In the era of new energy, whether the success of Guangqi Honda can continue depends on not only Volkswagen and Toyota, but also independent brands such as BYD and Xiaopeng.
Author: Three Divisions
Image: Official
On March 29, Guangqi Honda's new electric vehicle brand e:NP was officially released, and the Chinese name was "Extreme Turbulence". Officials said that based on the brand, at least one new electric car will be pushed every year by 2025 to accelerate the transformation of pure electricity.
The first model was also unveiled at the same time, that is, e:NP1, Chinese named "Polar 1", which is expected to be listed in the first half of this year. According to public information, the price of this car is expected to be between 180,000 and 210,000 yuan.
This is not the first pure electric model of Guangqi Honda, there have been pure electric Binzhi VE-1 before, the EA6 imported from Trumpchi, but the sales are average, this time from the Honda lineage e: N brand of the new car can be a hit?
Continuing Honda's painting style, the cruising range reached 510 kilometers
According to the previous declaration information of the Ministry of Industry and Information Technology, the body size of the GAC Honda Jipan 1 is 4388/1790/1560mm, and the wheelbase is 2610mm. In terms of power, it is equipped with a front-mounted permanent magnet synchronous motor, with a total of 134kW/150kW two configurations, using a 68.8kWh ternary lithium battery pack, and the cruising range reaches 510km.
In terms of appearance, it still continues the painting style of Guangqi Honda's fuel model, but there are changes in details, such as the closed front grille unique to electric vehicles, giving people the impression that "this is still a Honda car" and "this is not a fuel car". Although Guangqi Honda highlights a "pole" word in the brand concept, the overall style is still stable regardless of performance or design.
In terms of intelligence, Guangqi Honda has done a good job, based on the e:N OS full-stack intelligent control ecosystem, Ji pan 1 to achieve the evolution from passive intelligence to active intelligence. e: N OS combines the Honda SENSING safe driver assistance system, the Honda CONNECT 3.0 exclusive version of the pure electric vehicle, and the intelligent digital cockpit based on the over-the-top HMI system.
In addition, the Polar Pan 1 is also equipped with Honda's first-launched DMC driver state perception system, which further enriches the driving experience by recognizing user expressions and interacting with the driver with temperature.
There is heritage and innovation, the core selling point of the e:NP series
At the end of last year, Honda had announced a full electric vehicle transformation, which it plans to complete by 2040. Therefore, the launch of the Guangqi Honda e:NP series means that Honda has begun to make full efforts in China's new energy market, and at present, among the mainstream joint venture brands in China, only Volkswagen is serious about building trams.
First of all, based on the exclusive pure electric architecture e:N Architecture, the Polar Pan 1 integrates a three-in-one high-power drive motor, a large-capacity high-density battery, a high-rigidity pure electric vehicle exclusive frame and a chassis platform to ensure the continuation of Honda's excellent driving control genes.
Unlike Volkswagen's MEB platform, which covers all models, Honda's pure electric platform is more finely divided, with two architectures, e:N Architecture F and e:N Architecture W, the former developed for small and medium-sized EVs, and the latter mainly built for medium and large EVs.
Polar Pan 1 is based on the e:N Architecture F architecture, the car adopts front-drive FWD, the motor power density it is equipped with has reached the industry-leading level, and the control program of the motor integrates up to more than 20,000 scene algorithms, which is more than 40 times that of ordinary electric vehicles.
In addition, in order to allow guangqi Honda's old users to seamlessly transition to the electric era, the polar 1 was designed by a Chinese design team, and Honda also specially designed a simulated sound wave.
Therefore, it is foreseeable that the performance and handling level of the car will not disappoint Honda fans, and the car purchase logic of "one Japanese field, lifetime Honda" does not need to change in the era of pure electricity.
In the manufacturing process, Guangqi Honda has also created a new new energy exclusive factory for the e:NP series, which will be completed and put into operation in 2024, which will fully apply 5G technology, introduce a number of advanced intelligent equipment and systems, and flexibly manufacture products through "intelligent" automatic construction while assembly line operations to ensure the quality of products.
In terms of channels and services, Guangqi Honda adopts an online sales model, and offline stores will undertake functions such as product display, new car delivery, and after-sales service. After the purchase of the car, Guangqi Honda's APP will provide services such as pick-up and delivery of cars, door-to-door service vehicles, and use it as a platform to carry out community operations through content sections such as circles and co-creation of car owners, combined with the membership point system and the riders' association, to carry out customer co-creation.
In short, Guangqi Honda's e:NP pure electric series models have made full efforts in research and development, manufacturing, channels and services, ensuring both inheritance and innovation, continuing Honda's core advantages in the era of fuel vehicles, and allowing everyone to enjoy the industry-leading experience in the era of pure electricity.
Competing for China's new energy dividend, GUANGQI Honda started a business for the second time
China is the world's largest automobile market, but also the world's largest electric vehicle market, so Chinese consumers are also "the most knowledgeable consumers of electric vehicles".
According to the data, global electric vehicle sales reached 6.5 million in 2021, while the Chinese mainland market sold 3.2 million vehicles, accounting for nearly half of the world' total. At present, Tesla has achieved unprecedented success after being domestically produced in China, and Volkswagen's pure electric models have gradually tasted the sweetness and continued to exert efforts. And Honda is now working, and the time is just right.
For Guangqi Honda, with a user base of about 9 million and a reputation advantage accumulated over the past 24 years, it is indeed very confident. However, in the fuel era, the advantages of joint venture vehicles to independent brands are huge, and in the era of pure electricity, it is different, whether Guangqi Honda can continue to succeed, first of all, not only Volkswagen and Toyota, but also BYD, Xiaopeng and other independent brands.
At present, in China, electric vehicles have just started to enter the family, 200,000 yuan is a key point, Whether guangqi Honda Jipan 1 can be a hit, it is waiting for the performance of the new car after the listing.