On March 18, Changan Ford's new generation of Mondeo debuted and announced a pre-price of 159,800-219,800 yuan.
Prior to this, Changan Ford insiders constantly revealed: "The price of new cars is very sincere! ”
The price is high or low, which is very difficult to define in the eyes of consumers, just like everyone's perception of the fuel consumption of the car is only "lower". But from the perspective of the industry to approve the price of the new generation of Mondeo, presumably Changan Ford also took a deep breath and shouted out the price - no matter what, the "hope" can not be sold cheaply, after all, it is a 200,000 yuan B-class car.
Admittedly, Changan Ford's hopes are not all for the new generation of Mondeo, EVOS is the flame of hope, followed by a four-cylinder Fox - it may be a flame. Mondeo should be an accelerant.
Carefully review the current progress of Changan Ford's new car launch and highlights.
First launched EVOS in the form of a "new species", the triple screen is only the auxiliary of highlights, the most important thing is the official debut of Changan Ford on the vehicle-road collaboration system. In this way, it interprets "not all smart cars and machines have true wisdom".
Subsequently, on January 17, the appearance of the new generation of Mondeo was unveiled, paving the way for the official opening of the new Ford China Design Center. In fact, EVOS is already from the design center team, and the new generation of Mondeo has become the icing on the cake.
Changan Ford was taking a step, breathing rhythmically.
Before Changan Ford's sales fell sharply, the market attributed the main reason to the product, although the new car update speed is not slow, but still criticized as outdated, technology into the pit. At that time, the anxious Changan Ford's entire breathing was already out of rhythm.
In the end, a strong product is a strong brand. Ford's preparations over the past three years have finally ushered in a new round of product cycles in 2022. Changan Ford will launch 4 models this year, Mondeo will play the forward, and the Chinese R& D team will begin to be deeply involved.
What are the results of the deep involvement of Chinese R&D teams?
The first is the recognized design. On the day of the opening of the Ford China Design Center, Ford also interpreted the new "potential energy aesthetics" design language represented by a new generation of Mondeo, maintaining the original B-Class positioning and adopting a four-door coupe style, and the entire recognition and appeal have been significantly improved.
Frankly speaking, the Mondeo car series has sold two, three and four generations in China, until this latest generation (overseas production of Mondeo, so it can not be called the "fifth generation"), the core of Mondeo has never changed, it has always insisted on giving you good power, good control, and it has always insisted on making a "sporty B-class car".
The second is the functional "superposition" of the digital experience in the car.
The emphasis on "superposition" stems from the fact that the current new generation of Mondeo is almost the same as the EVOS, and from the hardware point of view, both the screen clarity, menu logic, and feature richness are far ahead of the current joint venture brands. But this is not the ultimate form of Ford's emphasis on a "software-defined future."
At the Ford China Design Center, there is a newly formed ECDX team, Chinese called the Intelligent Networking and Digital Experience Team. The main job of the team is innovation. Because the requirements of the Chinese market in terms of customer experience far exceed those of the European and American markets, the methodology summarized and summarized by the team will also be fed back to Ford globally. In other words, the Chinese team has more say in the design center than ever before.
The ECDX team is currently perfecting the work of The Ford Smart Life Capsule. Although there are prototypes now, there are still many imperfections. With the improvement of the skill reserve, the existing cockpit of the new generation of Mondeo will be upgraded with the OTA, and the smart connection function will also be more interactive.
In this way, several characteristics of the new generation of Mondeo are obvious: there is a face, a brain, a strong, what else do you want?
The problem was thrown back to the new generation of Mondeo.
In the Chinese market, the products that have always been sporty will not be the most mainstream products. Chinese consumers still like the "pseudo-sports car" that seems to be quite sporty in appearance, but actually drives more in a flat and stable style. Now this generation of Accord and Camry actually belong to this category of products. The Camry, in particular, is not very large in space and not very good in power, but it still sells well, which is related to its brand and its model style. Although the consumers of B-class cars are getting younger and younger, will the B-class car of the new Mondeo, a more pure sports style, really be widely accepted by everyone?
After the launch of the new generation of Mondeo, the first task is to tell everyone: "In addition to Toyota Honda Volkswagen, there is also Ford to choose from this level!" You can come and see my car, it's very good! "It's easier said than done. Model pricing, marketing momentum and many other aspects, which link is a little worse, the effect may vary widely.
The new car was launched in April, and the current pre-sale was like pressing the vehicle start button, and Mondeo's grille seemed to be breathing.
Changan Ford, steady, breathe slowly, continue the current rhythm to advance!
Xiaoxiang Morning News reporter Mao Chuan