Inner rolls are really everywhere.
In the automotive circle, the price difference between the top models of the two Chinese brand compact sports cars is 100 yuan; except for these 100 pieces, there is basically no difference in body size, suspension form and mainstream configuration.
When brands, products and technologies cannot form a differentiation, "inner volume" is inevitable. China's auto market has developed rapidly for 20 years, and it is natural to enter the "inner volume". But recently, the "inner roll" of the automotive circle seems to be "infiltrating" into the motorcycle circle.
A few days ago, Zongshen Sai kelong's imitation racing model RC401 announced a price of 28,800 yuan, a 401cc twin-cylinder engine, with a maximum power of 33kw (45 horses), a maximum torque of 37N.m, a standard sliding clutch, a dual-channel Bosch ABS, a lightweight design with a curb weight of 178 kg, and a maximum speed of 170 km/h. This price, this configuration, is simply a benchmark for the price.
But just yesterday, Chunfeng 450SR released the pre-sale price, 450cc twin-cylinder engine, the maximum maximum power of 37kW (50 horses), the maximum torque of 39N·m, the same lightweight design curb weight of 168 kg, 100 km acceleration of 4 seconds, extreme speed of 190 km / h, pre-sale price of 31980 yuan.
The official also made a set of posters of "horsepower plus 5 horses". Obviously, "plus 5 more horses" is relative to the Secoron RC401.
The horsepower is larger, the weight is lighter, the speed is higher, and the price is only 3180 yuan higher, which is completely "worth it" for the imitation racing user whose speed is "competitive".
Wave after wave of unevenness rises again. Less than 9 hours after the spring wind 450SR was released in the pre-sale, QJMOTOR released the poster of the upcoming "race 550" - an invitation to the 3-second club - which was again a 4-second "hand" for the spring wind 450SR. Race 550, twin-cylinder 550cc engine, maximum power 42 kW, maximum torque 54 N·m.
In addition, the approximate price of 3X999 is also given? And the note says that X guessed smaller. At this point, a big battle between Qianjiang and Chunfeng has begun.
Whether it is the low-price entry of the Sycolong RC401, or the "mutual intimidation" of the Spring Wind 450SR and the Sai 550 poster 4-second club and the 3-second club, it is really emotional - is the "inner volume drama" of fighting horsepower, speeding up, bucket configuration, and pulling price really interesting?
To tell the truth, competition is good, there is competition to have the motivation to innovate, and only then can there be a sense of crisis. But this apparently purposeful and targeted competition is not "benign."
In response to this matter, the motorcycle industry veteran rhino teacher also wrote that from RC401 to Chunfeng 450SR, and then to QJMOTOR's race 550, outside the hustle and bustle, I think it is a kind of sadness - data + price is all the domestic sports cars - look at Kawasaki Ninja 400, look at Yamaha R3, look at KTM RC390, 50,000 yuan price band, the three cars have their own advantages, each has its own characteristics, each has its own audience, you have your fans, I have my fans, This is the healthy motorcycle market environment. The implication is that Chinese brand motorcycles blindly spell data and price, which is not a good phenomenon.
Compared with the motorcycle brand that is caught in the impetuousness, Haojue is one of the more determined and always sober. What Haojue follows is precisely not the path of "competition and fierceness", but is more willing to calm down and study the market and user needs.
For example, last year's Chongqing Motorcycle Expo unveiled TR300 and UHR150 have all been listed, and the current market performance is "a car is difficult to find". What do you mean by the TR300 cruiser? Not at all, still a side-by-side twin engine on the DR300.
The reason why the TR300 is difficult to find is mainly because Haojue smells the potential huge demand of the cruise car market. The same is true of UHR150. Looking at the entire 150cc pedal market, there are very few models available to consumers with the exception of the Honda PCX160 and Yamaha NMAX.
Of course, consumers are sought after by models such as TR300 and UHR150, and the most important reason is the "quality reputation" accumulated by the Haojue brand over the years - the paint water is very good, easy to ride and easy to get started, and the quality is stable. It is also reasonable that Haojue has sold the first consecutive sales for so many years.
Whether it is a car or a motorcycle, every enterprise has the best "point", as long as you adhere to and constantly amplify this "point", then there will eventually be consumers who care about this "point" to follow you and become your loyal fans.
In fact, Chinese brand cars and motorcycles have made great progress in technology, and even breakthrough innovations, it is good that you catch up with me, but don't fall into the quagmire of "friends do what I do". If so, instead of the brand being able to do it, it will fall into a "joke" of the East Shi Gong.
Note: Images are from the Web