If you mention the Asian Dragon, I believe you will think of the Toyota Crown. Indeed, the former crown can be comparable to the existence of audi A6L, but in the end the crown or withdrew from the domestic market, and as the successor of the crown - the Asian dragon has attracted much attention since its debut, after all, many Japanese fans still put most of their emotions on the Asian dragon, from the product point of view, the Asian dragon is indeed very "able to fight".
As we all know, when Toyota announced the official suspension of production in the North American market, the Asian Dragon has completely become a "domestic special model", and such a move will also mean that the future Asian Dragon will add more localized elements and be more in line with the tastes of domestic consumers. To be fair, as a mid-size sedan launched in 2019, it has not been updated for three years, and in order not to cause consumers to have aesthetic fatigue, FAW Toyota announced that the new Asian Dragon will be officially released on March 30.
Be the "exclusive" of the Chinese market!
Based on toyota TNAG architecture to build the Asian Dragon comprehensive performance is still quite outstanding, and in the 2.0L model on the guidance price is less than 200,000 yuan, it can be said that its cost performance in Toyota product strength is very high, thanks to excellent product strength and people-friendly prices, in the year of its listing a total of 62329 vehicles sold, of which November, December for two consecutive months sales exceeded 9,000 vehicles.
However, from the perspective of the market situation behind, the overall performance of the Asian Dragon can only be said to be "decent", according to the data, the Asian Dragon sold 78116 new cars last year, with an average monthly sales of only more than 6,000 units. Although the Asian Dragon is not a blockbuster model, but in general, it has gained a foothold in the B-segment car market, and since the Camry was remodeled last year, the Asian Dragon is also about to usher in a new model.
As can be seen from the new car, the new Asian Dragon positioned in the mid-size car is still as atmospheric as ever, the new model has been fine-tuned for its intake grille, and the internal details of the headlight group have also been optimized, which has generally improved a lot of layering, and the new front face looks younger than the current model. At the same time, the headlights of the new model have been adjusted, and the headlights are narrow and sharp, but unfortunately, there is no overseas version of the fishbone shaped headlights that many people expect.
FAW Toyota Asia Dragon is currently the domestic TNGA architecture flagship sedan, atmosphere, high-end, luxury are the label of the Asian Dragon, it is worth mentioning that in the original 4975mm body length, the new model has been added to 4990mm, the space performance is more excellent, the aura is more sufficient.
In addition to the changes in appearance, there are also many changes in the interior of the Asian Dragon. It can be seen that the new Asian Dragon added a new 12.3-inch full LCD multi-function information display, which can provide more abundant vehicle, navigation, safety and other information, while adjusting the size of the central control screen, upgrading from the original 9 inches to 10.1 inches, the physical buttons on both sides of the screen and the knob adjustment are also canceled, then the use of touch mode, coupled with the new car also added a full LCD instrument, further enhancing the scientific and technological attributes and texture of the whole vehicle.
In addition, the whole series of models is also equipped with a new generation of Toyota Safety Sense safety system as standard, as well as the standard Toyota Connect Toyota Zhixing interconnection system, the driver assistance system is also equipped with PVM panoramic monitoring system, BSM parallel line blind spot monitoring system, RCTA reversing side rear blind spot warning system, these intelligent configurations make high safety and high intelligence comprehensively combined.
Although the new Asian Dragon has only made small changes to the front face and the technology configuration has been strengthened, as a model with strong product power itself, the Asian Dragon has long been loved by many Chinese people, and this upgrade and transformation, I believe that the Asian Dragon has once again been favored by domestic consumers.
Which configuration is better?
All along, under the banner of "leapfrogging", Asia Dragon is a "fragrant food" in the mid-size car market. After the mid-term redesign, the appearance and interior of the Asian Dragon have been updated and changed, which is indeed more attractive to young consumers, and the upgrade of the configuration has a stronger product force, so which model of the new Asian Dragon with a price range of 199,800 yuan to 279,800 yuan is the most worthy of attention?
First of all, we can see that the new Asian Dragon has launched a total of 9 versions of the choice, which is divided into 2.0L, 2.5L and 2.5L dual engine version, as the entry-level version (2.0L aggressive version), in the configuration of LED headlights, TSS2.5 system, the whole car 10 airbags, ABS anti-lock, brake assist, traction control, body stability system, lane departure and retention, active braking, adaptive cruise, uphill assist and other configurations, basically can meet the needs of daily vehicles, If you pursue the value for money friends can pay attention.
The 2.0L deluxe version is in the 2.0L aggressive version to do some configuration upgrades, larger size of the central control screen to join, more luxurious interior decoration, reversing image and intelligent voice interaction These can be found on this version. The 2.0XLE Premium Edition has made more detailed upgrades for the configuration and interior, such as aluminum alloy welcome pedals, exterior mirrors and floor lights, touch-type temperature control panels, panoramic images and other configurations, if you like these full of rituals, this version can be considered.
Compared with the 2.0L model, the 2.5L series model has a more dynamic appearance, while the 2.5L also has a paddle shifter can also provide a better sports experience, if the pursuit of cost performance and sports friends, 2.5L aggressive version can also pay attention to it. Under the basis of the Enterprising Edition, the Deluxe Edition has added a double-colored sports seat, while a large number of leather materials and large-sized central control screens are used, which is more luxurious.
The 2.5L Touring premium version of the model is the top model of the 2.5L displacement, for the pursuit of sports and luxury configuration of consumers can pay attention to it, but the price (guide price) will be 244,800 yuan, but the wisdom of the opinion, 2.5L Touring premium version to your configuration is still very rich, such as 12.3-inch instruments, touch-type temperature control panels, automatic anti-glare interior mirrors, seat heating is still very practical.
Similarly, the new Asian Dragon still has a dual engine version, with both power and fuel economy being balanced. 2.5L dual-engine deluxe version has a head-up display, intelligent voice interaction, and 2.5L XLE dual-engine premium version model has a larger central control screen and some W-shaped design rims, and as a dual-engine flagship version of the top model 2.5L Limited, the new rear windshield sunblind, raindrop induction wiper, consumers with a good budget may wish to consider.
In general, with the upgrading of the consumer market, this time FAW Toyota brought the appearance, interior, configuration of the Asian Dragon, as a flagship model, the upgraded strength of the new Asian Dragon in all aspects will obviously be more balanced, more comprehensive, I believe that after the upgrade of the new Asian Dragon will be able to obtain more outstanding market performance.
summary
With the listing of Lincoln Z and Mondeo, it can be seen that 2022 will be a full-fledged mid-level sedan. In the face of these opponents, what are the chances of the new Asian Dragon? As for whether its sales can be improved as much as the product strength? How will the Asian Dragon perform in the market? We'll see.