In the past few years, new players have emerged in the pure electricity market, from Volkswagen ID.4 to ID.6 to ID.3, the Volkswagen ID family has represented the newly entered joint venture brand. Since September last year, it has achieved sales of more than 10,000 for three consecutive months. Based on the brand tone of young trends, the Volkswagen ID family is favored by a young audience.
A few days ago, the SAIC Volkswagen ID family announced that its ID series products have ushered in the 2022 mid-term redesign version of the model. Judging from the price of the officially announced models, compared with the 2021 models, the 2022 models have a slight increase in pricing.
Among them, the official guidance price of the 2022 Volkswagen ID.3 is 16.5288-179288 million yuan, the official guidance price of the Volkswagen ID.4 X is 20.5288-278288 million yuan, and the Volkswagen ID.6 X is priced at 24.5288-33.5888 million yuan. Compared with the 2021 models, the pricing of the three models has increased by 5400 yuan.
Volkswagen ID.3 is the dominant young consumer market in the category of A-class cars, in addition to the transportation advantages under the definition of pure electricity, its design aesthetics and space standards reflect the excellent level of A-class cars. And, of course, its intelligence...
The 2022 Volkswagen ID.3 has launched two models, the Pure Edition and the Extreme Wisdom Edition. In the configuration function of the Jizhi edition model, it provides a smart parking system worth 1800 yuan and a HUD head-up indicator worth 5000 yuan. For most friends who have just obtained a driver's license, it is natural to deal with the daily problems of side orientation and right angle storage.
The 2022 Volkswagen ID.3 upgrades the smart connected system 4.0 function in terms of intelligent interconnection system. For the actual car environment, users can remotely check the battery life, control the vehicle, and plan the vehicle charging trip in advance to avoid the so-called "battery life anxiety".
In other configurations, intelligent driving assistance functions such as active braking, driving fatigue reminder, full-speed intelligent adaptation cruise, and automatic parking have been standard. In the face of the choice of consumption of models at the same price, the configuration level of volkswagen ID.3 can be said to be full of sincerity.
Perhaps in the eyes of many young friends, the familiar names of Honda Civic and Volkswagen Golf are the "first choice" for young people to travel. But in addition to the turmoil of rising oil prices, isn't the "zero fuel consumption" of Volkswagen ID.3 a true fragrance?
From the appearance point of view, the value of the Volkswagen ID family has increased slightly, but from the perspective of ID.4 X, in addition to the increase in value, the upgrade and modification in many places have also allowed the pricing increase to be worth the ticket price.
The highlight of the redesign of the 2022 Volkswagen ID.4 X also comes from the intelligent application configuration, ID.4 X has added many new driving assistance functions such as intelligent parking assistance, door opening warning, pre-collision safety system, emergency assistance and so on. And the whole series is equipped with Volkswagen's own IQ.Drive L2 level driving assistance function as standard. It is said that you get what you pay for, and from the richness of configuration updates, the pricing increase of ID.4 X is not unreasonable.
Secondly, comfort features such as HARMAN Caton audio, 10 speaker speakers, and openable panoramic sunroofs are also delegated to more versions of models as options to meet the user's more diverse choices for configuration function comfort. In addition, the steering wheel is completely wrapped in leather and equipped with heating function.
In fact, in the consumption range of 200,000-300,000, consumer audiences do not have many choices for a pure electric SUV. The emergence of volkswagen ID.4 X has given consumer audiences the choice of consumption for an intelligent SUV. Of course, in addition to the richness of intelligent applications, the endurance calibration of 402-607km, the driving texture that meets the young audience, and the standard compact space standard for home use make the Volkswagen ID.4 X have enough strength to compete in the same price of fuel.
In the medium and large SUV market under the 350,000 level, many new energy models have emerged in recent years for domestic brands. For example, the ideal ONE and the Lynk & Co 09 PHEV. However, in the joint venture sector is still the world of fuel models, which also makes the Volkswagen brand's ID.6 X and ID.6 Cross become the pioneers in the choice of pure electricity consumption at this price point.
Like the ID.3 and ID.4 X, the Volkswagen ID.6 X, a member of the ID family, also ushered in a mid-term redesign. Id.6 X is also targeted at intelligent applications in terms of functional upgrades. ID.6 X Pure Long Endurance Edition and Jizhi Long Endurance Edition have added 360° panoramic images, ID.6 X Smart Long Endurance and above models are newly equipped with door opening warning system, and Smart Long Endurance and above models have added intelligent parking assistance systems.
In addition, all models are equipped with intelligent vehicle connection system 4.0 upgrade version and IQ. Drive Intelligent Driver Assistance System. Among them, the driver assistance system includes ACC adaptive cruise, lane keeping, forward safety assistance, traffic congestion assistance system and other functions.
Benchmarking fuel competitors such as Buick Encore Banner and Chevrolet Trailblazer of the joint venture brand in the same price range, it is very appropriate to summarize the intelligent configuration of volkswagen ID.6 X in one sentence, "others have me, others do not have me" is very appropriate.
In the early days to comply with the needs of multi-passenger market, medium and large SUVs once became the "market cake" that car manufacturers wanted to occupy. In the context of the economically applicable market, many medium and large SUVs give light mixed consumption options. The Volkswagen ID.6 X gave a purely electrical answer.
Perhaps at the moment, there may be many friends who want to say that pure electricity is still not "completely" able to replace the internal combustion engine. Under the home standard of around 300,000 for a medium and large SUV, the ID.6 X has become one of the few pure electric models of choice. And this is also a point where ID.6 X shows a competitive advantage. For young families who respond to the three-child policy or who already have two children, ID.6 X will be the recommended choice for professors in the same price range.
Under the trend of electrification transformation, Volkswagen, as a veteran joint venture brand, took the lead in setting off the "consumer trend of electric trend" in the joint venture sector with the electrification products of the ID family series. In less than a year, its Volkswagen ID home model products have covered the mainstream consumer price range of electric vehicles in the price point market.
In the scope of market competition, the Volkswagen ID family is actually more fuel competitors for the same positioning models. However, the Volkswagen ID family can cater to the consumer trend of electrification, giving consumer audiences more diversified choices for pure electric models.