With the younger consumer groups, coupled with consumption upgrades, consumers are more willing to pay for high-quality and high-value models, coupe cars have become the most concerned models at present, and many car companies are flocking to them. Among them, SAIC Volkswagen Lingdu, which has the title of "wide-body coupe", is a pioneer in the market segment, and once launched, it has been loved by Chinese consumers, and has sold more than 10,000 vehicles a month in a few months on the market, and sold nearly 20,000 vehicles a month at its peak.
After seven years, Lingdu L released that the new car will be built based on volkswagen's MQB Evo platform, and the size has been further improved, and Volkswagen's new design style has been adopted, while improving digitalization and intelligence. Despite this, in the face of changes in market demand, can Lingdu L once again stand out and become the leader of the coupe in the new era?
Lingdu L can be so much concerned, and its high-value personality appearance is inseparable, compared to the same level of opponents, Lingdu L design is more bold, more imaginative.
It adopts a new family-style large-size grille, which is combined with the front surround to present a very strong visual impact.
This design also makes Lingdu L the most unsatisfactory Volkswagen, but it is very much in line with the positioning of its coupe, forming a new design style, which greatly enhances its recognition.
In addition, this design is very novel and avant-garde, not only inheriting the consistent style of the public, but also integrating the elements of the volkswagen ID. era, which is very pleasing to young users who pursue personality trends.
Compared with the sharp front face, the side of Lingdu L is its soul and a big selling point, and the smooth body line with the large slipback style reflects the coupe style to the fullest.
And this is just an "appetizer", the most distinctive configuration of Lingdu L is the four-door frameless window design, which is a luxurious configuration that only sports cars have, and is lowered to the A+ class coupe of Lingdu L, which is undoubtedly a dimensionality reduction blow for competitive models and has become a new benchmark for coupes.
In addition, the frameless window design is not only handsome, but also a kind of romance, when you drive a coupe with frameless windows downstairs waiting for your girlfriend, you can very elegantly put one hand on the car door, the other hand holding a sprinkled with fragrant roses, and posing handsome pose, the girlfriend will be deeply attracted by your posture.
The real beauty does not refer to a certain place, but to every place, just like Lingdu L, its front face and side have made people shine, the rear shape is even more unique, using the popular through-type taillight design, and the taillights together with the logo of the center can be lit together, and the recognition has been further improved.
At the same time, the interior of the taillights also has a certain blackening treatment, combined with the upturned sexy ducktail design, which further emphasizes the sportiness of the new car.
It is worth mentioning that in addition to enjoying five officially certified color change films, Lingdu L can also provide 6 body colors, including cigar gray, sky pepper red, pepper white, rock tea ash, mint blue and tequila blue, the color naming is very personalized and all are colors that young people like. In particular, the mint blue color scheme shows the high-grade and sporty sense of Lingdu L, and is the favorite color of the buyer.
From the appearance alone, Lingdu L already has a strong allure, four-door frameless windows, large slipback shape and through-type taillight design, enough to leave the competitors far behind. And this is just one of the selling points of Lingdu L, and the next step is the highlight.
It is true that high appearance is only one of the criteria of a good car, and to talk about practicality, it is necessary to have the advantages of long wheelbase and large space.
Fortunately, Lingdu L is a benchmark performance in this regard, its length, width and height are 4784/1831/1469mm, and the wheelbase has reached 2731mm, which is no less than the competitor models mainly for home use, and even better.
The larger body size not only makes Lingdu L look more coordinated and advanced, but also its internal riding space has been greatly improved, whether it is leg space, head space, or horizontal space, it is enough to meet the needs of a family of five.
In addition, the soft seat cushion and the ergonomically designed backrest dispatch allow all the fatigue caused by long distances to be effectively alleviated, coupled with a large area of sunroof, the interior vision of the car is more transparent, and people will not feel depressed or motion sickness.
In addition to being able to sit comfortably, Lingdu L is also very capable of "loading", thanks to the hatchback design of the tailgate, the trunk opening is large, you can put a folding bicycle and two suitcases at the same time, which is very attractive for family users.
Appearance + large space is enough to make Lingdu L a leader in the new era of coupe, but Lingdu L does not just want to rely on these two things to "eat", it also has many secrets.
Lingdu L has become a new benchmark not only in appearance, its new surround digital cockpit is a highlight, getting rid of the traditional and simple design style of the public, equipped with a 10-inch suspension digital dashboard and a 12-inch suspension central control screen composed of dual screens, the visual effect is very outstanding, improving the technical atmosphere and luxury inside the carriage.
At the same time, the overall UI interface is designed to be more humane, more convenient and sensitive in operation and use, and the delicacy of the screen has also been greatly improved, and the display is clearer. In addition, it is equipped with a smart car connection system MOS3.2, which can interact with the car machine through voice, touch, gesture operation, etc., and the learning cost is very low.
It is worth mentioning that Lingdu L is also equipped with the W-HUD head-up display function, which can form a three-screen linkage with the dashboard and the central control screen, and the overall sense of science and technology has enhanced a higher dimension. And the practicality is very high, after the central control screen is set up for navigation, the digital dashboard and W-HUD can display navigation information, avoiding the pain point of navigation missing the intersection, and ensuring the accuracy and safety of driving.
In addition to the rich and advanced intelligent configuration, the cockpit of Lingdu L also emphasizes the sense of sport, which forms a good echo with the appearance of personalized sports, equipped with three flat-bottom multi-functional steering wheels, and also punched holes at the three-nine point position, which makes the grip more excellent.
It is also equipped with shell-type perforated sports seats, contrasting cockpit material stitching, and a new delicate and compact electronic shift lever, which has a strong desire to drive just by looking.
The interior materials are also adhering to the superior quality, the carriage is mostly wrapped in a large area of leather, the piano paint and chrome trim complement each other, under the background of the 30-color interior environmental atmosphere lights, showing a good sense of luxury, which also adds a lot of brilliance to Lingdu L.
Since to become the leader of the coupe in the new era, it is necessary to be "able to write and be able to fight", fortunately, Ling Du L is like the "sweeping monk" in the Shaolin Temple, the martial arts are unfathomable, and have great wisdom.
Of course, as a coupe, the most indispensable is performance, and the reason for the popularity of coupes today is also because young consumers pursue "speed and passion", and Lingdu L has been portraying the label of performance in its bones since its birth, and the performance is naturally very strong. It is powered by the EA211 1.4TSI engine, with a maximum power of 150 hp and a peak torque of 250 Nm, and the drivetrain is matched with a 7-speed DSG dual-clutch transmission.
This set of powertrain has been in the market for many years, is Volkswagen's most mature products, not only excellent performance, stability is good, and thanks to Volkswagen's excellent tuning power, rapid throttle response, positive gear shift, there is a clear sense of synchronization between people and cars, 100 km acceleration time is often stronger than the same level of displacement or larger horsepower models.
At the same time, the fuel consumption is also very well controlled, and the comprehensive fuel consumption of 100 kilometers is only 5.92 liters, which will not cause a great burden on consumers under the premise of ensuring sufficient power.
The chassis section is equipped with a front McPherson-style rear multi-link independent suspension, which can balance handling and comfort, which meets the needs of young people and family users. In addition, Lingdu L is equipped with four driving modes of economy, comfort, sport and personalization, which can provide a refreshing driving pleasure in different environments.
At the same time, Lingdu L is also equipped with a stronger L2+ level driver assistance system than the same level, equipped with ACC adaptive cruise system, Lance Assist lane keeping system, traffic sign recognition, Front Assist forward assistance system, SWA lane change assist early warning, PLA all-round intelligent automatic parking, PLA Help Me parking intelligent takeover assistance and PCTA reversing emergency braking, making driving smarter and safer.
Especially for some female users, these configurations are simply gospel, no longer have to worry about parallel lines, road blindness and other issues, and long-term cruising can also reduce driving fatigue. It is precisely under these advantages that Lingdu L has been able to become a coupe leader in the new era.
A month after the debut of Lingdu L, the pre-sale officially began in early March, although the pre-sale price was not announced, but according to the product positioning, its price can be predicted to be within 200,000, and it also gave a lot of heavy discounts in the pre-sale, from March 1 to the date of listing.
First of all, including 1000 yuan deduction of 5000 yuan reservation fee, up to 10000 yuan replacement subsidy and 3 free maintenance in 3 years, early purchase and early enjoyment can also enjoy a limited-time discount, in today's lack of core + mark-up situation, it is undoubtedly very cost-effective.
Secondly, it also provides a variety of flexible financial solutions, including 0 down payment / 0 interest rate / 0 monthly payment and other options, the purchase threshold is lower, can help young consumers get the first coupe in their lives. At the same time, it also provides 2 years 15% off / 3 years 20% off value preservation repurchase, the official guarantee of the retention rate, upgrade and replacement has no worries.
Finally, +666 yuan can enjoy the official certification of the color change film, including matte ceramic khaki ash, electric metal cherry blossom powder, electric metal rose gold, electric metal couture blue and electric metal gem green five personalized colors, so that the new car has a higher appearance, more personality will not appear "collision" situation, at a glance can easily recognize their own unique car.
Electric metallic rose gold
The picture shows the electric metal gem green
In addition, more importantly, these color-changing films are officially certified, the quality is guaranteed, the after-sales service is more secure, and the damage to the paint can be avoided to a certain extent.
Overall, Lingdu L meets the needs of current consumers in all aspects, whether it is a coupe-like appearance or a smart and luxurious cockpit, it is excellent in the same level, coupled with rich functional experience, excellent performance, intelligent driver assistance system, which greatly meets the car purchase needs of young consumers.
The wheelbase of 2731mm and good fuel economy performance, but also cater to the needs of family users, I have to say that Lingdu L is really very balanced, not only continues the benchmarking status of the previous generation of models, and the amount is not increased, the addition of four-door frameless windows is the icing on the cake, refreshing the new standard of 200,000 inner coupes, meeting all the expectations of buying and buying sports cars.