Written by | double
A lot of times we've been thinking about the question, what are the reasons for buying consumers who order new cars when they're not on the market, and they buy them without seeing the actual product?
After thinking about it carefully, the answer is very simple, that is, trust in a product. Especially for some models that sell more than a million, it is really "not wrong to buy with your eyes closed".
In the compact SUV market with many products, there is such a model, which is Changan's second-generation CS75PLUS. Just a few days ago, the second-generation CS75PLUS was officially launched, and it received more than 23,000 orders in the more than a month from the opening of the pre-sale to the launch.
So, for such a blockbuster model, why can it easily win at the starting line?
High-value empowerment "futures" are hot sellers
As mentioned earlier, the second-generation CS75PLUS has received more than 23,000 orders from the beginning of pre-sale in mid-January to the listing of more than one month, which is equivalent to consumers achieving monthly sales of more than 10,000 results without seeing the actual car and configuration, which is enough to see the consumer's love and trust in this car.
Of course, this is not a sudden increase in sales, but since the launch of the Changan CS75 series, it has had such a market performance.
If you have paid attention to the sales ranking of compact SUVs, you will find that the Changan CS75 series model has always been at the top of the list, and it is a full-fledged hegemonic product.
It is understood that since the launch of the first generation of Changan CS75 in 2004, the CS75 family has accumulated more than 1.5 million users so far.
Last year, its cumulative sales exceeded 280,000 vehicles, and at the beginning of the year, its monthly sales exceeded that of the veteran Haval H6, becoming the only model in the same class that can shake the status of Haval H6, and the product strength should not be underestimated.
Today, the CS75 family has ushered in a more advanced second-generation CS75PLUS, whether it can reach the top of the SUV sales list as desired, we first look at the product strength.
Leapfrog upgrade under the inner volume
The word "inner volume" should be a very hot Internet buzzword in the past two years, and its meaning is simply to explain it as irrational internal competition or "voluntarily" competition.
In the automotive industry, this phenomenon is now very common, especially in the hot compact SUV market, where the internal roll is getting worse and the success is not easy.
And how to break through this phenomenon, for the second generation of CS75PLUS, is to "break the circle". If we sort out the products of the second generation of CS75PLUS, there are three main aspects of leapfrog upgrades.
The second generation of CS75PLUS still uses a dual-appearance design, but in terms of design inspiration, it uses a design element called "energy crystal", and the whaletail hitting grille gives the front face a full visual look, and the return rate and recognition are further enhanced.
Although the body side shape has not changed much, the 19-inch star flare wheels with the dynamic body line still create a very coordinated posture.
The new through-type full LED taillights added at the rear are both exquisite and widen the visual width of the rear, coupled with the exhaust of the bilateral four, each design is in line with the aesthetics of young consumers now.
Of course, when it comes to its configuration, the second-generation CS75PLUS can indeed be said to be armed to the teeth, and even some configurations have crossed the level.
The head-up display function that is rare in the same class of models has also appeared on its body this time. And it also uses Changan Automobile's first intelligent W-HUD head-up display technology, which uses visual algorithms and face recognition.
Simply put, when the driver sits in the car, the system will automatically adjust the display height according to the driver's sitting height and the visual position of the eyeball, and the sense of science and technology is bursting.
At the same time, the second-generation CS75PLUS is also equipped with a new generation of IMS intelligent interaction system, which is based on massive facial data support and can realize Face ID face recognition.
In addition, its APA5.0+ remote control valet parking system, as well as the new track reversing function and binocular camera, all make it reflect the word "smart" to the fullest.
In terms of intelligent driver assistance configuration, the second-generation CS75PLUS is also not stingy. L2-level configurations include IACC full-speed intelligent driver assistance, traffic congestion assist, lane keeping assist, AEB emergency braking and so on.
And also equipped with a 540° projection chassis and high-definition surround view driving recorder function as standard.
As for the powertrain of the second-generation CS75PLUS, it has also achieved a full range of advanced, equipped with Blue Whale's new generation NE1.5T and 2.0T engines, and matched with Aisin's 8AT transmission.
Among them, the maximum power of this 1.5T model can reach 138kW, and the peak torque is 300Nm, which is even comparable to the value of some German 2.0T engines, and has obvious advantages compared with the same class. The 2.0T engine, with a maximum power of 171kW and a peak torque of 390Nm, is also ahead of its peers.
The front is hard and hard and non-negotiable
As mentioned at the beginning, in the compact SUV market, the only model that can shake the Haval H6 is the Changan CS75 series. So, what are the advantages of the second-generation CS75PLUS compared to it, and I think this should also be a question that many consumers will think about when buying a car.
In fact, from the design, configuration and power parameters of the three major items, we can see the difference. The interior and exterior design of the second-generation CS75PLUS are more refined and textured calibration, and the technological atmosphere of the vehicle will be more outstanding, while the Haval H6 is relatively conservative in this regard.
At the configuration level, the second-generation CS75PLUS is more of a blessing of some intelligent and comfortable configurations, such as dual 12.3-inch screens, gesture control, SONY custom audio, 64-color mood lights, sports seats, etc.
As for the power system, the second-generation CS75PLUS is a comprehensive leader, whether it is a 1.5T or 2.0T model, the parameters have obvious advantages, so from the driving experience, it will be stronger than the Haval H6. Of course, the Haval H6 is partially equipped with a four-wheel drive system on the 2.0T model, which is a clear difference between the two.
In fact, how to choose between these two models, probably most people have a preliminary judgment, so which model of the second-generation CS75PLUS is the most recommended?
The second-generation CS75PLUS series has launched a total of 6 models, including three 1.5T models and three 2.0T models, and we recommend two displacement models, namely the 1.5T automatic premium model (priced at 129,900 yuan) and the 2.0T automatic pilot model (priced at 147,900 yuan).
In fact, the two power versions of the entry-level model have been able to meet the vast majority of consumers, including 360-degree panoramic image, automatic parking, panoramic sunroof, dual 12.3-inch screen, LED headlights, automatic air conditioning, transparent chassis, etc. are standard, and it is not because it is the lowest model, and the configuration is shabby.
The medium-equipped models are more intelligent and comfortable on this basis, such as the 1.5T model has more full-speed adaptive cruise, active braking, electric trunk, mobile phone wireless charging, front seat heating and other functions, which is only 5,000 yuan higher than the entry-level model.
The 2.0T model is directly more L2 level of automatic driving assistance functions, as well as like head-up display, adaptive far and near lights, etc., the difference of 8,000 yuan is still very valuable.
summary
It can be said that the launch of the second-generation CS75PLUS does allow us to see a more powerful product performance, design, configuration and power are directly hit the inner needs of consumers. In a compact SUV of 150,000 yuan, it is definitely a "ceiling" level.
Of course, as for its subsequent sales performance, in fact, there is no need to say more, after all, the huge user base has long recognized this series of models. If you're looking for a cost-effective home compact SUV, the second-generation CS75PLUS is really worth recommending. 【iDailycar】