From the reform and opening up in the 1970s, the "going to the sea to do business" in the 1980s and 1990s, to the outbreak of the real estate economy in the millennium, and then to the current spiritual inspiration of "mass innovation, mass entrepreneurship", the yearning for a better life is people's consistent feelings and goals at every stage.
In February this year, the first central No. 1 document after the mainland's comprehensive victory in poverty alleviation was officially released, which mentioned the need to expand rural revitalization, promote the development of smart agriculture, accelerate the layout of rural logistics and express outlets, and encourage more young people to create wealth and start businesses. Based on social development and guided by the needs of youth innovation and entrepreneurship, Great Wall Pickup trucks also continue to deliver people's livelihood cars to the market. So how to promote the people's livelihood entrepreneurship in the current modern society? Are there new changes in the new demand for cars for struggling people in the new era? How to stimulate new vitality and new demand in the pickup truck market? In the face of these problems, Great Wall Pickup once again explored new answers.
Category innovation, transformation and upgrading
Create a car of new value for thousands of industries
If pickup trucks are a category, then the Great Wall Cannon is the king of categories. The key to the evolution of the Great Wall Cannon category is to find a gap in market cognition. At the same time, it adopts a series of category strategies such as clearer category definitions and new product names to shape a multi-dimensional three-dimensional brand image, coupled with its own innate cognitive advantages, it is easy to enter the minds of consumers and become their preferred list of car purchases, which is not difficult to understand why the Great Wall Cannon can "become a hit".
In fact, no matter which field, consumer demand for cars is undergoing tremendous changes. Especially for commercial pickup truck users, their demand for vehicles is increasing, and the requirements for pickup trucks are no longer limited to traditional "tools", but also hope that it is a fashionable "universal car". Obviously, the Great Wall Cannon is more sensitive to the upgrading of this demand expressed by users, and has been actively seeking changes, constantly developing new categories to meet the diversified needs of users.
Passenger guns, commercial guns, off-road guns are the breakthrough of the new categories of The Great Wall Gun, the "Shell Plan" is the re-evolution of the new category of the Great Wall Gun, and the Great Wall Gun has always been striving to enhance the added value of China's pickup truck products. At last year's Guangzhou Auto Show, the Great Wall Cannon brand once again upgraded its dimensions to the two major categories of passenger leisure and fashion commercial, of which the fashion commercial category focused on creating compact pickup trucks and medium-sized pickup trucks, and the King Kong Cannon also made its debut, committed to creating value cars and people's livelihood cars for thousands of industries.
King Kong Cannon promotes the innovation of commercial pickup truck categories, catering to the social status quo of young users, continuous expansion of new formats and continuous iteration of commercial ecology. The birth of the fashion commercial pickup truck category reflects the needs and use scenarios of "people" as the foundation of category innovation, and "people-oriented" reflects "people's livelihood" and helps to achieve common prosperity.
For the strivers of the new era, the fashion commercial pickup truck King Kong Cannon has also derived multiple versions of models such as the youth version, the new farmer version and the command car version for multiple scenes, which accurately meets the needs of new young people and small and medium-sized private business owners in different industries through product innovation, further sublimates the new value of commercial pickup trucks, and also echoes the "wisdom to create wealth" advocated by the state to help industrial upgrading.
Take the user's needs as a breakthrough
Help entrepreneurship create wealth and prosperity
At present, the mainland is still facing a lot of employment pressure, encouraging new young people to start a business and encouraging strivers in the new era can add a "new engine" to China's economic development. The foundation of entrepreneurship is "people", and the premise of entrepreneurship is "tools". What is the demand for "tools" from "people" in the new era? This is exactly the subject that King Kong Cannon has been "studying".
Over the years, there has been no shortage of new models of people's livelihood in the market. But a reality that cannot be ignored is that as more and more young people begin to join the entrepreneurial army, the post-85s and post-90s strivers are no longer just "drivers of driving", and they are no longer only satisfied with affordable, stable and durable, and single functions for the purchase of vehicles. "Price comparison" has long been outdated, no longer the most important factor for users to buy a car, and traditional commercial pickup truck models cannot keep up with the needs of the development of the times. Commercial pickup trucks need to be innovative and need to capture the psychology of young people's cars.
In fact, product evolution has always been the direction of the pickup truck industry in the development of commercial models. However, over the years, although new models have been continuously in the market, they have gradually become homogeneous, lack of innovation, and the categories available for selection are becoming more and more limited. The commercial pickup truck market needs a model with explosive appearance and a rock-solid intention to break the deadlock. On the basis of commercial attributes, King Kong Cannon injects more fashion genes, emphasizes the combination of industrial and commercial use and daily use, breaks the barriers of trucks and home workshops in the past, provides better choices for young people who pursue high-quality car experience, and allows young people to bravely take the first step.
What is fashion? There is no standard definition of fashion. For King Kong Cannon, with the passenger car thinking to create commercial pickups, vehicle design, configuration, etc. cater to the fun of young people, narrow the distance with young people, expand their living radius, so that commercial consumers can appreciate its absolute leading product value, which is a fashion. In the great era of the outbreak of new categories, King Kong Cannon sheng stands at the forefront of the industry, comprehensively enhances the value of people's livelihood, expands new formats, and innovates business together, which can meet the precise needs of thousands of industries and promote the entrepreneurship of the whole people to create wealth and prosperity.
Shoulder social responsibility, people's livelihood upwards
Tribute to the strivers of the new era
The evolution of the people's livelihood car reflects the process of the Chinese people to become rich, conforming to the changes in the consumption demand of the Chinese people, the Great Wall pickup truck is not only a participant and witness in the process of creating wealth for the Chinese people, but also the cultivator and leader of the multi-functional car consumption upgrade, and is committed to providing more new choices for the user's struggle.
Diamond cannon is the best interpretation of the integration of tradition and emerging, it extends the new demand with a larger scope and broader prospects on the scale of mature traditional industries, condenses more and more market opportunities, and brings more and more open new ideas to the strivers of the new era. To a certain extent, the Diamond Cannon provides entrepreneurs with innovative impetus and a new space, such as the new farmer version, which can bring unlimited potential to "smart agriculture", promote the entrepreneurial process to achieve greater results and make the road to entrepreneurship smoother.
"Fashion" and "commercial" were originally a set of words that seemed impossible to be together, but the King Kong Cannon made their combination possible and beautiful, and the encounter between the two will inevitably bring users a new experience of using the car. To help common prosperity, focus on young entrepreneurial groups and small and medium-sized private entrepreneurs, to provide users with the value of wealth creation in all scenarios, King Kong Cannon deeply builds the car of people's livelihood and the car of value, it provides its own strength in improving the conditions for social entrepreneurship and development platform, which can drive people's livelihood, solve employment, and realize new business. The King Kong Cannon embodies a breakthrough in the Great Wall Pickup's focus on people's livelihood and wealth creation, conforms to the needs of the development of the global new era, and pays tribute to the strivers of the new era.
At present, the diamond cannon has been officially pre-sold, and the pre-sale price is 9-12 million yuan. King Kong Cannon is not only a "good car that the people can afford", but also a good car that makes "the people happy to use", I believe it will stimulate market vitality again, let more dreams take root, and spawn one good story after another.
Written in the end: When the strivers of the new era share successful experience, most of them are brave enough to dare to try, dare to challenge, dare to fight, and they all strive to be "the first person in the industry to eat crabs", and strive to lead the industry through early layout planning. This is in line with the brand spirit of the Great Wall to create the Great Wall pickup truck. As the "big brother of the list" of domestic pickup truck brands, Great Wall Pickup dares to challenge "eating crabs" and "eating wonderful", and the launch of King Kong Cannon reflects its category innovation and deep insight into user needs.
The "drama" of King Kong Cannon has just begun, and in the future, it will expand new formats and innovate business with the leading advantages of fashion modeling, intelligent technology, comfort and convenience, and changeable functions, and open up a road to prosperity and well-off for more strivers.