Beiqi Blue Valley released its annual performance report on March 26, saying that its operating income in 2021 was about 8.697 billion yuan, an increase of 64.95% year-on-year; the loss attributable to shareholders of listed companies was about 5.244 billion yuan; and the basic loss per share was 1.3035 yuan. The distribution plan is: the company does not distribute profits, and the provident fund is converted into equity capital. In the same period of 2020, the operating income was about 5.272 billion yuan, the net profit loss attributable to the shareholders of the listed company was about 6.482 billion yuan, and the basic earnings per share loss was 1.8555 yuan.
From January to December 2021, the operating income of Beiqi Blue Valley was: new energy vehicles accounted for 58.87%.
When I saw this news, I was actually not very surprised, because the losses of other new energy vehicle companies in the Chinese market are also relatively serious. In 2021, WEIO lost 4.0169 billion yuan and ideal cars lost 1.02 billion yuan. Therefore, the loss of new energy automobile enterprises in the process of development is a process that must be experienced. However, compared with the losses of other enterprises, the losses of Beiqi Blue Valley make people even more hopeless.
[1] The new force of car manufacturing is starting from 0, and Beiqi Blue Valley is not
Other new car-making companies often have no car-making experience and are truly starting from scratch. And Beiqi Blue Valley is not. In 2017, BAIC BJEV (the predecessor of BAIC Blue Valley) sold 103,000 vehicles, 158,000 vehicles in 2018, and 150,600 units in 2019, reaching a peak in sales. Therefore, BAIC has a certain accumulation. Therefore, compared to Weilai, Ideal, Xiaopeng these "new force" companies. Beiqi Blue Valley belongs to traditional automobile manufacturers.
Traditional automakers have innate advantages in product research and development, manufacturing, supply chain system and many other aspects, if they can be used, the speed of product launch will be very fast.
At present, among the traditional automobile manufacturers, Geely's geometry is extremely kryptonian. The Great Wall of Euler, not to mention BYD. The sales of new energy models of these traditional car manufacturers have sold very well, and some are also very good in terms of product strength or market heat. But on the other hand, the model of Beiqi Blue Valley seems to have a very high sense of existence.
Therefore, I think That Polar Fox needs to spend more effort on product promotion.
[2] The Polar Fox delivers less than 5,000 vehicles in 2021, and there is really no sense of existence
Jihu is a high-end new energy brand of Beiqi Blue Valley, with sales of 4993 vehicles in 2021, less than 5000 vehicles. Compared with Weilai, ideally, Xiaopeng has approached the scale of 100,000 vehicles. This result is obviously too unsupportable.
At present, there are two models sold by Polar Fox, namely Alpha T and Alpha S. I think the low sales volume certainly can't be attributed to the small number of products, because the ideal ONE has only one car, and the annual sales can approach 100,000 units. Therefore, polar fox also needs to find the reason from the model itself.
[3] Huawei is not the only supplier of Jihu, and what is the core selling point of Jihu
The development of Polar Fox is inseparable from two major suppliers, one is Magna and the other is Huawei. SPR self-punching riveting and FDS hot melt self-tapping screwing processes are supplied by Magna. And that's not to mention, the world's top fifty suppliers, BAIC Polar Fox, which has gathered 37. It is not an exaggeration to say that the Polar Fox is a car born with a golden key.
There is also Huawei, the Polar Fox model Alpha S Huawei HI version equipped with Huawei 3 96-line lidar, 6 millimeter wave radar, 12 cameras, 13 ultrasonic sensors, etc., its automatic driving level has entered the forefront of the industry.
However, Magna and Huawei, as parts suppliers, can provide services to Jihu and other brands. For example, Huawei, together with Xiaokang Xilis, launched the AITO Q&A M5, and this car entered huawei's offline store sales, which seems to be Huawei's "pro-son".
Therefore, the most important thing for Jihu is to find its own unique things, as a high-end brand, it cannot always push supply chain companies to the forefront. This can only allow users to remember Magna, remember Huawei, but not remember the Polar Fox.
The loss is not terrible, if the loss of Beiqi Blue Valley is because of the investment in product research and development, then the current investment can be exchanged for future returns. The terrible thing is that there is no hope in sight, and there is no development of polar foxes themselves. Then the future development of Beiqi Blue Valley will be even more difficult.