What is the hardest market for global motorcycle manufacturers to enter? Japan!
Japan has the world's most discerning consumers, the strictest regulations, and highly competitive local companies. It is extremely difficult for global two-wheeler manufacturers to enter the Japanese market, and only a few top brands in Europe and the United States have gained a niche market through differentiated advantages.
However, there is a Chinese electric motorcycle brand that has successfully broken into the Japanese market, which is Qiulong.
Founded in 2014 by a group of young people who love cycling, Qiulong is one of the earliest enterprises in China to develop high-performance electric motorcycles. Through 7 years of development, Qiulong has reserved leading electric vehicle technology, launched light bees, bee and other products, which have been unanimously recognized by off-road vehicle enthusiasts at home and abroad, crossing the boundaries of regions and languages, leaving footprints in 53 countries around the world, including Japan.
At the turn of autumn and winter in 2021, Qiulong held the first Dragon Cup Light Bee Crossing Race in Japan, becoming the largest cross-country race held by Chinese brands in Japan, attracting JNCC champion racehors Daiki, legendary rider KAMIKAZE130 in the 80s, JEC professional rider Racecourse Takayuki, Japan's former K1 fighting champion Mofudou, Yasuda Grand Circus Chang'anda, Japanese motorcycle pioneer Iwaki Shizuichi, etc. Several media outlets, including TV Tokyo, have reported on it.
Up to now, there are 47 official authorized stores of Qiulong all over Japan, and indoor light bee experience stores in the Kanagawa Prefecture Commercial Center have also been opened.
As the most prestigious industry exhibition in Japan and one of the top five motorcycle exhibitions in the world, tokyo international motorcycle show dominates the trend of the industry, and the most advanced technologies and products will be presented here.
In addition to Japan's Kawasaki, Honda, Suzuki, Yamaha and other OEMs, this year's Tokyo Exhibition also includes harleys, BMW, Augusta, KTM, Triumph, Bimota, Olins and other well-known overseas brands.