First of all, I would like to ask you a question: Do you think this car looks good?
Whether your answer is yes or no, it doesn't really matter. Because questions about aesthetics are often answered subjectively.
Another question: When this car appears on the street, do you think it will attract your attention?
My answer was definitely "yes". Because his appearance is so different from other cars on the street. Especially, if you've been lucky enough to see the doors of this car open... I guess if there were 100 people on the street at the time, 99 people would have asked the same question: "What kind of car is this?" ”
Yes, it's a car that most people don't know. But it doesn't matter, Ta can have the same return rate as "Big Ben", "Ferrari", "Rolls-Royce", or even higher. That's enough.
Well, don't sell Guanzi, Ta is "Gaohe HiPhi X", a self-owned brand medium and large pure electric SUV. Of course, those of you who are reading the article may have heard, seen, or even sat in this car. But only a very small number of people own this car, because the price of ta top matching is 800,000 yuan, even the lowest match, landing is more than 600,000, this price is not cheap.
Of course, the actual situation is that there are currently more than 5,000 Gaohe HiPhi X owners nationwide. This number is far beyond my imagination, because electric vehicles of more than 500,000 yuan are actually difficult to sell. And the February sales of The HiPhi X of Gaohe actually exceeded the combination of Mercedes-Benz EQC + Audi e-tron + BMW iX, how did Ta do it?
Perhaps the question can be asked in a different way: Why would anyone buy such a car? Although we can't afford it, this does not prevent us from doing a rational analysis together.
First of all, Ta is by far the most expensive domestic electric vehicle, in my opinion, can be called "luxury". The first attribute of luxury is "rare", not a rare and confusing rare, but a meaning that is difficult to get. After all, who would casually buy an 800,000 electric car?
People always yearn for luxury. Why? Because it can indirectly represent your wealth, status, taste, and even values, it can provide an emotional value. Often luxury goods are expensive, but expensive is only a necessary and insufficient condition for luxury goods. Luxury also needs to be "able to tell a story" or be able to be a "symbol."
In our cognition, the "SUV" should be a car that is comfortable to drive, spacious, has the ability to pass through multiple road conditions, and can meet the needs of most scenes in life; and the "supercar" should be a car that is close to the ground, the chassis is very hard, the power performance is quite excellent, and the cabin space is extremely limited. The two words should not have intersected in the first place, but The HiPhi X positioned itself as a "supercar SUV", which in itself is a bold attempt, a maverick symbol.
From a design point of view, ta is successful, because good design is often impressive. The 5m2 is longer than 2m, and the width of the car is more than 2m, which is slightly larger than the BMW X7. However, because it is only 1 meter and 6 meters tall, the suspension roof with black paint and low side windows create an extremely slender body proportion. The rich and varied lines on the side, the front windshield with an inclination of 65°, the arrow feather-shaped lower window line, and the huge 22-inch rim create a sports car-like dynamic and impactful posture. Unforgettable.
Good design also has to serve function. The changeable polylines and smooth surfaces not only bring the perfect fusion of power and elegance, but also the ultra-low wind resistance coefficient of 0.27 comparable to the supercar.
If the most impressive symbol of Gaohe HiPhi X is still the "spread wing door" of Ta. Coupled with the frameless design of the car door, Ta is unique among today's production cars. Not to mention what convenience or comfort this design brings, just on the one hand of the return rate, Ta crushes a luxury car and supercar. Coupled with the function of contact-free intelligent access, you only need to approach the vehicle, the door will slowly open, with an 89 ° super large opening angle "bow to the guest". This great satisfaction with the user's emotional value is the key to the "luxury" of Gaohe HiPhi X incarnation.
Of course, there are many similar designs, such as the ISD intelligent interaction lights in front and rear. The traditional vehicle lighting system was only used for lighting, and later added functions such as reminders and warnings, and has now evolved to achieve interactive properties. Ta can not only show the status of the vehicle, guide other traffic participants, and even help you confess to the favorite Ta through personalized memes in specific scenarios.
The purpose of design is often to create value. You can say that a lot of the designs on the HiPhi X are gimmicks, they are all scams, and ta is not worth so much money. That's all right. But it's like, you know that Chanel, Hermes, LV, Gucci, their materials are high-end, the process is complex, the design is exquisite, it may not be as durable as a stall, but you still dream of having one or two... N pieces to fill your spiritual needs.
So, being expensive is never the problem, the question is, is ta valuable to you? Will he be valuable to others?