On the track of new energy, in recent years, the new forces can be said to be fighting fiercely, stealing away a lot of heat. 2021 is the first year of the transformation of major traditional car companies, step forward from scratch, SAIC Volkswagen, launched its own ID. pure electric family. Good food is never afraid of late, Puyu will eventually be discovered, in the first anniversary of the family, this time of special significance, the potential of the ID. pure electric family, has been rapidly and widely released in The country.
ALL IN electrification, 17 billion yuan investment began to show results
In order to build an electric model, 17 billion yuan was spent to build a new energy vehicle factory to pave the way for an exclusive modular MEB platform... This is the determination that SAIC Volkswagen showed to the market at the beginning. As the world's first car company to propose modular production, Volkswagen, many of the hot-selling models under its fuel platform are already familiar to everyone. Now determined to electrify, it will no longer choose the transitional nature of oil to electricity, but specially developed a modular MEB platform for the production of intelligent, networked pure electric vehicles.
The entire SAIC Volkswagen new energy plant, which is specially built for the production of MEB platform models, is the largest and most efficient pure electric vehicle factory in China - 1400+ industrial robots, widely used highly automated assembly and online automatic measurement technology, full coverage of industrial wireless networks, automation rate of more than 88%, the most important far exceeding the national standard of 338 battery safety tests... It can be said that it is not only a benchmark for domestic but also a global intelligent factory.
Based on the advantages brought by the MEB factory, first of all, the pure electric model with high standardization and generalization of the platform will be more reasonable, comparable to the same level of fuel vehicles, which will be more psychologically acceptable to consumers; secondly, based on the flexibility and ductility of MEB, SAIC Volkswagen can launch three models covering A+ class, compact level, medium and large SUV in a relatively short development cycle, so that consumers of different ages do not have to struggle, in terms of endurance, space, intelligence and other aspects, You can have options to meet your daily car needs.
In the year since the debut of the family, the hard-core quality strength has been recognized by the industry and the market. The ID.4, which is the same root as ID.4 X, won the "World Car of the Year" award, and then id.4 X also won the honor of "China's Environmental Car of the Year". Not long ago, ID.6 X won the title of "Frontrunner" of the 2021 Enterprise Standard with the best results. In the year of listing, the cumulative sales volume of the entire ID. family reached 48,000 vehicles, which is the best proof of the correct development direction and strategy of SAIC Volkswagen in the context of the entire electrification. Recently, the annual redesign of the three models has been officially launched at the same time, accelerating the pace of product updates and further enhancing its influence in the market.
The ID family quickly entered the public eye
In the view of SAIC Volkswagen, the models of the ID. pure electric family should first be a reliable and easy to drive car, and then on this basis, they should be extended to do the intelligence and networking of the current pure electric models. In the development stage of the whole vehicle, the highly automated and intelligent production line ensures the quality of the off-line, and in terms of accuracy alone, its body accuracy has reached 1/5 mm, the deviation of the paint thickness is less than ±3 microns, and the battery accuracy is even more amazing 1 mm. Taking ID.4 X as an example, during the vehicle verification stage, the vehicle underwent rigorous testing, and its cumulative road durability mileage test kilometers exceeded 3.5 million kilometers, covering a variety of extreme climatic environments, in order to ensure the durability of users in future daily use.
In terms of safety, ID.4 X was awarded the All Good evaluation of the new version of the C-IASI evaluation procedure of China Insurance Research Institute, which is also the best result in the history of C-IASI evaluation. In particular, the two major indices of "crash resistance and maintenance economy" and "auxiliary safety" with strict regulations, ID.4 X, passed with a full excellent rating, showing the research and development ideas of major manufacturers that consider the safety of users' vehicles and the cost of cars from the whole life cycle. It can be said that compared with the new forces, which often have large body gaps, poor paint surfaces, and high-frequency spontaneous combustion, in terms of quality, SAIC Volkswagen has their incomparable experience accumulation and technical advantages.
If the quality as always is the stable play of SAIC Volkswagen, then the deep cultivation of intelligence is the place where the ID. family surprises us under the "stereotype". IQ. Light intelligent matrix headlights, active welcome lighting system, AR-HUD with augmented reality head-up display, optical language system, IQ. Drive L2 level driving assistance, etc., such a sense of freshness and technology, it can be said that it is not at all inferior to the new forces, and the overall sense of experience can also be continuously optimized with the late OTA. In addition, in the ID. family, the welcome wake-up light effect, the off-the-car sleep light effect, the headlight type automatic adjustment, etc. are all available... SAIC Volkswagen has greatly enhanced the sensory enjoyment and convenience of using the car, bringing us a new pure electric car experience.
It can be said that ID.4 X, ID.6 X and ID.3 are all good quality and safety advantages that are in the same vein. On this basis, the three have also achieved a new intelligent multi-scene experience. Just one year after the listing, when the visibility of the three cars on the road is getting higher and higher, the mention rate in friends is becoming more and more frequent. I have to say that once the old traditional car companies are determined to attack the electrification, ginger, or the old spicy.
Innovative self-marketing ideas, a younger mass has arrived
In this information age, it is not enough to have good products, but also need to cooperate with novel marketing methods, in order to quickly and widely recognize and accept consumers, which is also since the release of the ID. pure electric family, SAIC Volkswagen has been working hard, offline layout at the same time to force online, go hand in hand, a younger SAIC Volkswagen, show in front of the user.
Offline, SAIC Volkswagen tailored a new sales model for the ID.family, integrating brand experience, product display, vehicle sales and other functions, and comprehensively laying out ID. Store（X）。 Up to now, in the mainstream business circles of key cities in China, there have been 58 supermarkets officially opened - unified products, unified prices, it can be said that young people in the shopping at the same time, into the store, drinking milk tea, one-stop service to buy the car, no longer need to compare prices everywhere, run to the remote 4S store, in the entire car buying experience will be improved a lot.
Online, the SAIC Volkswagen Super APP has also become a major camp for in-depth communication between brands and users. Set of consulting, social, car friends, lifestyle, online shopping in one section, a year to attract more than 6 million new and old users, the community every day to add more than 10,000 articles and comments... Compared with the APP interaction of most car companies on the market, this is a very eye-catching achievement, and it also shows the intention of SAIC Volkswagen in user operation.
At the same time, the ID. pure electricity family also actively combines with many popular elements, such as ID.4 X co-branded Pokémon Pikachu, QiTian Dasheng, sponsoring the King of Glory KPL official professional league, ID.3 launched the #Caller Boyfriend Transformation Plan # Douyin user co-creation activities, etc., all of which increase the brand's presence and appeal in the young user circle; and at the moment when live streaming is hot, SAIC Volkswagen in 2021, also joined hands with many car circle big V in Taobao, Douyin, Kuaishou and other young people stationed in the position, Dozens of live broadcast activities were held, and in the most popular way at the moment, they brought their new pure electric products to everyone, and quickly narrowed the distance with young users.
In the future, the idea of "playing with young people" will continue, co-creation with users, a term that often hangs on the lips of new forces, and SAIC Volkswagen is now handy. Up to now, the number of certified members of Volkswagen has exceeded 10 million, the number of fans on the whole social platform has exceeded 14 million, and the ability of ID. pure electric family to circle fans is beyond doubt.
SAIC Volkswagen, which is determined to make up its mind to all IN on the electrification track, has gradually demonstrated its determination and ability based on the MEB platform. Today's ID. pure electric family is also full of competitiveness, more pure and more pragmatic than the new forces to build cars, but there is no lack of pure electric models should have the sense of science and technology and vitality. In fact, the first anniversary of the family that has just passed is just the beginning, when the boom of words such as "L4 level", "computing power" and "lidar" gradually recedes, only those pure electricity that does not forget the essence of the car and will do an excellent job in reliability can continue to move forward in the big wave of new energy - just like the current SAIC Volkswagen ID. pure electric family.