Today's good drama | digital Yue opera, the "cloud drama list" in April came, and continued to watch the good drama at home

Since mid-March, Shanghai Yue Theatre has been actively involved in the ranks of "Art Rising Forward", and in just two weeks, it has launched 8 online live broadcasts, 7 classic performances on demand a week, and millions of people have watched various performances and plays in Shangyue online.

At the same time, it also co-planned with Shanghai Radio Station, joined hands with the National Professional Yue Opera Troupe and the National Opera Broadcasting Alliance to launch a global Yue Opera Fan Network Competition during the epidemic.

In the process of performance creation, dissemination and promotion, Shanghai Yue Opera actively focuses on the development prospects of promoting the deep integration of digital technology and economic and social integration, and combines the application of Yue opera art with new media technology, so as to lead the art form of Yue opera to approach the public more efficiently and conveniently, so that Yue opera can "fly into the homes of ordinary people".

Today, the reporter learned from the Shanghai Yue Theater that the "cloud opera list" in April has also been scheduled, and yue fans can continue to enjoy wonderful plays at home

Shanghai Yue Theatre has cooperated with BesTV to create live/on-demand and Yue opera 24 solar terms series of public welfare promotional films

Shanghai Yue Opera and BesTV BesTV joined hands in September last year to create an online large-screen product with Yue opera as the core content - China Yue Opera, and since its inception, it has continuously moved towards in-depth cooperation and continued to exert efforts. In today's rapid development of new media, Yue opera and new media platforms collide with new sparks, its inheritance and development with the help of Internet technology burst out of new vitality, users can stay at home, you can enjoy the feast of Yue opera on the TV side.

On March 21, the 4K HD Yue opera movie "Double Flying Wings" produced by Shangyue was broadcast live to multi-provincial TV large-screen users across the country through the BesTV Cloud Performing Arts Platform, and the live broadcast of the drama alone for more than 3 hours a night attracted more than 50w viewers; from March 28 to April 3, Shanghai Yue Theatre, together with BesTV and Colorful Drama Channel, jointly launched the "Cloud Appreciation Yue" public welfare Yue Opera Week, with a total of more than 210,000 viewers of 7 classic performances a week; On April 5, Yue opera "Dream of the Red Chamber" was broadcast on Blockbuster TV/ Mobile clients, Oriental Cable Digital TV, and BesTV IPTV/OTT platforms have also been broadcast simultaneously. Shangyue is also the first xiqu theater troupe to cooperate with the digital media OTT platform to broadcast live to large-screen users in many provinces across the country on its own APP.

Shanghai Yue Theatre also joined hands with BesTV to create a series of public welfare promotional films of Yue Opera 24 Solar Terms, with the story of the 24 solar terms as the main line, and the actors of Shanghai Yue Theatre led the audience to understand traditional Chinese culture through the singing form of Yue Bai, and broadcast simultaneously through BESTV's various platforms IPTV OTT Mobile TV. Shanghai Yue Opera makes full use of the integration of new media and Yue opera as the main purpose, and relies on various forms of integration such as technical means and promotion platforms to achieve a significant improvement in the influence of yue opera art brand and promote sustainable development. Shangyue earnestly responds to the theme activity of "Art Rising Forward, Art Rising and Defending Shanghai" and creates "Art Rising Forward , Cloud Appreciation"

On March 21, under the leadership of Shanghai Xiqu Art Center, Shanghai Yue Theatre actively responded to the "Art" and "Shanghai" Cloud Appreciation Opera Live Broadcast, and promoted excerpts from the original work "Mountains and Seas" as a work promotion. Yue opera "Mountains and Seas" is Shanghai's "Centenary of the Founding of the Party" and "Comprehensive Well-off" theme, the first batch of key literary and artistic creation projects, the excerpts focus on the Miao customs, traditional Yue opera singing style, and its fusion orchestral arrangement, musical choreography, real scene lighting and other cross-genre performance elements, deeply loved by the audience friends who stayed at home due to the epidemic.

In order to effectively respond to the overall guidance of the Propaganda Department of the Municipal Party Committee to guide the cultural and artistic units in the city to increase the online supply of cultural and artistic content of "Art Up and Forward", Shanghai Yue Theatre created a series of live broadcast activities of "Art Up Forward , Cloud Appreciation of Yue" and on April 4 and 5, on the official Douyin platform of Shanghai Yue Theatre, two Yue opera anti-epidemic dramas with the theme of "Concentrating on Fighting the Epidemic and Spreading Positive Energy" were broadcast to the audience on the official Douyin platform of Shanghai Yue Theatre, "Warm Spring", "A Strike of White Clothes", and four original Yue opera micro-films "From Ancient Heroes to Teenagers", "Fishing Light Song" and "Her!". "New Life" was the 64th and 65th live broadcast of the official Douyin live broadcast of Shanghai Yue Theatre respectively, and the number of online viewers of the two performances exceeded 10,000.

Reviewing the 2021-2022 Yue Opera "Dream of the Red Chamber" residency of Shanghai Yue Opera Theatre, Shanghai Yue Theatre provided diversified and grounded live broadcast modes such as revealing the backstage of the theater, the appearance of famous Yue opera artists, and the performance makeup record through the Douyin live broadcast platform, which fully satisfies the audience's curiosity, also breaks the traditional one-way communication mode, attracts a large number of young audience groups, and realizes a virtuous cycle of online live broadcast "feeding" physical performances.

Shanghai Yue Theatre's official live broadcast is based on the current Internet background of a new type of performance mode, to provide the audience with an online viewing platform, "cloud" live broadcast has become an important part of the Shanghai Yue Theatre to move commercial performances to the online platform normalization of performances, truly to break the time and time constraints, the audience online can experience the artistic charm of the performance works.

Shanghai Yue Theatre makes full use of the Internet and mobile terminals to carry out audiovisual performances, and attracts many audiences with its advantages of rich content, diverse forms and strong interactivity. The above are all attempts and breakthroughs of Shangyue to cooperate with professional media in depth by relying on the live broadcast of the original self-media platform, and on this basis to develop a long-term and lasting digital platform with communication power.

Shangyue and Shanghai Radio planned and launched the "Art Moves Forward, Singing better and Better - Global Yue Opera Fan Online Competition"

At the same time that the live broadcast of online opera did not stop, on April 2, the "Art Forward, Singing Better and Better - Global Yue Opera Fan Network Competition" jointly sponsored by the Oriental Broadcasting Center of Shanghai Radio and Television Station and Shanghai Yue Theatre officially opened registration. Within 24 hours after the news was launched, Fujian Fanghuayue Theater, Nanjing Yue Opera Troupe and other cooperative units released information through their respective official micro-media to synchronously promote the competition process.

The 14 local radio stations of the National Opera Broadcasting Alliance have also launched propaganda. Just 25 hours after the competition was launched, it received enthusiastic applications from Yue opera fans from Shanghai, Zhejiang, Jiangsu, Anhui, Shandong, Guangdong, Chongqing, Yunnan, Jilin, Taiwan, Canada and other parts of the world. Participants include children, university students, civil servants, company employees, teachers, civil society actors, retirees and other industries, including many outstanding performers. It can be seen that at the beginning of the release of the registration post, it successfully attracted the attention of Yue opera lovers, and the fans of the opera rushed to sign up enthusiastically and competed for the "strong" of Yue opera.

In the future, Shanghai Yue Theatre will continue to enrich its communication direction for the stage art forms interpreted on the spot, and combine the rapid development of new media technology under the Internet + vision, integrate online and offline joint forms, explore more innovative development models, launch the traditional opera art online cloud exhibition brand, and help the publicity and promotion practice of the performing arts industry, and provide more possible development directions.