Recently, the news that Acura is going to withdraw from the network is full of storms, as a luxury brand created by Honda in the early stage for the North American market, under the technical blessing of technology Honda, Acura has also left many classic models including Acura NSX for global car fans. However, the sales of acura brands in China are indeed an indisputable fact, if they really go to the step of retiring from the network, in fact, for consumers, the most vital interests are nothing more than two things, one is that for the current Acura owners, where should they go to repair the car after Acura retires from the network. The second is that for consumers who are ready to buy a car, whether Acura's withdrawal from the network means that they can copy the bottom of their models. Today, we will take acura's medium-sized SUV acura RDX currently on sale as an example to talk about it.
RDX starting price of 300,000, fight for comprehensive strength, this discount is really not enough?
Acura RDX's 2022 models total two models, according to the situation we called the 4S shop these two days, the terminal price can be discounted by 50,000-60,000 yuan, the price of the naked car with two configurations is almost 300,000 yuan and 330,000 yuan, the low-end model is a front-drive car, and the high-end is a four-wheel drive version. The price of the low-end model competes with the Volvo XC60 entry-level model and the low-end Cadillac XT5, while the price of the high-end model is similar to that of the Audi Q5L entry-level model. So, now copy the bottom acura RDX line?
In the price range and competitors compared, Acura RDX technical strength I can definitely say strong enough, its 2.0T engine and Type-R homology, can burst out 265Ps horsepower, peak torque 380N ·m, match Honda's self-developed 10AT gearbox, gearbox shift is smart enough, four-wheel drive system is also the first echelon, zero hundred acceleration performance can run to more than 7 seconds, absolutely enough strength. But I don't think it's cost-effective to buy Acura RDX at the current price.
At the price of 300,000 yuan, Acura RDX is facing the entry-level Volvo XC60 and the sub-low-end Cadillac XT5, as three luxury brand mid-size cars with horizontal platforms, in fact, they all have their own characteristics. However, Acura RDX has not found the "excitement" when Chinese consumers buy luxury branded cars.
Although it is a high-end brand belonging to Honda, Acura RDX not only does not come up with the atmosphere that a medium-sized SUV should have, but also does not have a neat and designed T-shaped center console in the interior design, the screen is not dazzling enough, it can not support touch, and even the LCD dashboard does not have. When such a design style appears on a mid-size SUV, the target car buyer will not continue to think about it because you use the Type-R homologous engine.
I have to say that Cadillac has indeed become more and more aware of Chinese consumers in recent years, XT5 not only has the atmosphere that a luxury medium-sized SUV should have on the outside, but also the material stacking of the interior also makes the sense of luxury very sufficient. At the same time, in terms of price, 300,000 yuan can buy a four-wheel drive Cadillac XT5, while Acura only provides a front-drive RDX.
Volvo XC60 also caters to the inherent aesthetics of chinese people for medium-sized SUVs in terms of appearance, and the combination of leather and solid wood in interior design also satisfies consumers who like its Nordic design style. What's more, compared with the 300,000 yuan of entry-level configuration, you can also buy a four-wheel drive system and a high-power engine for 20,000 yuan, which is also the best configuration sold by volvo XC60.
In terms of consumer luxury feelings, Acura RDX obviously lost, it is good enough, but it is indeed inferior to Volvo and Cadillac in face, and at the same time, compared with Acura RDX, Cadillac and Volvo on the four-wheel drive version of the cost is significantly smaller. For most people, a four-wheel drive system is obviously more practical than Acura's powerful 2.0T VETC engine and Honda's self-developed 10AT gearbox. Therefore, for the luxury and practicality pursued by consumers, Acura RDX's low-end model sells for 300,000, which is not competitive.
The 2022 RDX high-end model with a terminal price of about 330,000 yuan is equipped with Honda's SH-AWD full-time four-wheel drive, which is indeed good enough from a technical point of view and driving experience, and the torque distribution of SH-AWD is smart enough, which also brings an absolutely good sense of control to the RDX. But when most people choose a car, in the entry model of it and the Audi Q5L, they will not hesitate to choose the latter, why is this?
First of all, there will definitely be a factor of brand power in it, Audi can be said to be several levels higher than Acura in brand recognition, for most Chinese car buyers, buying a car will still pay attention to a "face problem", Audi Q5L alone has taken advantage of this point.
Then some people will definitely say that even if the Audi Q5L has a brand power bonus, but acura RDX hard power is there, ah, the full-time four-wheel drive alone is enough to kill the castrated version of the timely four-wheel drive quattro on the Q5L. That being said, I would like to ask whether, for 90% of consumers, the quadtro is not enough for the timely four-wheel drive, and the answer is obviously no. So in the real car buying case, not many people will really run to the Acura RDX excess performance and abandon the Audi Q5L.
Moreover, Audi Q5L also has the advantage that Acura RDX does not have in terms of product strength, first of all, as an extended model, it can provide a wider rear space than Acura RDX, and has a higher level of workmanship details than Acura RDX. And these are all directly hit the "car buying pain points" in the hearts of consumers. For spending 330,000 yuan to buy a medium-sized SUV, the Brand Power and Practicality of the Audi Q5L will be much better than the Acura RDX.
On the whole, at the current price, the bottom acura RDX is really inappropriate, because in the market, you can spend the same money to buy a car with better luxury, brand power and practicality. After all, in the case of meeting the consumer demand point is not dominant, Acura RDX and competitors have the same price, and the optimal solution is naturally to choose the latter.
300,000 buy medium-sized SUVs, no one will want the SUV version of the "Type-R", how much is appropriate?
For consumers ready to buy a luxury brand mid-size SUV, Acura RDX is too partial. So compared with competitors, how much is acura RDX down to be suitable for buying? Let's talk about it next.
The acura RDX's biggest strength is its walking mechanism, and Honda has almost given the car its best power technology. Although the 2.0T engine is not as aggressive as the tuning of the Type-R above, it also brings it one of the best power performance in the same class. The gearbox comes from Honda's self-developed 10AT, Honda naturally understands the power curve of its own engine, and the gearbox and engine can get the best match, which is not only reflected in the Acura RDX has enough eye-catching torque, but also can achieve better fuel economy. Compared with the competitors, the Acura RDX has a maximum horsepower of 265Ps and a peak torque of 380N·m, which is more eye-catching in terms of power performance compared with the Audi Q5L, Cadillac XT5 and Volvo XC60. Its 10AT gearbox can hang the gear on the 10th gear at a speed of about 100 km / h, which is similar to the Cadillac and Volvo with 48V light mix in fuel economy, which is better than the Audi Q5L.
And SH-AWD full-time four-wheel drive is also the first echelon of the same level, under different driving intentions, you can basically get the torque distribution that meets the needs, and even when you open the Acura RDX, you can enjoy the kind of fun of the performance car. For example, when continuous high-speed cornering is required, 70% of the power is distributed to the rear wheels. The last time I saw this driving experience was Mercedes-Benz AMG's 4MATIC+, but the latter was more pure. In comparison, the Audi Q5L set of timely four-wheel drive quadtro is less interesting and more like a practical tool. Although the Cadillac XT5 and Volvo XC60 have a four-wheel drive system, they are still far from the SH-AWD full-time four-wheel drive. Take the current four-wheel drive model, the current Cadillac XT5 entry price is the cheapest, almost 300,000 yuan, considering the shortcomings of other parts, Acura RDX in the four-wheel drive version of about 280,000 yuan is a reasonable range.
But after Honda provided Acura with a good enough walking mechanism, it entered the stage of the North American team to "release itself". As a luxury midsize SUV, it is really not qualified in the Chinese market. First of all, from the luxury of the vehicle, the design and materials reflect the American "car is just a tool used to drive" this idea, and in the control of NVH, Acura RDX, although compared to Honda's consistent level has a certain improvement, but certainly can not meet the standards of luxury brands. At the same time, Acura RDX has not been lengthened in the Chinese market, and the 2750mm wheelbase is indeed not enough to look at those L-shaped players led by the Ashkenazi. The back space of the Acura RDX can only be regarded as a slightly larger compact SUV level. Take the Audi Q5L, which is close to three meters in wheelbase after lengthening, which is also the normal level of the mainstream luxury brand medium-sized SUVs on the market. Acura RDX is basically between the compact SUV and the medium SUV in BBA in terms of spatial performance. The transaction price of the latter is basically between 230,000 and 250,000 yuan.
As a luxury brand medium-sized SUV in 2022, Acura RDX still has some shortcomings, first of all, the degree of intelligence of the vehicle has not kept up with the times, not only the central control screen interaction can only support the handwriting board instead of touch, the limitations of the voice control function are also relatively large, and the whole series does not give the function of wireless charging of mobile phones. Then there is the mobile phone Internet can only support Apple at present, which is too limited. None of this should be on a 2022 luxury brand midsize SUV. In summary, in terms of the current price, Acura RDX is very good, but I will not buy it, because there are many more suitable options. For example, Volvo XC60, after the upgrade of the entire driving system, intelligent driving, voice recognition capabilities are very high, touching the screen is also enough process, this should be the level of this time node.
So, how much does Acura RDX sell for to be suitable for bottom reading? I think that in the low-end version, it is 250,000 yuan, and the high-end model of the four-wheel drive is about 280,000 yuan. First of all, in such a price range, its benchmark model will become a small joint venture mid-size SUV like Tiguan L, and some compact SUVs of luxury brands. Spatially, acura RDX is no longer a "weak model", at the same time, it also has Honda's technical blessing and luxury brand identity. However, from the current situation, Acura RDX wants to explore such a price range, and the hope is not very large.
summary:
On the whole, for friends who want to copy the bottom of Acura RDX, I think the reasonable price is around 250,000 yuan, but from the current situation, the hope is not very big. As for the current price to consider, Acura RDX is not a recommended model, the car is a good car, the entire walking mechanism has also brought enough excellent power and control, but in such a price range of more than 300,000 yuan, as a luxury brand mid-size SUV should have virtues, it lacks too much.