Pu'er tea should have been drunk by everyone, but has it come from where you have been? Recently, the Great Wall Cannon family went deep into Menghai County, Xishuangbanna, the core production area of Pu'er tea, and carried out the awarding ceremony of the first Great Wall Cannon Co-creation Base here. At the same time, it also allows us to see how a car can help an industrial upgrade.
Deep link with the industry to create the Great Wall cannon products
Previously, the Great Wall Cannon has been jointly created with more than 20 villages in Xishuangbanna, and the Great Wall Cannon Tea King Edition is tailor-made for tea farmers. On the basis of the powerful performance of the Great Wall Gun, it also specially extends the anti-roll frame of the cargo box, which is more convenient for binding and fixing goods, and also carries a new upgraded AT tire, with a larger tire pattern and stronger grip, making the smooth travel of the tea mountain more relaxed.
For tea merchants and tea farmers, it is not only a high-value car that can cover all car scenes such as the Great Wall Cannon Tea King Edition. It can also rely on the industrial Internet and the Great Wall Cannon APP digital products to create an online + offline e-commerce transaction and information sharing platform to let more characteristic products go out of the mountains.
For the Great Wall Cannon, co-creation with tea farmers is another important measure for its practice of category innovation, help industrial upgrading, expand new formats, and innovate business together. Whether it is for the automotive industry or for the tea industry, it is a road of integration and co-creation through resource links and mutual integration of business formats.
With category innovation to help thousands of industries
In fact, since its birth in 2019, the Great Wall Cannon has rapidly opened the market with the category innovation of passenger leisure, opened the era of multi-purpose passenger use of China's pickup trucks 3.0, and led the development of China's pickup truck culture. Subsequently, at the 2021 Guangzhou Auto Show, the Great Wall Cannon brand was fully upgraded, released the future global product map, and proposed a new category of fashion commercialization.
The success of the Great Wall Cannon is that it is good at finding gaps in market perception and discovering the real needs of users, before which who could have imagined that fashion and commercial can be combined on pickup trucks?
In the face of thousands of industries, the car needs of users in each field may be different. Especially for commercial pickup truck user groups, the requirements for pickup trucks are no longer limited to traditional "tools", but also hope that it is a fashionable "universal car". As a result, the Diamond Cannon under the fashion commercial category came into being, relying on strong off-road capabilities and open cargo boxes, which also gave it more modification possibilities.
At present, King Kong Cannon has launched the youth version, the new farmer version, the command car, and will create special versions such as the ranch version and the seafood version in the future. It can serve all walks of life such as rural areas, large infrastructure, private industry and commerce, etc., not only for the strivers of the new era and small and medium-sized private owners to create value of the people's livelihood car, but also their tacit partners on the road to wealth creation.
Red dot observation
According to official data, the Great Wall pickup truck has been the first domestic and export sales for 24 consecutive years, and the Great Wall Gun has been listed in more than 50 countries and regions around the world such as Australia, New Zealand, Chile, South Africa, Saudi Arabia, Kuwait, Bahrain, Egypt, etc., and is well received by local consumers. In March this year, the Great Wall Gun sold 14,500 units worldwide, an increase of 70% month-on-month, and has accumulated sales of more than 10,000 in 20 months, winning the championship in pickup truck sales. On the one hand, the Great Wall Cannon leads china's pickup trucks to develop towards high-end and globalization; on the other hand, the Great Wall Cannon also continues to innovate categories, and is committed to creating a car of people's livelihood and value for thousands of industries.
The co-creation with the Pu'er tea industry has also further expanded the "circle of friends" of the Great Wall Cannon Ecological Alliance, the ancient tree Pu'er tea is the shining business card of Xishuangbanna, and the Great Wall Cannon is the "Chinese business card" of the global pickup truck category. With the joint efforts of the two "golden business cards", it is expected that they can jointly write a more exciting global story.