In the past, many consumers chose their own brand models because they were cheap, but if anyone had a sufficient budget, they had to go to the joint venture brand, otherwise Volkswagen, Toyota, Honda, these brands, how can there be such high sales?
But today, in 2022, the times are a little different. Not only are our own brands more and more loved by the Chinese people, but our own high-end brands have gradually stood up. For example, in the 300,000-level segment, the price is not low, but there is such a high-end SUV of its own brand, "playing" the Volkswagen Tuang has no power to fight back. Yes, as you may have guessed, it is the ideal ONE from the new car-making family.
Comparing the sales of ideal ONE and Tuon in the past year, Tuon, which has a "VW" gold signboard, seems to have not had much advantage because of the blessing of the shield in the confrontation with the ideal ONE. Even in November, December and January of last year, the Ideal ONE sold more than 10,000 yuan every month, while Tuon showed relatively sluggish performance.
So the question is, in the case of brand and influence are not dominant, how does the ideal ONE win? There is no doubt that it must be that the comprehensive strength of the product is stronger, otherwise can we rely on the car logo and rely on influence to confront Tu Ang? For example, in the matter of space, the length and wheelbase of the ideal ONE have reached the same performance as Tuon, and its internal six-seat layout also considers more optimization of the third row riding experience.
As well as in terms of ride comfort, the ideal ONE in addition to giving NAPPA leather, its second row of seats is also equipped with electric adjustment / heating / massage function. So this is also why many dads and moms finally turned around and won the ideal ONE after watching the Tuon, XT6 and other similar models.
There is also intelligence, everyone knows that the current back wave players are "rolled" very strong in intelligent networking and intelligent driving assistance, and the ideal ONE as a hot-selling model will certainly not fall. But I think that rather than saying that the ideal ONE is a smart car, it is better to say that it is a smart cockpit, after all, we can watch movies/listen to music independently in the co-driver, and we can still control the voice assistant independently when sitting in the second row.
There is also intelligent driving assistance, in addition to the L2 level driving assistance, the ideal car full-stack self-developed NOA assisted driving was also arranged in the 2021 ideal ONE in the OTA 3.0 upgrade in December last year.
In addition, the ideal ONE is indeed very willing to pay attention to the comfort configuration. Like the upcoming summer driving, we open the seat ventilation, tired and then open a seat massage, driving and there is enough perfect intelligent driving to assist you, isn't it beautiful?
By the way, in terms of endurance, the ideal ONE as a range extender power also does not have any endurance anxiety. In pure electric mode, its maximum 188km NEDC endurance is enough to meet urban commuting; when it is necessary to go far away, its oil-powered characteristics ensure the convenience of its supplementary battery life, 6.5 seconds can break hundreds of performance, and it is also full of confidence. A very typical example is that in popular self-driving routes such as the Sichuan West Ring Road and the Sichuan-Tibet Highway, the figure of the ideal ONE is quite active during every holiday.
Written in the end: It can be seen that the ideal ONE, as the new "top stream" of the dad car, can beat the Volkswagen Tuang as the first line of the joint venture in the market performance, and the core reason is that I think the R & D team of the ideal ONE is more true for high-end home use. Indeed, there is no 100% perfect car in the market, but looking at the 300,000-level household SUV, the ideal ONE's better product comprehensive strength, although it is not 100% perfect, but at least most of the consumers who have a home need, vote satisfactorily. Otherwise, I think the ideal ONE will not have a long-term suppression of Tu Ang, and the monthly sales of the market performance of breaking 10,000 consecutively. #中大型冠军理想ONE #