The blind box track is hot, can the "baby changer" earn millions a month?

"Throw it into a small pot, sand it with sandpaper, and finally color, stitch, plastic..."

You think you're doing physics experiments? In fact, this is a baby change tutorial shared by the baby change blogger on the short video platform. In 2018, a news of "the monthly income of beautiful female baby changers is easy to reach tens of thousands" made the profession of "changing babies" enter the vision of netizens. So in the context of the soaring attention of the tide of playing blind boxes in these two years, is the baby changer earning millions a month?

"Baby" tested by boiling water

What is the daily routine of the baby changer? How do they make money? Is the order full every day? With these questions in mind, the bubbles of the game daily tide play channel found some baby changers to chat.

First, let's briefly talk about what is "changing the baby"?

With the development of the trend circle, the doll circle represented by the blind box gradually prospered, and some baby mothers began to think about how to make every blind box they bought fit their hearts. Based on this demand and the promotion of the brand, the baby changer is gradually emerging.

Before we can understand the baby changer, we first need to know what a "baby" is. At the beginning, "baby" refers to ball joint dolls, similar to Barbie dolls with movable joints and more refined facial features, that is, BJD referred to by the baby circle (groups that focus on sharing BJD, cotton dolls, rag dolls, blind boxes, etc., and have social attributes). With the rise of blind boxes, the goal is no longer limited to BJDs and ragdoll dolls, and fashion play such as cotton dolls and blind boxes have become toys that can be changed in the hands of baby changers.

So what is "changing babies"? It refers to the original material of the "baby" to make up, engrave, polish, color, so that the doll from the appearance and the purchase of the received is not the same, in easy to understand words to explain the "baby" is to give the "baby" plastic surgery.

Before 2016, the dolls were changed more of humanoid dolls such as BJD or small rag dolls, and BJD was known as a big cash burner in the "baby circle". The price of BJD on the e-commerce platform is generally in the thousands of yuan, and the BJD in the auction market is often 6 digits, of which many BJDs that can be auctioned at high prices are customized by the baby changer.

The baby changer not only has to make eye pupils, costumes, accessories, hair accessories for the "baby", but even matches them with life scenes. The existence of these delicate projects provides more transformation directions for the baby reformers, and also provides more business channels for the baby reformers.

Compared with the expensive price of BJD, the blind box that is only on fire in the back and has an average price of 50 to 70 yuan is much cheaper. Because of the characteristics of the blind box "blind", the situation of drawing "thunder model" and "duplicate model" occurs from time to time, and the new demand naturally drives the baby changer to expand the direction of the blind box. The baby changer will disassemble, polish, color, and paint the original blind box, so that the "thunder model" can also meet the aesthetics of the baby mothers.

In addition, the completion of the "baby change" does not mean that the work of the baby changer is over, in order to promote their craft, they often shoot high-quality blockbusters for the modified blind box, structure the storyline for the dolls, and plant grass to more consumers. In Xiaohongshu, you can see that there are many bloggers who share photos or processes to attract users and achieve the purpose of traffic monetization.

"I earn millions a month, certainly not because of the baby"

Judging from the little red book and vibrato, many blind box changers are self-taught. After having a certain artistic foundation and aesthetic ability, the blind box changer will learn the blind box disassembly process to try to modify.

A novice baby changer @ BingBing (hereinafter referred to as Bingbing) told the game Daily Bubble that she did not start "changing the baby" for a long time, and the time to really enter the pit was at the end of 2021. The idea of "changing the baby" is the same as many of the baby mothers who choose to change the baby, because she encountered a "thunder model" when she drew the box offline, and found other baby changers to help change it, but because the file period of the baby changer needed to wait for a long time, and finally did not get the change, forcing her to buy her own tools to study the "baby change".

Image source: Little Red Book @ An Ice Ice

Baby changer @ Internet addicted girl (hereinafter referred to as a girl) is different from Bingbing, she herself is learning to paint with an art foundation, when she draws a doll that she does not like or repeats, she will choose to paint by herself, and then naturally became a full-time "baby change" blogger.

From the sharing of the two bloggers, it can be seen that the threshold of the baby changer does not seem to be high. As long as the design level is excellent, enough to understand the aesthetics of the blind box circle can enter the circle. Through the promotion and sharing of social platforms, there is generally no shortage of business.

In response to the question of how many orders there are, BingBing said that the amount of orders that can be received each month should be determined according to the efficiency of the baby changer, like she is not a full-time baby changer, and there are her own academic needs to take care of in addition to the "baby change", so the orders received every month are not fixed. The blogger girl is spent on "changing the baby" every day because she is a full-time baby changer, and the amount of orders received is relatively more fixed, maintaining between 50-60 per month.

According to the average price of 100-300 yuan per order, the monthly income of tens of thousands of yuan does not seem to be difficult for the baby changer. In particular, the girl also revealed that she had received the most expensive order has reached 5 digits, as for the specific number she said it is inconvenient to disclose. However, for the view that the baby changer is rumored to be able to earn millions a month, Bing Bing slightly jokingly said: "If I can earn millions a month, it must not be by making a fortune by making a living with a baby." ”

"Changing the baby is actually a very hard work, need patience, many people only see the finished product of the bright and beautiful, but in fact, behind the baby change is the need to pay a lot of energy, as long as you see a little bit of the baby change tutorial should be able to understand that the process of changing the baby is far less simple than everyone thinks." This passage was made by Bing Bing after talking about the current situation of the circle of the reformer.

In addition, the work of the baby changer itself has certain risks. Click on the homepage of each blogger, and you can basically see their emphasis on the "original work, ban on plagiarism/commercialization" label. Original works are copied and used, and secondary dissemination on social platforms is also a concern for many baby reformers. In addition, there is a subjective judgment in the handicraft itself, if the baby mothers think that the modified baby does not meet their own requirements, there is a dispute with the baby changer or a pull on money, which not only consumes their own time for the baby changer, but also may affect the evaluation of other baby mothers.

It is also worth mentioning that "revashing" also involves the risk of infringement.

Because "Changing Baby" is in principle a second creation for the blind box, if you add other brand elements to the second creation, you need to obtain IP authorization. A lawyer replied to this question, if the "change of the baby" is a change in the essence of the baby that has not been changed, the authorization of the IP should be obtained. Game Daily Bubble also inquired about the relevant laws, the copyright mentions that if erchuang does not have a commercial nature, it is not infringing and pirated under the premise of protecting the public interest, once it brings commercial benefits to the creator, and it is without the permission of the original, the erchuang belongs to the category of piracy.

Therefore, if you want to make a million profits by "changing the baby", simply changing the blind box is risky, and if you want to get more benefits, the baby changers need to seek more ways out.

From the front of the curtain to the backstage, how the changers are out of the circle

Click on the topic of the Little Red Book "Leiwa Great Transformation" to see that the topic has been viewed by 37.662 million. The hottest post is a baby change guide called "Change the baby into the pit tool to see this one is enough", in addition to this guide to browse down, in this topic is almost all to teach the player how to change the baby and the process of changing the baby by the baby change master.

Bing Bing said that the baby changers want to realize traffic monetization by sharing the transformation process of each baby, on the one hand, they can publish the transformation process of each baby to the baby mothers, so that the baby mothers can be more assured. On the other hand, it is to focus on the fan base in this way, and the fan group of Xiaohongshu will be channeled to the fan base of its own personal social platform, which is more convenient for the baby changer to carry out fan maintenance and promote the increase of repeat customers.

In addition to the maintenance of social platforms, MCN institutions serving baby reformers are also gradually emerging. Take Bubble Mart for example, their community APP Baoqu has an MCN exclusive to the baby changer, such as yan Wuhao, a baby changer with 40,000 fans in The Little Red Book, is the signed baby changer of the baby change of the baby of the MCN. After signing the MCN contract, the baby changer had the opportunity to plan the team and receive business activities.

As far as the current baby changers or handmade bloggers are concerned, it is not high to receive commercial quotations. According to the blogger quotation of Xinhong data, the handmade blogger at the head is quoted at 290,000, while the blogger's business quotation at the bottom is about a few thousand. In addition to becoming a KOL, working with a brand is another more stable way to get out of the loop without infringement.

Click on Yan Wuhao's homepage, in fact, you will find that he often combines the theme of changing the baby with other brands, such as "Glory of the King" and some clothing brands. This kind of cooperation with the brand, on the one hand, promotes the characteristics of the brand, on the other hand, it can show the design level of the baby changer and attract more fan groups.

But as far as the status quo is concerned, there are very few baby changers who can cooperate with the brand. Blogger Bing Bing also said that it is very difficult for the baby changer to really go out of the circle, and it is not easy to change the traffic brought by the Little Red Book at present.

Although the current "Changwa" track is still niche, even with the emergence of head creators, the number of fans is difficult to compare with other track bloggers. However, after all, the baby changer is a vertical hand-made track, which can more directly find the corresponding consumer group. For ordinary people with related crafts, the baby changer is a monetization option to play to their strengths.

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