Today's independent brands attach great importance to user feedback, and even some brands have opened "user co-creation" activities, allowing user representatives to put forward suggestions for model improvements and targeted product upgrades. In recent years, we have also seen many independent brands, and the importance of users has become higher and higher. Remember the great wall gun pickup truck trailer hook a few years ago, due to the improper use of the user itself, resulting in a broken trailer hook. However, Great Wall Motors still listened to the suggestions of users and strengthened the strength of the trailer hook. This move also made users particularly moved. Although it is not a big problem, Great Wall Motors' attitude towards users has been recognized.
But there are also some independent brands that do not take users too seriously. Since 2020, a large number of Chery Tiggo 8 owners have complained about headlight design defects. Specifically, at night, when the headlights are turned on, the illumination area of the headlights is particularly narrow. This results in particularly large blind spots on both sides of the line of sight. It seriously affects the safety of vehicle driving at night.
Picture note: The owner complained that the range of Chery Tiggo 8 night headlights was too narrow
There are a lot of car owners who have complained, and the result of the complaint is often two. One is the direct reply of the car manufacturer: "The design of the new generation of Tiggo 8 headlamps meets the requirements of domestic lighting regulations and the brightness exceeds the regulatory requirements, and as an export model, it has also passed the relevant certification of lighting and lighting brightness in the European market." That is to say, the manufacturer does not think that there is a problem with the headlights of its model.
Figure note: The manufacturer replies that the brightness of the headlamp illumination meets the requirements of the regulations
However, it should be noted here that the manufacturer's reply is that the brightness of the light meets the requirements of the law, and the brightness is a matter. But the user complained that the range of the headlights was too narrow. That is to say, the content of the manufacturer's reply is inconsistent with the question raised by the user, which is a bit of an answer to the meaning of not asking.
From 2020 to 2022, there are still many users complaining about Chery Tiggo 8 headlight design defects
There is also a result that some 4S stores can provide owners with headlight upgrades, but need to spend 2800 yuan to install auxiliary lights, but the 2800 yuan is required for the owner to pay for himself, and the annual inspection may not pass after the installation. Therefore, most car owners did not choose to install headlights, but constantly complained through various websites, channels and channels. Owners hope chery will officially recall the Tiggo 8 and upgrade the headlights for free.
Figure note: In the comment area, the majority of car owners are also complaining about the design defects of the Tiggo 8 headlights
As China's auto market gradually matures, the market size has become saturated, and the competition between various automakers has become increasingly fierce. It can be clearly found that in recent years, the sales of some joint venture car brands have declined, such as Hyundai Kia, which has a more serious decline, and even Volkswagen's sales in the Chinese market in 2021 have also declined.
Why have so many joint venture car brands seen their sales decline in the Chinese market? Obviously, because of the problems with their products, users feel that the joint venture brand is not thick enough. It is believed that self-owned brand cars can spend the same money to buy better things, and the growth rate of independent brand cars is also very fast.
So now Geely Automobile, Changan Automobile, and Great Wall Motors have also become the leaders among their own brands. Although their products are not perfect, these car brands attach great importance to users.
However, On the other hand, Qirui did not fully show a positive attitude towards the user's bitterness. From 2020 to 2021, it is now 2022, and Chery has not given a satisfactory answer for more than two years. I believe Chery has also seen the user's complaints, but has not proposed a solution. And now Chery Tiggo 8 is still on sale, still chery's main model.
In the long run, chery's own reputation can only be damaged. Chery was also once the sales champion of its own brand, but then it was obvious that it fell behind. Although Chery has always flaunted its own technology leadership, but the car has thousands of parts, not all of the parts are Chery can be independently developed, many parts are provided by suppliers, such as headlights and other parts are provided by suppliers. Therefore, I think Chery should strengthen supply chain management in the future. And proactively solve the problem of headlights for users.