50 years ago, he was the pioneer of the luxury large all-terrain SUV segment; 50 years later, he is a legend in the global luxury car market that combines luxury experience and superior performance. Half a century of glory has created Land Rover's dominance in the global luxury SUV market, and now, through a new generation, Range Rover wants to reshape the new benchmark in the field of luxury SUVs.
At the 2021 Los Angeles Auto Show, Jaguar Land Rover unveiled a new generation of Range Rover and officially brought the new car to the Chinese market in early 2022. On 25 March, the new generation of Range Rover Premier Collection kicked off in China, showcasing the fusion of luxury and simplicity, the collision of art and technology, to Chinese users.
Image source: Land Rover China
Minimalist, highlighting the unique charm of modern luxury
Since the release of the first generation of models in 1970, 50 years and 5 generations of cars, Range Rover has brought about five subversions of car design concepts. This time, the new generation of Range Rover integrates the concept of minimalism into the design of the classic body, keeping up with the trend of the times and the aesthetic preferences of current consumers, showing a unique futuristic appearance charm.
The new generation of Range Rover is a new car built under land Rover's "reinventing the future" strategic concept, inheriting classics and interpreting modern luxury is the ultimate pursuit of the new generation of Range Rover in terms of styling. The new car is designed, developed and manufactured in the UK, with a minimalist British look everywhere.
The forward grille is the classic U-shaped design of the Range Rover family, but a completely new design has been made for the interior of the grille, and the thicker chrome plating on both sides of the grille further enhances the aura of the whole vehicle and creates a stronger luxurious atmosphere. L-shaped + rectangular daytime running lights with lens headlights, simple light group shape, presents the overall sense of power of the new generation of Range Rover.
The body side also abandons the complicated details pursued on other luxury SUV products, a waist line that runs through the headlights and taillights, perfectly dividing the upper and lower layers of the body side, and combined with the A-pillar, B-pillar, C-pillar and D-pillar with black painting treatment, it brings an elegant and atmospheric suspended roof design. Details such as exterior mirrors and hidden door handles designed in black paint not only continue the simple design concept of the whole vehicle, but also fully cater to the preferences of young consumers nowadays.
Through the straight line design, it not only outlines the layering of the rear of the new generation range Rover, but also enhances the horizontal visual effect. The hidden exhaust layout inherited by the family also incorporates the design of the vehicle under the concept of minimalism. As Jaguar Land Rover Chief Creative Officer Jeremy Hoon puts it: "Our design is not replicable, it is both a very pure classic Range Rover and a new generation of Range Rover. ”
Inside the car, The Minimalist Aesthetic and Luxurious Texture of England are just right. Through a large number of wood and chrome decorations, the impact of the new generation of Range Rover vehicles is a very impactful sense of luxury. The 13.7-inch full LCD dashboard is equipped with a 13.1-inch central control screen, coupled with the display at the center armrest in the rear row, which increases the sense of luxury inside the cockpit and directly fills the technical atmosphere.
At the same time, the new generation of Range Rover is also equipped with a new interior material that is more avant-garde and ecologically responsible. The innovative leather alternative made in collaboration with Kvadrat, a high-end European textile manufacturer combined with Ultrafabrics imitation leather, not only achieves better weight reduction, but also emits only a quarter of the carbon footprint of traditional leather. It has to be said that on the basis of inheriting the classics, through design innovation, the new generation of Range Rover has built a bridge connecting with the future.
Because of concentration, it is stronger
One of the most important reasons why Land Rover has become the most classic car brand in the industry is its focus, and since its establishment 74 years ago, Land Rover has only done one thing, that is, to focus on creating SUVs with excellent performance, and Range Rover is the epitome of this concentration.
In 1948, land rover, an SUV brand from the United Kingdom, officially made its debut, and since its birth, the brand has been adhering to the brand spirit of "Above & Beyond Heart to No Boundaries", and is committed to creating all-terrain products that calmly cope with various road conditions. It is also thanks to this focus and persistence that Land Rover has grown into the world's most appealing luxury all-terrain SUV brand.
As the first Land Rover model to use the "Range Rover" name, the first range Rover was born in 1970, pioneering and leading the luxury large all-terrain SUV market towards scale. In 1994, the second generation of range rover turned out to be a world, while inheriting the powerful off-road performance of the first generation of models, the second generation of range Rover has also been fully upgraded in terms of luxury, and has brought many pioneering ideas since the design of the model, such as iconic model silhouettes, suspended roofs and other elements, which can continue to this day.
In 2001, the range Rover model, which has developed into the third generation, continues to evolve, becoming the first Land Rover vehicle to adopt a single-hull bearing body, and in order to highlight the sense of luxury, the third generation of range Rover has also introduced many luxury yacht elements in the design. The fourth-generation Range Rover in 2012 became even more powerful, with a lightweight aluminium body and a long wheelbase version. In addition, the fourth-generation Range Rover is equipped with a new version of the Land Rover Terrain Response system, which can easily cope with all kinds of complex terrain.
Now the fifth generation of Range Rover is also coming, in addition to the comprehensive upgrade of the internal and external design, the new generation of Range Rover is also equipped with a highly interconnected technology configuration, becoming a flagship car with a comprehensive upgrade. Land Rover has filed up to 125 patents in the development and design of the new Generation Range Rover, covering everything from groundbreaking chassis technology to advanced powertrains. For example, the air purification system equipped with the new car adopts dual nanoeTM X technology, which can effectively remove odors, bacteria and allergens, and ensure the respiratory safety of all passengers at all times.
As a new crystallization of Jaguar Land Rover's engineering technology, the new generation range Rover also applies Land Rover's new generation of all-terrain technology - ATRS, ensuring the excellent off-road performance of the new car while bringing more luxurious driving quality. In order to ensure that the vehicle can have outstanding dynamic performance on any terrain, Land Rover engineers have combined more than 70 years of all-terrain experience and cutting-edge technology of the Land Rover brand to develop ATRS technology that can cope with a variety of terrains around the world and has highly intelligent attributes, fully ensuring that the new generation of Range Rover is still a pure Range Rover. That's exactly what Land Rover built this new car: to meet the travel needs of car owners in any condition.
"For the past 50 years, Range Rover has been a leader in the automotive industry, the founder of the luxury SUV segment, and synonymous with the exciting luxury, innovation." Li Dalong, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization, made a good annotation for the half-century history of Range Rover. In the past 50 years, Range Rover has been standing at the top of the industry, and the arrival of a new generation of Range Rover has opened a new chapter in the next 50 years of the Range Rover family. Reshaping the next peak on top of the peak is the goal and mission of the new Range Rover, and then we can wait and see the innovative interpretation of the "new modern luxury" of the new generation of Range Rover.