On the eve of World Sleep Day, the "2022 White Paper on Healthy Sleep of the Chinese People", jointly initiated by the Chinese Sleep Research Society and Mousse, was officially released.
Since the release of the first sleep white paper in 2013, the Chinese Sleep Research Association and Mousse have long insisted on transmitting the concept of healthy sleep, and the white paper has become an important window for observing the sleep quality of the Chinese people.
The white paper shows that in the comparison of different types of cities, residents in first-tier cities sleep at the latest, and residents in third-tier cities and below sleep the earliest. In the comparison of sleep in various provinces, the average sleep time of the masses in Tibet is the longest, and the average self-sleep cognition of the masses in Sichuan is the highest.
In addition, the data also accurately outlines a portrait of Insomniacs in China: nearly 3/4 of the respondents have had sleep troubles, and difficulty falling asleep has become the number one problem. Compared with different age groups, young people stay up late and the elderly can't sleep. More than 40% of 19-25-year-old young people stay up late until 00:00, and they belong to the well-deserved "staying up champions". Young adults aged 19-35 are the age group with a high incidence of sleep problems, and poor sleep has gradually become a common pain point for young people.
The attention and discussion on the topic of healthy sleep on social media has never been higher, and once the white paper was launched, it was instantly on Weibo hot search, and topics such as "more than 40% of young people stay up late to 00:00" and "60% of primary and secondary school students sleep time increased" caused wide discussion among netizens.
With the advent of the 22nd World Sleep Day, in addition to the white paper, the "Healthy Sleep, Good Night China" public welfare short film produced by people's network and specially supported by Mousse also allows us to re-examine the importance of healthy sleep.
The white paper outlines the picture of the sleep of the Chinese people
Voltaire once said that God gave us hope and sleep in order to compensate for all the troubles of the world. But now, quality sleep is becoming a luxury.
Difficulty falling asleep and lack of sleep have almost become the biggest obstacles to national healthy sleep. According to the "2022 Chinese National Healthy Sleep White Paper", nearly 3/4 of the respondents had sleep troubles, and difficulty falling asleep became the number one problem.
From teenagers to middle-aged and elderly people, everyone's sleep problems are different. Specifically, although the Ministry of Education's "Sleep Order" clearly requires that primary/middle/high school students sleep for 10/9/8 hours respectively, the survey results show that primary and secondary school students still have insufficient sleep time. The average sleep time of elementary/middle/high school students is only 7.65/7.48/6.5 hours. The elderly are the hardest hit people who have difficulty falling asleep and have frequent insomnia.
The Chinese Sleep Research Association and Mousse released the "2022 Chinese National Healthy Sleep White Paper"
Workers also face unprecedented challenges.
The Internet myth disappeared, the entire Internet industry entered the downward channel, the traffic dividend peaked, and layoffs, open source and throttling, and de-fattening and thinning became the key words for the development of major companies. A slowdown in the industry has added a lot of uncertainty to the fate of individuals.
Stress leads to poor sleep is particularly prominent. The white paper shows that all age groups generally sleep badly because of stress, and the highest is in the 26-45 age group. In every two young adults who do not sleep well, there is a "pressure mountain". Work stress is the "number one killer" of quality sleep.
For Internet practitioners, although the big factories have canceled the "996" overtime system in response to the policy, the sleep situation of office workers has not been improved. The survey shows that more than 50% of Internet practitioners have almost no change in their rest time, and only 10% of Internet practitioners have increased their sleep time. About 70% of Internet practitioners don't sleep well because they worry about career prospects.
In addition, the epidemic has invisibly added some difficulties to healthy sleep. "Youth is only a few years, the epidemic is three years", on social media, young people's feelings about the epidemic are real and helpless. The epidemic has almost reshaped the entire society, and in the post-epidemic era, although the living life of the Chinese people has basically returned to normal, everyone has not slept better because of it.
Compared with the "2020 White Paper on the Sleep of Chinese Residents During the Stay-at-Home Period for the Whole People", the 2022 White Paper shows that the proportion of people who sleep less than 7 hours this year has increased by a quarter. Prolonged sleep duration became common, with a 14 percent increase in the number of people who still couldn't fall asleep after tossing and turning for half an hour. The number of people who believe they sleep better has been reduced by half.
The importance of healthy sleep is beyond doubt, and one-third of human life is spent in sleep. As one of the most basic physiological needs of human beings, adequate and high-quality sleep is the basis for ensuring the physical and mental health of individuals and building an autoimmune barrier.
At the 2022 World Sleep Day China theme conference, Huang Zhili, chairman of the Chinese Sleep Research Association, pointed out that the new crown epidemic has been raging so far, the best special drug to deal with the new crown is our own immunity, and good immunity comes from high-quality sleep, ensuring good sleep, maintaining a good mood, and exercising more, in order to walk with health, if the quality of sleep declines, it will not only affect the physical and mental health of the people, but also affect the construction process of healthy China.
Product innovation to meet the needs of Chinese people for healthy sleep
Technology is the primary productive force, and the same applies to the sleep industry.
In 2001, the International Foundation for Mental Health and Neuroscience called for a global focus on healthy sleep, which led to the birth of World Sleep Day. Two years later, World Sleep Day was officially introduced to China.
Since the introduction of Sleep Day, the Chinese Sleep Research Society has released the Chinese theme of Sleep Day for many consecutive years and released a white paper on healthy sleep for ten consecutive years. Mousse Bedding is one of the few allies who work together with the Sleep Research Association to devote themselves to the public welfare activities of healthy sleep of the Chinese people.
Yao Jiqing, vice chairman and president of Mousse Group, shared the concept of healthy sleep
The white paper has continuously tracked and investigated the sleep of different circles in China, and through ten years of persistence, it has comprehensively and three-dimensionally presented the current situation of Chinese people's sleep, showing the diversity of sleep problems faced by different groups of people such as different regions, genders and ages. When one-third of the population is facing the problem of sleep disorders, how to improve the sleep quality of Chinese people has become a top priority.
The public is also consciously adjusting to sleep problems. The white paper shows that different income groups do not improve sleep in the same way, low-income people usually choose to adjust pillows to improve sleep problems, and high-income people are more likely to change mattresses to improve sleep.
However, whether it is adjusting the pillow or the mattress, in fact, the real code to ensure the public's quality sleep lies in the technology behind sleep. The promotion of healthy sleep culture and the improvement of healthy sleep awareness ultimately need to be promoted through hardware.
As a leader in the healthy sleep industry, Mousse Bedding has witnessed and participated in the technological upgrading and change of the entire industry.
Driven by the mission of "let people sleep better", Mousse has built three pillar capabilities from the dimensions of brand power, product strength and digital dimension. Yao Jiqing, president of Mousse, said that digital capabilities are the booster of product strength and brand power, and it is also the key to its victory in the future.
In terms of product upgrades, Mousse has completed the upgrade from standardized mattresses to tailor-made sleep systems. The sleep system is tailored to each person's body structure and body parameters, and it is constantly iterative.
The innovation in materials is reflected in the fact that the more popular space resin ball mattress in the past two years was exclusively introduced by Mousse and Toyota Group member Aisin Seiki Group, and its breakthrough 360-degree all-round deformation support allows every part of the body to be in a good fit, which in turn helps to greatly improve the deep sleep time.
Mousse smart mattress is a typical representative of high-tech sleep products in the digital era. When sleeping, you can test people's heart rate, blood pressure, deep sleep and shallow sleep time and other sleep indexes in real time, and optimize in real time according to people's physical conditions, adjust the most appropriate sleep, and become an intelligent "sleep housekeeper" in the digital age.
Through the combination of software and hardware to meet the needs of different consumer groups, Mousse has gradually explored a shortest path that meets the healthy sleep of Chinese people.
Long-term philanthropists
If you take the participation in the "321 World Sleep Day" public welfare action in 2009 as the starting point, Mousse has insisted on the public welfare undertaking of healthy sleep science for more than ten years.
In the past ten years, Mousse has actively advocated the concept of healthy sleep, jointly released ten sleep white papers, launched the Dream 100 Points public welfare project, launched the "Mousse Champion Dream Exploration Program" and other activities that care for youth sports and sleep. It can be said that Mousse has grown into a staunch long-termist in public welfare undertakings. During this year's Sleep Day, in order to further promote the implementation of the Chinese theme of Sleep Day, Mousse and the Sleep Research Association launched the "Sleep An Hour Early Tonight" public welfare action, for which the landmarks in China's four major cities - Beijing, Shanghai, Chongqing and Guangzhou - lit the same theme lights and called on the Chinese people to go to bed early.
Mousse lit up the city landmark and called on the Chinese people to go to bed early
Mousse's dream is obviously more than one title of industry leader.
In The vision of Mousse, what they are doing is not a mattress, nor is it just a business, but to solve the world's sleep pain points and strive to make people have better sleep. As early as 2011, Mousse opened the strategy of going to sea, as a Chinese brand from the local expansion into a global bedding field well-known brand, overseas let the world witness the energy of Chinese manufacturing, the development path is the same as the national brand Huawei.
Ren Zhengfei said, "A company must establish a global business ecosystem to survive." Whether it is the positioning of global integrators or the global attack of opening stores in more than 20 countries and regions overseas, like huawei, DJI and other leading brands in various industries, Mousse is also exploring a globalization path suitable for the development of Chinese brands.
Create a healthy sleep user mind, and complete the deep binding with healthy sleep. Mousse's ambition is to become a spokesperson for healthy sleep. Focus on healthy sleep, research and development, manufacturing and user education of all software and hardware products.
"Healthy Sleep, Good Night China" public service short film poster
Recently, together with the white paper, there is also a public welfare short film "Healthy Sleep, Good Night China" produced by the People's Network and specially supported by Mousse, which aims to call on everyone to pay attention to the importance of healthy sleep.
The short film invites people from different industry backgrounds, including star Guan Xiaotong, Olympic champion Chen Yibing, entrepreneurs, researchers, sleep experts, etc., to talk about the importance of sleep in health and work.
"Believe me, sleep and health go hand in hand."
"Sleep is the first productive force in science and technology."
"The best cure is optimism, the best doctor is sleep."
"Scientific exercise, healthy sleep, will make everyone on their own podium."
The idea conveyed by the short film to the public is that a healthy you are China's most valuable asset. Only health is the starting point of all dreams. In addition, with the advent of World Sleep Day, Olympic champions Chen Yibing, Xu Mengtao, Wang Liping, etc. also joined the #Sleep An Hour Early Tonight public welfare action to appeal to the whole people for healthy sleep.
During the 321 period, Mousse also revealed that it will work with the world-renowned sleep exercise coach Nick to promote the republishment of the well-known best-selling book in the field of sleep, "Sleep Revolution", integrate Chinese sleep culture with global sleep culture, and jointly promote the development of healthy sleep.
On the whole, the ten years of an industry white paper, the more than ten years of a Chinese enterprise science popularization public welfare, and the twenty-two years of the existence of a festival eventually point to the same direction, hoping that the whole people will have healthy sleep.