Who do women listen to when buying a car?
Among the female users surveyed, 41% have already purchased a car, and 33% have not yet purchased a car, but have the intention to buy a car. More than half of female users consider buying a car after a job is needed or a job is stable.
66% of female users who have not purchased a car want to follow their wishes if they buy a car. However, when actually buying a car, more female users will still make decisions by their other half.
Female users choose car preferences
It seems true that girls love to drive big cars, 60% of female users prefer SUVs, and sports cars with cooler appearances seem to have little appeal to female users. In addition, 63% of female users are willing to spend 100,000-200,000 yuan to buy a car.
For brands, Ashkenazi cars are more popular with female users, while the status of domestic self-owned brand cars in women's hearts is rising.
Is appearance really the first factor for women to buy a car?
Judging from the survey data, the safety of the vehicle is the first element that female users consider when choosing a car, and the cost of the car and the comfort of the vehicle are in the second and third places, and the appearance is second.
In addition, after the comparison of age data, young female users after 00 pay more attention to "quality craftsmanship", indicating that female users have gradually begun to pay more attention to the details of vehicles.
Female users' car content preferences
Rather than obtaining model product information from the Internet, female users prefer to ask knowledgeable people in person. 54% of female users choose to go to the 4S store to see the car in person and consult about the vehicle information, and 52% of the women will consult the friends who know the car around them. Professional automotive websites/apps are the main channels for women to access automotive products online.
Car common sense, model parameters and pictures, and car evaluation are the three major contents that female users pay the most attention to to understand vehicle information. From the perspective of age distribution data, post-90s and post-00s female users prefer to obtain model information from social/short video platforms, and on these platforms they prefer to watch the content of well-known car masters.
New energy or fuel vehicles?
Compared with new energy vehicles, more female users prefer traditional fuel vehicles. Among the female users who choose new energy vehicles, 78% of women have the intention of buying new energy vehicles, and the low cost of using new energy vehicles is the reason why new energy vehicles are most attractive to female users. However, from the perspective of age distribution data, young women after 00 prefer new energy vehicles, they believe that new energy vehicles are younger and more energetic, while post-70s women choose more fuel vehicles.
Female car owners who are eager to constantly improve their driving skills
Will female car owners continue to pay attention to car content after purchasing a car? 41% of female car owners surveyed pay more attention to car content after buying a car. Among the car content they pay attention to, the car maintenance knowledge, car cost, driving skills and other related content account for the highest proportion, of which the content of driving skills related knowledge accounts for 53%. In contrast, young female car owners after the 90s and 00s are more interested in vehicle modification knowledge.
How many points do female car owners rate their driving skills?
24% of female car owners scored 8 points for their driving skills, and the average number of female car owners interviewed this time was 6.73 points, exceeding the passing line standard. About half of the female owners have driven without an accident so far.
In addition, 37% of female car owners are not particularly familiar with the power, safety, intelligence and other configurations of their vehicles. Most female users who have used intelligent technology such as autopilot assist said that it is of great help to their driving and parking.
Problems that often arise when female car owners drive
Half of the female owners believe that they have never had bad driving habits, and the seat is too close to the steering wheel and driving on the phone to eat snacks are the most common bad habits of female car owners. In addition, reversing into the warehouse will not hit the direction, driving without looking at the rearview mirror is the most common driving problems for female car owners.
Is "female driver" a derogatory term?
According to the survey data, 68% of female users believe that the quality of driving skills is not related to gender, and only 28% of women believe that women are inferior to men in driving skills. At the same time, more than half of female users believe that the word "female driver" is just a normal title, without any specific meaning. However, post-90s female users think that "female driver" is a derogatory term with discriminatory meanings, and the higher the education, the more women feel that "female driver" is discriminatory, making people sound uncomfortable.
In the survey of whether female car owners have been discriminated against because of gender differences, half of female users have had the experience and feeling of being targeted and ridiculed, and the most of them have been ridiculed, ridiculed and prejudiced by the men around them against "female drivers".