When the joint venture is blocked, what does Dongfeng Motor Group rely on to break through?

Car K-line

2024-06-28 09:42Creators in the automotive field

On the evening of June 14, the Wuhan Sports Center was bustling, and the high-level executives of Hubei Province, enterprise executives and guests gathered here to witness the launch of a blockbuster model of Dongfeng Motor Group - Dongfeng eπ008.

Why is it a blockbuster car?

It is not difficult to see from the monthly sales of Dongfeng Motor Group that in the field of passenger cars, the group's two major Japanese joint venture plates have obviously faced a lack of momentum, the French Dongfeng Citroen Automobile hovers around 6,000 units, and the high-end brand VOYAH has an average monthly sales of about 5,000 units, which still needs to break through the sales bottleneck, while the Dongfeng passenger car sector is pinned on high hopes.

In its three-year transformation plan, Dongfeng Motor proposes to achieve 100% electrification of new models of its main brand of independent passenger cars by 2024; By 2025, Dongfeng's new energy vehicle sales will exceed 1 million units, of which Dongfeng's independent new energy vehicle sales will exceed 700,000 units.

In the face of this ambitious goal and the actual situation, Dongfeng Motor Group has accelerated the pace of strategic transformation. Dongfeng Fengshen, Dongfeng Nano, and Dongfeng Yipai continue to launch new models to seize the market.

As one of the core responsibilities of the "Oriental Wind Rises" strategy, Dongfeng Yipai is committed to becoming a leader in mainstream technology electric brands; The eπ008 is the brand's second model, the first model of the eπ07 was launched in March, and the delivery of the pure electric version is about to exceed 10,000 units.

The eπ008 is a large six-seater SUV for families, with extended range and pure electric models, and the same price is on sale, with an official guide price of 216,600 yuan, and the price is even as low as 188,600 yuan before June 30, reflecting the fierce "fighting" in the current automobile market.

Backed by Dongfeng Motor's profound technical background and resources, the eπ008 product is solid, and the new car is equipped with a number of key core technologies such as Dongfeng quantum architecture, Mach power, and SOA intelligent cockpit, which takes into account space, intelligence, and price.

For example, the eπ008 has the "536" gold standard for large family SUVs, with a length of 5 meters, a wheelbase of 3 meters, and a true three-row large six-seat layout; It not only ensures a comfortable riding space, but also ensures the safety of the third row in special circumstances.

Spacious space, comfortable seats, 15.6-inch intelligent rear entertainment screen, dual-purpose electric sliding refrigerator, etc., eπ008 has built a comfortable travel space for everyone. One detail is that the eπ008 is equipped with a digital rhythm charging indicator on the D-pillar, so that the charging progress can be seen at a glance even outside the car.

As mentioned earlier, the eπ008 provides two types of power: pure electric and extended range, of which the pure electric model CLTC has a range of 636km; The extended-range model is equipped with the all-new Dongfeng Mach super range extender system and the intelligent extended-range digital twin platform, which increases the comprehensive mileage by more than 100km through intelligent fuel and electricity control strategies.

In addition, the eπ08 has been certified by CAERI Energy Efficiency Star, with a gasoline-electric conversion efficiency of up to 3.66kWh/L, a CLTC pure electric range of 210km, and a comprehensive range of 1,300km.

It is true that the eπ08 entered the family large SUV market, the competition is particularly fierce, whether it is a joint venture brand or an independent brand, and whether it is a traditional car company or a new force in car manufacturing, there is already a product layout, and there is no lack of star models, but with the endorsement of Dongfeng Motor Group and solid product strength, it is possible to enter the 200,000-level price range eπ08 has a way.

It is worth mentioning that on the same night, the first new car of the year of the Dongfeng VOYAH brand, VOYAH FREE 318, was also officially launched in Ya'an, Sichuan. The launch of the two main models will further enrich Dongfeng Motor's new energy product matrix and enhance the overall competitiveness of the group.

It is understood that in the next three years, Dongfeng will launch 30 new passenger car new energy products and 14 new energy basic models of commercial vehicles to accelerate the transformation and upgrading of enterprises; The main model of Dongfeng's own brand, the eπ008, has a heavy responsibility on its shoulders.

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