number of melon and fruit direct supply bases in the southern area of Pudong, and when it encounters green and yellow, the base will immediately come to the rescue."
Online Mini Programs solve new consumer needs
Jiangnan Vegetable Farm under the jurisdiction of Huangpu Julu Food (Group) Co., Ltd. is the vegetable farm with the largest passenger flow in Huangpu District, and at its peak, the daily turnover can reach nearly 200,000 yuan. The reporter found that the booth is no longer a two-dimensional code "sitting in a row", and the printed small ticket is directly printed with the two-dimensional code of the goods, "the customer is too late to sweep on the spot, you can take it home to slowly sweep." In case of dispute, as long as we bring a small ticket, we will pay first. The head of the vegetable farm said.
He told reporters that in order to meet the consumer demand of customers to take online orders or online order stores, the vegetable farm has also developed a "Jiangnan buy vegetables" mini program and membership system, and the breakfast projects stationed in the vegetable farm, small repairs and other convenient life service formats and surrounding community canteens have also been implanted together with old service facilities to create an online "one-quarter hour convenient life circle".
"Gangnam Grocery Shopping" mini program.
"Huangpu District plans to create two more smart vegetable farms this year, namely the Julu Malisi Vegetable Market on Dagu Road on Chongqing Road and the Old Ximen Xinyuan Phase II Vegetable Market (formerly Tangjiawan Vegetable Market), which has been opened for trial operation on January 25 this year. Both companies will also launch their own mini programs. According to a relevant person from the Huangpu District Commission of Commerce, the mini program of The Maris Vegetable Farm is named "Little Horse Buy Vegetables", which is not only for residents of Nanjing East Road Street near the vegetable farm, but also expands the service radius to more residents of 3-5 kilometers.
In Xuhui District, Mingyan Group and Taocai Cat have carried out intelligent upgrades to the four vegetable farms they operate and managed, Jialing Vegetable Market, Changqiao Vegetable Market, Hongrun Community Market and Li'an Ji, which have a common online grocery shopping mini program "Mingyan Taocai Cat", which is not only convenient for citizens near the vegetable market to buy vegetables online, but also convenient for citizens to find cost-effective goods. Taocai Cat related people said that as of now, they have participated in the intelligent upgrading of more than 100 fresh outlets in Shanghai, including standardized vegetable farms, and plan to promote to more than 300 outlets this year.