According to the data released by the China Automobile Association, in 2021, the production and sales of new energy vehicles in the Chinese market reached 3.545 million units and 3.521 million units respectively, an increase of 1.6 times year-on-year, and the market share reached 13.4%, 8 percentage points higher than that of the previous year. Spontaneous combustion, virtual endurance, bundled sales, difficulty in applying for charging piles, etc.
Every year, 3·15 is the day that consumers are most looking forward to, and car companies are most afraid and uneasy, the so-called laymen look at the hilarity, and the insiders look at the doorway, so how do the media celebrities in the automotive industry view the chaos in the field of new energy vehicle consumption? (In no particular order)
Chengdu Traffic Radio FM91.4
Host of "The World of Cars"
Li Bin
Chengdu Traffic Radio has been continuously listened to by listeners with its unique program content and accurate and authoritative broadcast of traffic information, and the car listening rate of Chengdu People's Radio Traffic Radio has been ranked first in Chengdu for many years. As a famous mouth in the automotive circle and a pillar of Chengdu Traffic Radio FM91.4, Li Bin, who is known as "Bin Brother", has presided over many heavyweight industry activities.
He said that it is the annual "3 · 15", these days the enterprise busy, public relations busy, the media busy, are only for one purpose, is to effectively protect the legitimate rights and interests of consumers, but "3 · 15" is not a slogan, not a show, should hand over the industry to the market, the market to consumers! To jointly maintain the healthy and orderly development of the industry, the media must have an attitude, support and help the stable development of enterprises operating in good faith, and resolutely safeguard the legitimate rights and interests of consumers.
Sichuan News Broadcast FM106.1
Host of "New Observation of the Car Market"
Li Jinglei
To provide listeners with the most timely reports, the most cutting-edge information, the latest cutting-edge views, the sharpest comments, from buying a car to using a car, to provide good advice for listeners, "New Observation of the Car Market" is one of the most popular programs for many Chengdu people to listen to, the host Li Jinglei is more famous, known as the "Encyclopedia of the Car Circle" by netizens, can say, dare to say the hosting style can always solve the audience's troubles, so it has also gained the recognition of millions of fans, he believes that in the past three years, in their programs, The proportion of content about new energy vehicles is getting larger and larger, the degree of attention is getting higher and higher, and the number of new energy car owners around them is also increasing. New energy vehicles are entering our lives with an unstoppable momentum, and the curtain of a travel innovation is being quietly lifted...
Compared with the century-old development history of traditional automobiles, new energy vehicles are an emerging thing. The emergence of new things will give rise to new problems, such as the range of virtual standards, shoddy car chips, and quality problems are frequently dumped to pass on to consumers. Some problems are being "painstakingly solved" and some are trying to be "cleverly covered up." As auto media people, our attitude is: the car is a consumer product bought by the people with real money and silver, and it is related to the life and health safety of every person or every family, and any innovation and change cannot be at the expense of disregarding life and health safety and sacrificing the interests of consumers.
Founder of Yundui Automobile
Zhang Guohong
As one of the few media in the automotive circle that can do both online and offline communication, Yundui Automobile has gained a very high influence in the industry with solid content, and Zhang Guohong, the founder of Yundui Automobile, is the top KOL of the car circle, and has made important suggestions to many brands, in his view, electrification is an irreversible trend in the automotive industry, even ordinary people who know nothing about cars can also perceive the silent changes in the industry from the green cars in the streets and alleys. There are more new energy vehicles, and product quality problems are slowly exposed. In the past year, all kinds of user complaints about new energy vehicles have emerged in an endless stream, and this year's 3·15 let us focus our vision, pay attention to new energy vehicle complaints, and give users a voice!
Founder of the City of Maratches
Ma Liming
As an old media person from the traditional paper media, "Little Ma Ge" and "Horse-Drawn Car City" have been making suggestions for the ecology of the car market and contributing their own strength, in the media circle, his character of daring to tell the truth is quite popular, and the important occasions of the car market are bound to be indispensable to his figure. He said that 3.15 is coming, and with the increasing number of new energy vehicles, various problems and chaos have gradually been exposed. On the whole, there are mainly "four major" chaos in the field of new energy vehicle consumption:
The first is the brand positioning chaos. Whether it is a new energy vehicle brand created by traditional car-making forces or new car-making forces, it is "tall" at birth, and in the context of "three noes" with no brand foundation, no cultural accumulation and no technology accumulation, it wants to rely on the founder's mouth and the CEO to break his leg to premium;
The second is the virtual mileage. This is also a pain point that makes many new energy car owners widely criticized and hated, and the models with false mileage in the winter have shown their original shape;
Again, it is easy to order a car and it is difficult to return the car. Some new energy vehicle brands treat customers as the first when grabbing orders, treat customers as grandchildren when canceling orders, and even if they can't hand over the car for several months, they must treat customers as monkeys, so that injured car owners want to cry without tears!
Also the marketing propaganda is messy. Some new energy vehicle brands often use the marketing illusion of "selling in seconds" to create a very hot appearance of their cars, and as a result, a lot of jokes have been made. What's more, individual brands either exaggerate their words when marketing, or the publicity is not practical, and the public opinion incidents caused by misleading and fooling consumers are also increasing.
Ah Chuan said car founder
Wang Chuan
As a regular customer of the list of major third-party platforms, Ah Chuan said that the car respects the content, and is good at creating good content, and as a ashes-level auto media person, Wang Chuan, the founder of Ah Chuan said that the car is recognized as an important big coffee in the industry, always able to bring breakthrough suggestions to the brand to the point, he said that the times have changed dramatically, our travel ushered in a new partner, it is a new energy vehicle. Innovation, wisdom, human-machine, interconnection, every word reminds us that this is the beginning of a new era. Not only these, new energy vehicles also bring me a new way of thinking, direct sales, supermarkets, stores, delivery centers, our inherent cognition of the 4S is being ruthlessly abandoned. Charging, power swapping, fast charging, slow charging, we will also meet a new round of travel experience of a new challenge.
However, behind these glamorous scenes, there are also more new types, even invisible traps brought about by the limitations of thinking and cognition, the durability of the battery and the serious deviation from the mileage and the instruction manual, various product design defects, the low retention rate of second-hand cars, and the safety of the whole vehicle, etc. In the face of the rolling tide of new energy, we will not be fooled by some people, will not be tossed by some things, only every user has a real experience. Come, come with us, discover the possible crisis behind consumption, face it and change it, so that our new energy vehicle use environment is more beautiful and healthier.
Founder of Mazi Spray car
Chen Yueyuan
From CCTV to self-reliance portal entrepreneurship, from financial hosts to car market trolls, as a newcomer to the automotive circle, Mazi has always been adhering to the original intention of "seeking truth from facts" and "daring to love and hate", bringing dry goods to fans, although the main engine factory does not want to be on her program, but her program is definitely a very enjoyable kind, of course, although there are not many fans now, but also running forward, in her opinion, the new energy industry chaos, bragging is greater than hard work, marketing costs are greater than research and development costs.
Thanks to the precipitation of the automobile industry and the breakthrough of technology, the new forces of car manufacturing that have entered the market today can start by "borrowing" and "OEM", and dare to challenge traditional car companies in just a few years of development. Of course, this is not necessarily a good thing, they will be the traditional car companies invested in research and development costs "province" for marketing, the formation of market > products > technology development ideas, so most of the new car-making forces do not have core technology, it is easy to get lost in the development of the market, or even die.
Lawyer at Dentons (Chengdu) Law Offices
Gu Yangbo
In addition to being a lawyer, Gu Yangbo is also a member of the Administrative Law Professional Committee of the Sichuan Lawyers Association, and has handled countless rights protection cases, in his view, the development of energy technology has brought great changes to the transportation field, and new energy vehicles have gradually become the car purchase choice of more people.
Because of the different technical routes with traditional fuel vehicles, the hot spots of new energy vehicle rights protection are more focused on battery quality, mileage, software systems and other issues, of course, false publicity, delayed delivery and other old phenomena have not disappeared.
Technology has revolutionized, but consumer problems remain. On March 15 this year, we talked about the rights protection of new energy vehicles, hoping that Chinese would not deceive Chinese.
Car Life Host
Zhang Zhimin
In the information age, whether it is traditional media or new media, whether it is text or H5, are catering to the pace of the times, car life has always focused on the car market, insisting that content is king, as a spicy anchor Zhang Zhimin is constantly trying new challenges, interviewed dozens of manufacturers and industry people, can appear in the camera can plan, go to the hall and get the kitchen. In her view, the "rice circle" of the new energy vehicle consumer market has become more and more intense this year. On social platforms, it is not uncommon for different car brands to "fan" to hate each other.
Tesla, a foreign monk who chanted the scriptures, a new car-making force that was once not optimistic about the outside world, or a traditional veteran car company have found fans of their own "fans" in the vast market, although most consumers evaluate the new energy vehicles they buy as "true fragrance" and "YYDS". However, there are still many consumers who will still encounter many problems in the process of buying and using cars that need to be solved urgently, such as the problem of virtual battery life that consumers are more concerned about, the problem of power battery explosion, the safety hazards of assisted driving, and the setting of public charging piles is less... These problems may seem clichéd, but they are not easy to solve. Young consumers are very receptive and tolerant of new things, and we are willing to open our arms to accept new products, but we also hope that car companies can give positive feedback when they encounter problems again.
Associate Director of Spicy Car Video
Shi Yudong
From graphics to videos, Spicy Car has been making the most valuable content in the latest and most visually impactful way. As the number one host of the spicy car thing, Shi Yudong, known as "Southwest Wu Yanzu", has a very solid basic skill, has done thousands of evaluation videos, in his view, new energy is a recognized development trend, pure electric vehicles, plug-in mixed cars have gradually become the darling of the consumer market. However, the spontaneous combustion of batteries, the virtual standard of battery life, the broken shaft, and the frequent safety accidents in recent years have pushed new energy vehicles to the cusp of the storm.
In the face of quality problems and consumption problems, new car manufacturers often deal with it ambiguously, which makes it difficult for consumers to protect their rights and interests. The safety and quality of the car should be the primary goal of the car companies, with a variety of products to the market and consumers, some brands may fall off the altar may only be a matter of time.
If you have also stepped on the pit in the purchase and use of new energy vehicles, lock our live broadcast room at 2 pm on March 15, and we will complain together.
Note: The above pictures come from car life