2022 season, enjoy the show!

This weekend, the carnival season for baseball fans has begun, and MLB's 2022 season has ignited the opening battle. At the scene of the media viewing day held in Beijing, "Enjoy the Show" became mlb's global annual market theme activity, minister of the Chinese Baseball Association Tahara and many media representatives and guests were invited to attend, MLB China managing director Qi Dong took stock of a large wave of MLB this year's fun and good-looking wonderful points, after watching to ensure that your blood boiled!

Qi Dong, Managing Director of MLB China, shared MLB's China market strategy

At the beginning of the event, Qi Dong shared MLB's new strategy for laying out the Chinese market. He said, "In 2022, MLB will continue to deepen its localization market strategy and step into a year of rapid development of baseball culture." Build a multi-dimensional content ecosystem, create high-quality program content, strengthen brand events, expand more public welfare projects and cross-border cooperation, and jointly build the cornerstone of China's baseball education network. ”

With MLB, Enjoy the Show!

"Enjoy the Show" sparked a global fan boom

Baseball is a carnival of a group of people, and it is enough to play together!

"Enjoy the Game", "Enjoy the Stars", "Enjoy the Fun", "Enjoy the Highs", on April 8, the Beijing Media Viewing Day, MLB launched the "Enjoy the Show" declaration: Enjoy the event, get close to the superstars, have fun, and understand the strategy!

"Enjoy the Show", as MLB's annual theme event, calls on fans to enjoy the excitement of the event. Millions of fans await one fan after another, with new stars flashing in the game, unique on-field experiences, mascots, and passionate music pushing the atmosphere to a climax! In addition, the global superstar, the king of the field, and the MVP of the major league, Shohei Otani, will also be the cover character of the event promotion, leading the call.

Online uninterrupted, content upgrades!

What if I haven't had fun at a party? A large wave of high-quality original content created by MLB will bring a visual carnival feast!

In addition, the second season of "The First Baseball Lesson", which conveys the charm of baseball, will witness the "first experience of baseball" for more athletes in the sports field. There is also the original local baseball animation "Strike! "Headwind Pitcher" and the baseball documentary "Chasing the Ball" created by the well-known Japanese director Ryo Takeuchi will also meet the audience.

At the same time, on platforms such as Bilibili and Xiaohongshu, we will also see more interesting content and wonderful activities of MLB, let's look forward to it together!

More activities waiting for you to pick!

Not only will you play baseball, follow MLB, you can also learn baseball, make friends, maybe have the opportunity to become a professional player, here is a baseball family!

MlB Marketing & Content Director Li Dan (right) presented awards to the winners of the interactive session

MLB CUP future baseball stars set sail here

Suffering from a good skill, no place to show? Come to MLB CUP! The MLB CUP Youth Baseball Open, which has been held for 14 consecutive years, will usher in the starting point of the new season in Beijing this year. The event will also land in more cities, with more diversified forms of cooperation, richer on-site visual presentation, and trophy and medal upgrades that follow the genes of major leagues, bringing a better experience to the participants.

MLB First Pitch your baseball starter class

The MLB First Pitch baseball class has allowed more and more parents to support their children to play baseball, and more and more children have fallen in love with baseball. In 2022, there is a benefit not to be missed, through the public welfare project of creating a community center concept, MLB will work with local clubs to provide free baseball enlightenment training classes to children in the community!

Home Run Derby X, open your senses to experience

This year's MLB will also bring baseball fans an exciting new tournament mode , Home Run Derby X, where former MLB All-Stars and World Series champions all appear to swing the bat. In addition to the eye-catching performances, there is music, food, fashion cards, games, and a variety of exciting activities inspired by baseball to create a full-range sensory experience. This is only baseball!

This year, Home Run Derby X will be launched in London, UK, Seoul, South Korea, and Mexico City, Mexico. Let's look forward to the events at the China Field in the future!

MLB spectators and find your baseball family

With the arrival of the new season, the exclusive event for baseball fans - MLB offline watching is also coming! This year's event is expected to link more than 20 cities across the country. Join baseball fans in cheering on your favorite stars! Spectators will be the base camp for baseball-loving you to watch and party.

MLB public welfare, care unlimited

MLB's baseball dictionary is full of love, corporate social responsibility, and we are always on the road!

"MLB has love awesome", hope to make all children equally awesome. This is a heart-warming action that MLB has been carrying out for many years, with the establishment of baseball public welfare funds, donation of love materials and sports equipment, the introduction of baseball courses and other forms, the implementation of MLB's public welfare concept, has been carried out in Qingdao, Guangzhou, Chengdu, Shenzhen, western mountainous areas and other places.

This year, mlb's CSR program will also join forces with the Renewal Program team to help transform baseball players into professional educators, allowing athletes to shine off the court.

Minister Tahara (center) of the Chinese Baseball Association presented awards to the winners of the interactive session

The exciting Hangzhou Asian Games is about to open, baseball will be included in the Asian Games as an official sports project, where there will be the largest international event standard baseball stadium in China, MLB Major League Baseball Asia Pacific Baseball Development General Manager Rick Dale also personally participated in the Asian Games Baseball (Softball) Sports Culture Center Baseball Hall construction guidance. How can fans miss a great opportunity to get up close and personal with baseball!

For baseball lovers and professionals, 2022 will be a colorful year, from professional events to all kinds of activities that are in full contact with baseball culture, MLB can play, and will play, let's enjoy the baseball feast together!