Introduction: What is a "street car"? According to my understanding, first of all, it is a positive word, indicating that a certain car sells well and can be seen everywhere on the street. For example, models such as Volkswagen Langyi, Nissan Xuanyi, and Honda CR-V are representatives of street cars. Of course, these are traditional fuel vehicles, and to say that the street car in the pure electric car, Tesla Model 3 is not circumvented, I think it can be ranked first, as for the second? I want to vote for the Xiaopeng P7.
Why is the Xiaopeng P7 called a street car?
Because in my opinion, at least on the streets of Chengdu, the probability of encountering Xiaopeng P7 is really high. Maybe this is a bit too subjective, let's look at Xiaopeng Automobile's "annual report" last year. From official sources, Xiaopeng Automobile achieved deliveries of 98,155 units last year, of which Xiaopeng P7 exceeded 60,000 units, accounting for 61.7%. From this data, it can be seen that the Xiaopeng P7 does sell well.
Of course, this only represents last year's achievements, and this year, the situation facing the entire electric vehicle industry is not optimistic. For example, the continuation of chip shortages, and for example, new energy vehicles may face policy decline (cancellation of subsidies and payment of purchase taxes). At present, the first round of turmoil has arrived, affected by the sharp increase in the price of raw materials (such as batteries), and almost all pure electric vehicles on the market now have more or less price increases. Just today, I went to visit the Xiaopeng Automobile direct store in Chengdu to see how the whole increase of Xiaopeng P7 is? Including a series of issues such as car purchase policies.
Tandian: How much has the price risen?
I first went to a large shopping mall in the South 1st Ring Road, which has the experience center of Xiaopeng Motors. To tell the truth, the car experience center to the mall, is not a new thing now, and this precedent, it is the new energy vehicle to open up, Xiaopeng Automobile is one of them. In fact, on this point, I think new energy vehicle companies have chosen the right way. Because according to the traditional model, to see the car and buy a car, you have to go to the 4S store, and the 4S store will generally be concentrated in a certain area, and most of them will be outside the city.
If you are dragging a family of old and young people to see the car, it seems a bit exciting. And visiting a shopping mall, you can not only eat food, buy "things", but also see the car. Whether it's the other half or the kid, I think, the mood is different (compared to going specifically to the 4S store).
As a result, the store of this mall is being renovated, and they put the temporary exhibition hall in a certain area of the mall, and there are two cars on the scene, Xiaopeng P7 and Xiaopeng P5. At the same time, there are 4 or 5 sales staff on site. It may not be weekend time, and there are not too many people coming to see the car.
In order to better understand some objective situations, I chatted with them as an intended car buyer. And the beginning of the topic, straight to the theme: price increases. Sales also answered simply, at present, xiaopeng P7 series has a price increase of more than 10,000 to 20,000. In addition to high-end models, most of the models with high volume have price increases between 10,000 and 15,000.
Tandian: What model volume?
So what is the volume of models? Judging from the distribution of models of the Xiaopeng P7, it is divided into two versions: 267 horsepower and 430 horsepower. Combined with the price, naturally most people will choose the 267 horsepower version, and among them, according to the battery type and capacity, the 267 horsepower version of the model is divided into 480km, 586km, 670km, 706km pure electric endurance version. In more detail, there are N, E, N+ and other versions. For example, only the E version of the model is equipped with NGP function, that is, intelligent navigation assisted driving. In certain sections of the road, vehicles can be closer to driverless. The version with +, on the other hand, will be more sporty, such as a larger hub size.
For example, the 480N model with higher cost performance is now the official guidance price of 252,900, which is almost 10,000 or 3 compared with before. At the same time, we also learned at the scene that Xiaopeng Automobile currently has an optional gift package, which is worth 18,000 yuan, including Nappa leather seats and Danna audio with 18 speakers. It is worth mentioning that the official subsidy is 10,000 yuan, that is, consumers only need 8,000 yuan to get this package.
Since the scene was a temporary exhibition area, there was less of a storefront feeling, so I went to the Xiaopeng Automobile Chengdu flagship store in Taikoo Li. From the scene point of view, there are not many intended customers who look at the car. When I walked into the store, the sales also took the initiative to greet me. As for the topic, let's start with the price increase.
What about collective price increases, what about sales?
It seems that the matter of price increases is not a matter in the eyes of sales. In his words, now the entire electric vehicle industry is rising, for consumers, the future is likely to increase the cost of car purchase again, such as the preferential treatment of free purchase tax once canceled, which means that more than 200,000 cars, the purchase tax is more than 20,000, plus the cancellation of subsidies, that is, the increase we are seeing now is 10,000, 20,000, possibly to next year, is more. And now you are considering whether to buy because of the price increase? It is better to consider the current price, which may be a low point in the future.
In the process of communicating with the sales of this store, I also got an important message. If you book the Xiaopeng P7 now, depending on the model, the pick-up time may be 2 or 3 weeks, or it may be 3 months. In addition, individual models have not accepted orders now, because there were too many orders squeezed before, and now manufacturers are busy "digesting" previous orders.
Ah Chuan commented on the car
After this visit, there are two points worth pondering. First, now that electric vehicles are generally rising in price (there may be some that have not risen), how much impact will this round of turmoil have on pure electric vehicles? From the look and words of the salesmanship, I saw the clues. First of all, everyone is raising prices, which is unavoidable. For those who want to buy an electric car, they may not buy it because of the price increase. Those who are themselves hesitant may be affected, including taking a wait-and-see attitude. Such a situation may lead to a decline in overall sales.
Why is it possible? That has to start from the second point, from the perspective of the big situation, the current price increase in electric vehicles we see may only be a small head. Compared with the price changes brought about by the gradual decline of the policy, I think that the real "thunder" is still behind. If this is the case, then for the real intended buyers of new energy vehicles, is it the right time to buy a car? From this point of view, perhaps this year's new energy vehicle market can usher in a small climax.