When the oil price rises, the new energy is not "lazy", the price increase of the price increases, and the rights and interests of the sending rights begin to be recovered.
Tesla rose 30,000 in five days
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Considering that in China, Tesla should be the one with the least "psychological burden" on price fluctuations, the Model series models have naturally become "forerunners", and even this kind of advance has been played more than once in the short term.
On March 15, the day everyone was eagerly awaiting the anti-counterfeiting party, Tesla China announced that the Model 3 and Model Y would adjust prices, ranging from 14,248 yuan to 20,000 yuan according to the difference in models such as long-endurance and high-performance versions.
After the price increase, the price of the Model 3 long-endurance version was set at 279,900 yuan, the Model 3 all-wheel drive high-performance version was 367,900 yuan, and the price of the two versions corresponding to the Model Y was 375,900 yuan and 417,900 yuan, respectively. The model Y's rear-wheel-drive model also rose 15,000 yuan to 316,900 yuan.
As mentioned at the beginning, this is not the first time Tesla has adjusted its price during this period.
On March 10, The Model 3 and Model Y have increased by 10,000 yuan in price, plus the price fluctuation on March 15, Tesla's products have risen by up to 30,000 yuan in five days, and it is estimated that the old owners have now smiled in their hearts.
BYD: I also followed the hand
Compared with Tesla, which goes straight, independent brands are much more low-key.
Also on March 15, BYD also officially announced the adjustment of the price of its products, but the announcement was released in the evening.
According to BYD's official information, BYD's price adjustment is highly targeted for Dynasty family products and marine series products, with an increase ranging from 3,000 yuan to 6,000 yuan.
Among them, the products with a price increase of 3,000 yuan mainly revolve around hybrid models such as DM-i, which are not so dependent on batteries, while the price increase of 6,000 yuan is mainly pure electric products with a higher proportion of battery costs.
But either way, it is much more "euphemistic" than Tesla's price increase.
One of the more interesting points is that in the price increase products, such as dolphins, meta PLUS and other latest products have not escaped this price increase, considering that the foundation of the new car is not solid after the listing, such a price increase may have a significant impact on the final sales.
But the strange thing is that the flagship Han series models are "lucky" not to be included in the ranks of price-increasing products, perhaps the higher price of Han can have a higher risk of resistance to cost fluctuations? The specific reason is only known to BYD itself.
The reason for the price increase is well known
Of course, BYD is only a representative or a microcosm in the field of autonomy, since January this year, the new forces of Weilai, Xiaopeng, Nezha, zero run, the traditional car companies on the side of Eian, Feifan, Euler, Geometry and so on have carried out one or two rounds of price adjustment.
Coverage, that's pretty extensive.
There is no reason for the price increase, nor is there no reason to "not be rude", especially the independent brand new energy vehicle companies, generally quite sensitive to the two words "price increase".
In addition to the clichéd subsidy decline, the root cause of several rounds of price increases in new energy is the floating of raw materials for car manufacturing, note that this float is not the price of chips, but the sharp rise in the price of raw materials such as battery-grade lithium carbonate.
According to the price information of relevant channels, the price of lithium carbonate in the key development area of new energy in East China on March 15 has reached 496,000 yuan / ton, and a year and a half ago, this price was only 1/8 of the current price.
Coincidentally, the price increase of battery electrolyte has also easily exceeded 100% during this period, and the necessary car-making materials such as aluminum and steel are also "steadily increasing", and even the freight rate is not what it used to be, several times higher than the same period last year.
In this situation, even independent car companies that are "sensitive" to market prices must increase prices to ensure normal operation, after all, no car companies are willing to do loss-making transactions.
As for Tesla, which has a thicker "skin", it is even more natural to increase the price in this situation.
Write at the end
"Under the nest, there is a complete egg", although this sentence is not so appropriate here, but the general meaning is still quite consistent with the current situation in the car circle, the owner of the fuel car can not add oil, the quasi-pure electric vehicle owner this side of the "meat pain" can not buy a car, look at the lively may be left with those new energy old car owners. Of course, in this situation, the sales volume of new energy categories may have a lot of decline in recent times, and it may not come until this wave of raw material prices declines.
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