On January 17, Ford Motor officially unveiled the new Ford Mondeo at the newly opened Ford China Design Center. As the latest interpretation of the new design language "potential energy aesthetics", the new generation of Mondeo not only fully integrates the essence of Ford design and the aesthetic cognition of contemporary Chinese consumer trends, but also presents the latest progress in the integration of forward-looking technology and humanized experience and design.
The new generation of Ford Mondeo debuted at the Ford China Design Center
As a well-known global model of the Ford brand, Mondeo has been widely welcomed by consumers around the world for generations, and since it first landed in the Chinese market in 2004, Ford Mondeo has quickly established a distinctive and unique image with a sporty styling language and forward-looking technical experience. The Ford design team knows that to continue the success of such a classic model, it is necessary to keep pace with the times and strive for excellence on the core of the brand spirit of "pioneering innovation", fully absorb the needs of avant-garde Chinese consumers for innovation, sense of technology and exquisite workmanship, and reshape the classic with innovation.
A new generation of Ford Mondeo manuscripts
Renderings of the new generation of Ford Mondeo
"The name Mondeo is no stranger to most consumers, and designing a new generation of products for such a model is an honor and a challenge for our design team." Maurizio Tocco, Chief Designer of Ford Motor, said, "We want to be able to build on the successes of Mondeo's past generations of products and take the consumer experience to a whole new level." The starting point of product design is always the customer experience, with creative solutions, people's needs and ideas are perfectly integrated into the design of the product. ”
In this context, the Ford China design team led the establishment of a new generation of design concepts - "potential energy aesthetics". This concept distills, pays tribute to and innovates the classic design elements accumulated in the long history of the Ford brand, and the team also deeply understands the unique views and preferences of Chinese consumers on beauty through extensive market research and local research, and integrates the aesthetic accumulation of the Ford brand over the past century with the cutting-edge trends of the local market. This new design concept defines Ford's new products for the Chinese market based on three basic performance principles, namely "dynamic and flexible modeling", "Chuang• intelligent response", and "force and powerful aura".
The dynamic exterior design of the four-door coupe displayed by the new generation of Mondeo vividly interprets these three basic performance principles. It all starts with a sharp forward-leaning posture at the front of the car, with a sharp forward-leaning posture, and a flexible momentum to write innovative inspiration that has never been seen before. At the same time, a slender, extremely powerful sharp line extends backwards, running through the side of the body, and intersects at the rear of the car together with the strong shoulder line and the smooth and stretched roof curve of the car, and the three lines are cleverly integrated into the empty design of the ducktail tail box cover, in one go, depicting the charm of agility and speed. On the side of the body, the shoulder line and waist line are changed in a rich pattern, taking advantage of the light and shadow to show the dynamic beauty of the momentum - the shape under the door is tightened inward, and this concave surface is like the natural undulations of the muscles in the light.
Directly in front of the moving vehicle, the imposing and dynamic front face of the new generation of Mondeo contains more elements that can annotate the expressive principle of "Tron Intelligence". The daytime running lights that run across the front face have two angles on both sides of the body that resemble traditional Chinese calligraphy, and the sense of strength that weighs like a shoulder further reinforces the lateral width of the new generation of Mondeo and the sporting posture that is ready to go.
This unforgettable line of daytime lights complements the breathing scale grille created by the parametric design below, the scaly grille is inspired by the modern architectural curtain wall, and the shape, size and arrangement angle of each grid are different, and the combination of precision parametric calculations can present rich and delicate changes in light and shadow at different angles.
Ford's classic octagonal grille silhouette was inherited and dramatically treated on the new generation of Mondeo, with more exaggerated proportions and more radical shapes, and all the design elements of the front of the car radiated around it. The strong lines and three-dimensional shapes on the cover that continue from the front face are commonly found in the classic performance models of the Ford brand, which is the best footnote to the performance principle of "force and strong aura", and the atmosphere stretches and highlights the hidden Ford performance genes with "force".
A tribute to the classic also appears at the rear of the car, where the unique taillights incorporate classic three-dimensional design elements and outline the surroundings with a sporty blackened inner cavity treatment, visually once again emphasizing the body size – 23mm more in width and 63mm in length compared to the previous generation. The increase in body size also ensured that Ford's design team created a fairly generous, leading-edge occupant space while interpreting the dynamic styling with a "fast-back" roof.
Extensive research and local studies in the Chinese market have shown that consumers are quite concerned about the emotional connection and interaction between cars and people, and this demand has contributed to the birth of the performance principle of "Chuang Intelligent Response". The new generation of Ford Mondeo has implemented this principle in many designs of the whole car - just like the hidden door handles that create a streamlined body shape on the side of the car, which can achieve inductive popping; just like the Ford logo above the tail box cover, it is not only a static logo design, but also the function of the trunk opening button. Among these design elements, the most eye-catching should be the number of through-type headlights and breathing 3D parametric scale grilles, when the owner approaches the vehicle, the headlights will be lit in turn, and the grille scales are like breathing ups and downs, welcoming the arrival of the owner with a full sense of ceremony.
"These design elements illustrate the application of the design principle of 'Tron Intelligence Yingxin' to this new model, and actively respond to the needs of Consumers in the Chinese market for forward-looking interactive technology and emotional car experiences," said Max Wolff, Design Director of Ford China and International Marketing Group, "Our goal is to create a streamlined aesthetic shape that shows the energy and power of rigidity and softness between movement and static, while providing a comfortable space for all occupants." The powerful shape, the iconic front shape and the strong posture together show a strong aura of self-confidence, which is the 'atmosphere' appreciated by Chinese consumers. ”
The design and development of the next generation of Ford Mondeo, led by the Ford China team and completed in collaboration with Ford's global design and engineering departments, aims to create creative and forward-looking new products to meet the world's largest automotive consumer market and deliver on the promise of "More Ford, More China". The new-generation Ford Mondeo will be produced by Changan Ford and will go public this year.