According to foreign media reports, GM recently applied for the registration of a new trademark for its Buick brand. Judging from the declaration drawings, the new trademarks still use the classic three shields of the Buick brand, but they are not arranged in a step-like manner, but form a parallel queue, in addition, the design of the shield is also different, not a belt, but a pattern similar to the three-dimensional hollow, making the three shields more like an electric iron that stands up.
GM applied for the trademark in the United States on March 16, 2022, and the U.S. Patent and Trademark Office currently lists it as "new application pending", and it is reported that the review process for the new trademark will take several months, and GM also applied for the trademark in Jamaica on October 13, 2021.
Interestingly, when GM applied for a trademark, it did not mention whether the new trademark would have a color version, so it is uncertain whether it will continue to use Buick's classic red, white and blue colors.
If all goes well, the new logo may be fitted to The Electro, Buick's new all-electric concept car launched this summer. On December 20, 2021, GM applied for a new trademark for Buick Electra, but it is still in the process of reviewing new applications. On July 28, 2014, GM abandoned Its previously registered trademark.
In 2020, Buick unveiled the Electra concept car for the first time in Shanghai, which is positioned as a two-door cross-border pure electric model, and the door adopts butterfly wing switch mode. In the car, the front row of the car is equipped with a suspension type of central control large joint screen, which is not only very scientific and technological, but also provides a more spacious leg space for the front passengers. In the power part, this concept car uses front and rear dual motors to drive, the total output of the total output is 583 horsepower (about 435 kW), and the estimated cruising range is 372 miles (about 600 km).