In March 2021, FAW-Volkswagen's first intelligent pure electric SUV ID.4 CROZZ was officially launched and delivered in Shenzhen, opening the era of FAW-Volkswagen MEB pure electricity. Subsequently, the medium and large intelligent pure electric SUV ID.6 CROZZ came out, providing users with a richer choice.
FAW-Volkswagen directly faces users and strives to make ID. CROZZ has become a satisfactory choice for new energy users. In the past year, ID. The CUMULATIVE SALES OF THE CROZZ TOTALED 45,655 UNITS, AND THE NUMBER OF SINGLE-MONTH DELIVERIES IN DECEMBER 2021 EXCEEDED 8,500 UNITS.
FAW-Volkswagen Intelligent Pure Electric Family ID. CROZZ
Immersed in design, ID. CROZZ demonstrates the sincerity of quality
ID. CROZZ was born in the MEB intelligent pure electric platform created by the Volkswagen brand for pure electric products, and adopts the E3 electronic and electrical architecture, which not only ensures the excellent mechanical performance of the product, but also gives the product a humanized intelligent technology.
Soft and smooth surfaces blend with sharp and clear edges, allowing ID. CROZZ not only has a lower wind resistance coefficient, but also a natural wind sculpture of the artwork. In terms of intelligent design, intelligent interactive lamps, 3D LED tail lights, luminous LOGO, exterior atmosphere lights and other light elements replace the traditional chrome decoration, stimulate multi-sensory experience, and make ID. CROZZ is more futuristic and technological.
ID. CROZZ demonstrates quality sincerity
ID. CROZZ applies a large number of humanized intelligent technologies to provide users with a more user-friendly driving experience. 84.8kWh large-capacity battery, efficient BMS energy management system, to bring users longer and more real endurance. Travel assist can open the 0-160km/h full-speed domain L2+ level intelligent driver assistance system with one click, making driving safer and easier; digital instruments, floating central control screens, ar-HUDs of the first augmented reality head-up display of domestic product brands, and intelligent interactive lighting system ID. Light forms a "three-screen belt" to realize the intelligent control, intelligent display and intelligent interaction of the whole vehicle.
Safety and reliability is the general evaluation of ID.CROZZ by car owners this year. Hundreds of active and passive safety designs such as ultra-high-strength thermoformed steel plates fully protect the safety of the whole vehicle. ID. CROZZ's battery packs undergo multiple extreme tests to ensure the safety of the battery pack in extreme situations. In October, ID.4 CROZZ passed the double dummy side column collision test of China Automobile Research Institute, and all four evaluations were excellent.
ID.4 CROZZ industry's first double dummy side column bump test
Id Series won a number of awards last year, ID.4 won the "2021 World Car of the Year" award, in the "China Car of the Year" selection, won the "2022 China Annual Environmental Protection Car" award with the highest score, and also won the "2021 Fengyun Model Award" with a score of more than 50 points far beyond the second place, ID.4 CROZZ was also shortlisted for the second "China Automotive Award" on March 6, 2022. ID. 6 CROZZ has obtained the "Driving Quality Star" certificate approved by the National Certification and Accreditation Administration of China (CNCA) for hard work.
ID.4 CROZZ shortlisted for the 2nd China Automotive Festival
ID.6 CROZZ Driving Quality Star Certificate
Building Ecology, ID. CROZZ listens to users
Along the way, ID. CROZZ has always insisted on generating deep links with users. From car selection, car purchase, car use and other multi-dimensional release of brand sincerity, and hand in hand with users.
Diversified experience, worry-free car purchase
FAW-Volkswagen will start renovating id from 2021. Agent showroom, optimize car selection, car purchase experience. Create offline ID. HUB Experience Center, ID. Pop-up stores in business districts shorten the distance between them and consumers. As of March 20, 2022, ID. CROZZ has 831 agents and has established 72 IDs in Beijing, Shanghai, Chengdu, Shenzhen and other cities. HUB experience center to complete the comprehensive and in-depth coverage of the core market of new energy.
Full scene charging, worry-free use of the car
In order to solve the difficult pain points of electric vehicle charging, FAW-Volkswagen has also created a 360° full-scenario charging service covering public charging, home charging and emergency charging for users.
FAW-Volkswagen and State Grid Electric have carried out strategic cooperation to build a charging ecology in the fields of integrated home charging services and public charging layout to enhance and optimize the user travel experience. As of March 2022, the FAW-Volkswagen Super APP integrates 291,000 public charging piles and the exclusive Kaimeisi supercharger network has more than 6,765 charging terminals, achieving 5km coverage in 8 core cities, and plans to complete saturation coverage of 25 cities in 2023.
Exclusive Kaimeis supercharging network for efficient energy replenishment
Online and offline dual-link services, open up the last meter with users
FAW-Volkswagen has built an online ID community centered on users, which is convenient for old users to share their car life and participate in ID online. CROZZ activities, looking for co-frequency riders, convenient for new users to see cars online, book test drives, full-dimensional understanding of ID. CroZZ's strengths lie.
July 2021, inaugural ID. The Day Technology Carnival was held in Chengdu, which not only expressed the brand's understanding of future travel, but also showed the strict requirements for product quality, but also had zero-distance contact with the majority of users, harvested direct feedback and more interaction. More than 1500 digit ID on site. Users, fans and journalists interact with brands through four experience spaces.
Inaugural ID. Day Technology Enjoy carnival
"Each ID. All will meet", this is the sincerity of FAW-Volkswagen to drive to the new electric track, and it is also the most beautiful portrayal of the wonderful life of users. In the future, in terms of products, FAW-Volkswagen will also launch two pure electric products to cover the market segments of medium and large cars such as high-end sedans and compact cars to better meet the needs of users. In marketing, we will continue to adhere to the "user-centric" reform, continue to optimize the full-touch information service and car purchase experience, vigorously develop the all-scenario user service ecology such as charging and shared travel, and work with users to meet a better future.