Many people who love to visit home stores must have seen this mattress advertisement.
Founded by French designer DeRucci, the logo of the "R" shape, plus a white old man with a cold image that is somewhat similar to Apple Jobs, each pore is conveying the message of "brother is very noble, and you are not worthy".
However, it is such a "noble" brand that has recently turned over.
In the information submitted by this year's listing, the masses with snow bright eyes found that it is not called a French company, and how it belongs to "Guangdong".
The good fellow, the foreign Lusica, is actually the jade flower of the house next door.
The operation of the "Mousse Mattress" made the CSRC unable to understand it, and sent an inquiry letter containing 59 questions, the most serious of which was the 26th question:
What does the old man with the pipe (Timothy James Kingman) have to do with the "Mousse" brand?
You know, it is this highly recognizable photo of the old man who has helped "Mousse" to become popular in the market for more than ten years.
Relying on the "foreign flavor" advertisement, the price of Mousse mattress can sell for more than 100,000 yuan.
According to the research report, the gross profit margin of Mousse mattress is as high as 59%, which is more than 20% higher than that of Xi Linmen, Dream Lily and Gu Jia.
The reason why the profit can be so big is that the foreign brand image created by "foreign advertising" is indispensable.
However, it was later revealed that the foreign old man who frequently appeared in the "Mousse" advertisement was neither a designer nor a founder, but that the brand spent $1500 in 2009 to buy the permanent use of his portrait.
The transformation of domestic goods into foreign goods has long become a wealth code, which is better than the "I love China" casually said by foreigners.
In the period when K-pop culture was prevalent, first "Dachangjin" and "Blue Life and Death Love" dominated our television.
Then there are beauty and skin care products such as "Han X", harvesting the girls' wallets.
On the company's official website, you can see such an introduction:
The company also has a product called "Yiyezi", and the parent company of the two brands is Shanghai Shangmei Cosmetics Co., Ltd., which is ready to be listed this year.
Nowadays, the japanese small fresh culture is very popular.
On some of the new soda sparkling water packaging, large Japanese characters are printed.
With the concept of 0 sugar and 0 fat, the back of the bottle is also specially marked with "Japan National" producer, which is easy to mistake for a Japanese brand.
As a result, the truth is that the brand registered a company in Japan and produced itself.
High, really high.
The times spawned products, and the early "fake foreign goods" brand still stayed in the bronze segment.
Take a foreign name, with the words "British, American, French", and then a whole set of "royal" and "court" high-level words.
For example, the "playboy" and "Carl Danton" in the clothing industry, the "Oudian floor" in the home industry, "Marco Polo tiles" and "Leonardo da Vinci home". Strictly speaking, they are not illegal, and at best they are suspected of misleading.
But "Leonardo da Vinci Home" is a bit bigger.
On July 10, 2011, the "Weekly Quality Report" of CCTV Financial Channel broadcast the "Da Vinci Code", exposing the behind-the-scenes operations of the brand, they shipped the goods produced in Dongguan to Italy, and then shipped them back, and they wore a "foreign brand" shell for themselves, and the price directly increased by 10 times.
There are also some brands that are rubbing edge balls and making pseudo-copycat brands.
For example, China Jordan.
Although, now everyone knows that the real Jordan is a series of Nike, the logo is a one-handed dunk.
But in an era of lack of information, China Jordan still dominated the shoe cabinets of sports boys.
On April 8, 2020, the media reported that the China Qiaodan infringement case was finally lost, and Nike's Qiaodan believed that the trademark of China Qiaodan Sports would cause public misunderstanding, and finally the "Qiaodan Graphics" trademark on the 25 categories of China Qiaodan was withdrawn.
In the middle of the "fake foreign goods" brand, they learned the blindfold method and chose to register the company abroad. Among them, a certain family planning brand is the most bullish.
In 1998, Wuhan Renfu Pharmaceutical founded the brand, and then set up a shell company in the United Kingdom, with the product printed "(UK) Global Limited Authorization".
In 2006, the brand sold another 75% stake to an Australian company, as if it had become a foreign brand on the surface.
In 2017, the brand bought back the shares and came and went to wear multiple layers of clothes for itself. As a result, it went around in circles and came back.
True, false, false, true. Brand attribution alone is a set within a set.
The "fake foreign brand" in the later period has been cultivated to the point of divination. The operation of the king level is to directly acquire a foreign unknown or declining brand, and more advanced is to directly buy a license.
That's how a car brand works.
Bao X was once the third largest car brand in Germany, and the first two were Volkswagen and Opel.
As a result, in 1961, Bao X went out of business due to poor management.
More than half a century later, in 2013, a Chinese company approached Baox, took a fancy to the brand's surplus value, bought it for 5 million euros, and developed a new sedan.
But in fact, as a German brand, Bao X has long declined, disappeared for so many years, and all that remains is this name.
Many domestic brands want to do this because there is a market and demand.
In the past, China's industrial base was very weak, and many home appliances we could not build ourselves. Therefore, when foreign brands such as Panasonic and Toshiba poured in, the impact on domestic manufacturing was great.
At that time, everyone was proud of having several "foreign goods".
It is under such enthusiasm that foreign brands are considered to be of better quality and higher quality than domestic products.
Such ideas have influenced generations of Chinese.
Therefore, as long as it is something that is related to "foreign goods", it will be robbed madly.
Some foreign companies have even mastered this wealth code.
In April, Spain seized a fake milk powder factory and seized 8 tons of fake milk powder on the spot. The terrible thing is that these fake milk powders are specifically aimed at our Chinese.
These milk powders, although not toxic, are also not nutritious, and if children eat them for a long time, they will lead to stunted growth.
Russia also exposed a news story. It is said that in Russia, there are a large number of jewelry stores dedicated to Chinese.
Inside, an ordinary amber bracelet costs 250,000 rubles (about 27,767 yuan) and a comb costs 100,000 rubles (about 11,111 yuan), which is more than 30 times the normal price!
Even if it is expensive to sell, there are many fakes.
It is not only these foreign companies that have formed groups to deceive.
In front of well-known big names, we will even be "double standard".
For example, a while ago, Canada Goose did not return or change in the Chinese market. For another example, a well-known luxury brand can be returned within 7 days of Chinese mainland, and can be exchanged within 30 days, but it can be returned within 30 days in the United States and Canada.
Very angry, but there is no way, can not blame the Countrymen for admiring the foreign, rushing to be deceived.
Fortunately, domestic products gradually caught up.
When China first joined the WTO, there were no well-known brands in China, and it could only do some OEM processing.
Although we are all joking, every product exported overseas must be printed in China behind it.
But the truth is that the Chinese people are doing the most tiring work and holding the least amount of money.
Therefore, Chinese manufacturing urgently needs to be transformed into Chinese creation.
The support of the policy, coupled with the spirit of the Chinese people who do not accept defeat in their bones.
The efforts of Chinese brands are finally paying off.
In the field of home appliances, such as vacuum cleaners, the market share of many small brands has surpassed that of the giant "Dyson".
Domestic products like Haier, because of their excellent quality and after-sales power, have dominated the global washing machine and air conditioning market for more than ten consecutive years.
In the field of electric vehicles, BYD's pure electric buses have been exported to the United States and Germany.
In the field of culture, the Forbidden City's cultural creation is a wang bomb.
Up to now, domestic products no longer need to bow their heads in front of foreign brands.
We are becoming more and more confident, as long as we carefully observe, we will find that more and more "domestic" brands are making their voices heard.
Instead of camouflaging yourself with fancy "foreign elements", it is better to study technology down-to-earth.
Only if the quality of their own things is excellent, can they stand up.
Edamame Class Representative: In addition to "Mousse Mattress" and "Yuanqi Forest", what other fake foreign goods have you been fooled by? Are there any promising new domestic products? Feel free to share in the comments section!