Hello eco kryptonite friends!
At the 2021 "Light" ECOTIME Sports Annual Conference, which ended on January 11, guests from all walks of life from the media, events, platforms, public relations and brands gathered together to focus on sports industry topics and share unique cutting-edge industry views and personal stories from different dimensions. Through keynote speeches, dialogues and roundtable forums, the entire annual meeting discussed the way of sports survival in the post-epidemic era through the content of five major sections of "Big Year Story", "Sports New Scene", "Sports and Culture", "Community and Content" and "Evolution of Sports Industry", and the audience watching the online live broadcast.
In order to set a new benchmark in China's sports industry, recognize and encourage the status and contribution of outstanding enterprises and brands in the industry, ECO Krypton also took advantage of this annual meeting to solemnly hold the "Krypton Awards Ceremony" and awarded 18 heavyweight industry awards.
In the 2022 that has arrived, ECO Krypton will also work together with the entire industry to create more universal value for the sports industry in this era of great changes.
The following is the list of winners of the Krypton Awards Ceremony:
List of kryptonian awards winners
▋Content Marketing of the Year:
First Baseball Lesson (MLB Original Studio)
Kryptonian Award Speech:
MLB Original Studio, which MLB has worked hard to create, has launched programs such as "Baseball 101", "Baseball 102", "Regional Baseball", "MLB Trend Awards", "MLB Superstar Archives" and other programs since its establishment in 20 years. In 2021, MLB Original Studio created the "First Baseball Lesson", which is combined online and offline, so that more people can watch a baseball online, play a baseball offline, and experience the charm of baseball. Outstanding creative content, bringing more new ideas for sports marketing!
▋Annual Sports Technology Innovation Award:
Sino-Rey Entertainment
Sino-Rui entertainment business covers IP licensing, indoor theme entertainment, technology research and development, featured sports industry, omni-channel commodity retail. Sinovel Entertainment is committed to cooperating with internationally renowned IP to create an immersive indoor main entertainment experience business model in China, which contains theme entertainment, theme catering and theme retail, and becomes a unicorn of domestic indoor theme entertainment experience through the advantages of technology + sports + cultural IP. At present, the company has obtained world-class well-known IP authorizations such as Manchester United Football Club, NBA, Carebear Love Bear and so on.
▋Best Sporting IP Products Company of the Year:
Star power
Juxing Power is a sports IP supplies company with wide popularity and influence among fan users. Juxing Power's authorized partners include FC Barcelona, The Argentine National Team, the Portuguese National Team, the Spanish National Team and other head sports IP with extensive influence around the world. At present, Juxing Power brand has successfully launched hundreds of official genuine products in conjunction with the team IP, including clothing, shoes and hats, life home, leisure food, office stationery and other product areas. Juxing Power continues to deepen the field of sports consumption, bringing new and upgraded products and services to China's sports population.
▋Sports Content Service Agency of the Year:
Oriental Huateng
A copywriter, a poster, a video, a creative, the sports dream of the Orientals, chased in every self-breakthrough; the Olympic Games, CBA, MLB, WSC, Huateng people are not willing to be lonely, noisy due to the epidemic quiet sports world. Orient direction, dream huateng.
▋ Sports Media of the Year:
Tencent Sports
Tencent Sports is China's leading Internet sports media platform, committed to providing users with the most instant and comprehensive global event content and diversified original sports programs. At present, Tencent Sports broadcasts the world's top events such as the NBA, the Champions League and the Bundesliga for Chinese digital users, and has a series of high-quality self-made IP such as the Supernova Games. At the same time, in major events such as the Olympic Games and the World Cup, Tencent Sports has also brought all-round coverage and a rich and diverse event experience to Chinese users through leading broadcast technology, full-resource matrix and social interactive gameplay. At this year's Tokyo Olympic Games, Tencent's Olympic reports have accumulated more than 26 billion video views, original Olympic programs have more than 1,000 hot searches on the whole network, more than 300 cultural and sports stars have helped Tencent Olympic reports, and third-party institutions have rated Tencent Olympics' attention and interactive participation as the first in the whole network.
▋ Most Commercially Valuable Campus League of the Year:
Chinese college students 3×3 basketball league
The Chinese College Students 3×3 Basketball League, as the top stage of China's university basketball trio, has developed into a new stage with both social and commercial value. The league will continue to increase the content dimension and deepen the depth of communication. At the same time, in the field of commercialization, we will focus on building a diversified campus scene to help partners narrow the distance with young consumers, improve the favorability in the hearts of consumers, and effectively realize the commercialization demands of partners.
▋Annual Breakthrough Sports Marketing Brand Award:
Mengniu Group
Mengniu Group, as a leading dairy enterprise in China, continues to pay attention to the development of Chinese sports and the construction of China's sports tower. From the top domestic events to the World Cup in Russia and Qatar, Mengniu has continuously signed top sports IP and gone from China to the world. Under the epidemic situation, Mengniu cross-border integration to create more consumer communication scenes, while continuing to use high-quality services to protect the health of the people!
▋Most Influential Sports Marketing Brand of the Year:
Heilan House
Since 2019, Heilan Home has entered the sports track and fully supported the road of Chinese football as a Chinese enterprise. From the original "men's wardrobe" to today's "national brand", after nearly 20 years of operation and precipitation, Heilan Home has always resonated with the Chinese people on the same frequency and insisted on being a domestic brand with a sense of companionship.
In 2019, Heilan Home joined hands with beijing guoan, Shanghai harbor and Shandong Taishan to reach cooperation with three veteran Chinese Super League teams. Subsequently, he signed Chinese player Wu Lei as a brand spokesperson. In 2021, Heilan Home will go one step further and become the exclusive formal partner of the Chinese national men's football team, signing a contract with a football youth training club, reflecting the responsibility and responsibility of national enterprises.
On the occasion of the national football expedition overseas in 2021, Heilan Home launched the #Houyi Plan # campaign to call on fans to support Chinese football, and the topic exceeded 1 billion times of dissemination, producing a circle-breaking national influence. From the clothing cooperation sponsor to the dreamer of the sports power, Heilan Home and Chinese football and Chinese sports go hand in hand, support China's sports industry with practical actions, and witness the road to sports power with hundreds of millions of compatriots.
▋The most breakthrough sports marketing brand of the year:
China Taiping
This year marks the 20th anniversary of the resumption of business in China Taiping, and China Taiping has practiced its original intention and joined hands with the Football Association to help the development of the league. Under the escort of China Taiping, the 2021 China Taiping Women's Super League has proceeded smoothly, and has achieved continuous exposure and circle-breaking influence on TV stations and social media platforms. China Taiping held the "Taiping Good Boy" parent-child football carnival during the Summer Olympics, calling for the women's football girls who competed in Tokyo remotely, looking forward to the Winter Olympics and joining hands with Xu Mengtao, the world champion of freestyle skiing aerial skills, to promote the spread of ice and snow culture. In the future, China Taiping will continue to respond to the call of the state, practice the responsibilities and responsibilities of central enterprises, and contribute to the construction of a sports power.
▋Sports Brand and IP Development Service Provider of the Year:
Huashi Sports
Shenzhen Huashi Sports Industry Ecological Operation Co., Ltd., as a partner of the General Administration, the AFC, the Football Association and other partners, has long provided market development and IP operation services for the Chinese team for the Chinese team, the Chinese Super League, the women's super league, the AFC Champions League, the e-sports competition parties, etc., and provided sports marketing services for leading enterprises such as China Taiping, Heilan Home, China Resources Group, Huawei, Ctrip, and Nongfu Shanquan. In 2021, Huashi Sports and Tencent Interactive Entertainment Tianmei E-sports Center held the Guangdong-Hong Kong-Macao Greater Bay Area E-sports Forum and City Exchange Competition, writing a new chapter in the demonstration benchmarking of the e-sports industry in the Greater Bay Area.
▋Most Innovative AI Sports Copyright Content Solution of the Year:
WSC Sports
WSC Sports is a leading global AI intelligent sports content provider headquartered in Israel, focusing on providing one-stop content solutions for sports copyright owners to maximize the value of their sports content. WSC has customers all over the world, including top sports media platforms and sports leagues such as ESPN, NBA, etc. He entered China in 2019 and set up a landing team last year to provide daily technical and service support for customers such as Tencent, Migu and CBA.
▋Carbon Neutral Benchmarking Organization of the Year:
Envision Formula E Team
As the world's leading green technology company, Envision Technology Group has been adhering to the mission of "solving challenges for a sustainable future for mankind" for the past 14 years. We have conducted product research and development and business layout in the fields of renewable energy power generation, power batteries and energy storage, and intelligent Internet of Things, and have become "zero carbon technology partners" for global enterprises and institutions including Microsoft, Singapore Science and Technology Bureau, Air Liquide, Eaton China, etc. Formula Vision E is committed to achieving sustainability and is the first carbon-neutral team to be certified. With layout and innovative technologies driving the solution to the global climate crisis, the fleet will work with like-minded partners to accelerate the transition to zero-carbon mobility.
▋The most breakthrough esports IP of the year:
Crossfire esports
Since the first Crossfire Professional League TV League was held in 2012, Crossfire E-sports has become one of the longest-lived professional event IP in China's e-sports circle; after 18 years of competition baptism, CF, as a veteran in the industry, has never stopped innovating - the project has created a unique two-end professional league, and determined the seat system reform, becoming the first FPS e-sports event in China to open a fixed seat; the content dimension seeks a positive breakthrough. Maximize the adrenaline-pumping excitement of the FPS category, while focusing on the global market, making the CFS Global Finals a new traffic highland... In a classic old IP, the possibilities for innovation are endless.
▋Best Esports Crossover Marketing of the Year:
PEL Peace Elite Pro League
Since the establishment of the PEL Peace Elite Professional League, as a new species of e-sports and sports, the unique charm of multi-team competition has attracted a large number of fans, and has quickly become the top project of Chinese e-sports, and has been successfully selected as the eight major and small items of e-sports at the 2022 Hangzhou Asian Games. In the business world, PEL Peace Elite Professional League spans a number of different fields, completed a large number of wonderful cross-border marketing, partners not only include oppo, warhorse, Buick, Qualcomm and other brand parties, but also include Shanghai International Circuit, UFC, Shanghai Jiushi men's basketball and other traditional sports IP, and even with the LPL League of Legends Professional League to achieve event content linkage, in all walks of life, different circles of fan groups planted the seeds of PEL event culture. Cross-border diversified scenarios, creating a new wave of e-sports marketing.
▋ Best Breakthrough Sports Agency of the Year:
Fosun Sports Industry Group
Since joining the Premier League Wolves in 2016, Fosun Sports has faced the global market, established a platform centered on the sports industry, provided football and e-sports fans with unique and innovative products (derivatives, fashion brands, etc.), content (music, mobile games, social media) and experiences (events, games, etc.), found a unique way to connect with young fans and core users, and achieved breakthrough development in the business.
▋Influential Sports Event Brand of the Year:
Tengjing Sports - LPL League of Legends Pro League
For tengjing sports - LPL League of Legends Professional League, 2021 can be described as a bumper harvest year, league of legends e-sports events in the domestic ratings record has repeatedly set new highs, EDG clubs in the global finals to win the championship, but also in the network and real life to create a super carnival of young people, and help this local league IP influence to expand overseas, harvest a large number of overseas audiences and fans, spread Chinese culture; although the event failed to land in China, but the light of the event held, It has helped cooperative brands and business districts to obtain a significant increase in passenger flow and sales. Today, the LPL League of Legends Professional League has gradually grown from the golden sign of Chinese e-sports to a new business card of Chinese sports. With strong young influence and open business philosophy, it has become the singularity of the future development of Chinese sports.
▋Annual Venue Operation Model Institution:
Ali Sports
Ledian, a national fitness sports brand under Ali Sports, extends user sports scenes from online to offline, providing a new set of standardized paradigms for the digital transformation of traditional sports venues. Located in Shanghai, Chongqing, Zhejiang, Jiangsu, Sichuan and other provinces (cities), the Le Power Sports Center has realized the comprehensive connection between offline pavilions and online data, combined with online tools such as Le Power mobile APP and Mini Program, to provide citizens with a series of convenient sports experiences such as booking, registration, and appointment, and reconstruct the consumption mode of offline venues.
▋Sports Innovation Brand of the Year:
Decathlon
Decathlon is a diverse sports brand from Europe. Every year, Decathlon launches more than 3,000 new products, bringing a full range of professional solutions for more than 80 sports to the comprehensive needs of sports enthusiasts in different scenarios. With more than 1,600 physical malls in Paris, London, Berlin, São Paulo, San Francisco, Shanghai, Beijing and other cities, Decathlon serves hundreds of millions of users in 400 cities through online and offline omni-channels in China. In 2021, Decathlon will achieve a comprehensive brand renewal and upgrade, bringing a new experience to consumers with innovative, people-friendly and one-stop solutions. Decathlon hopes to make the world a better place through sports, and is committed to bringing the fun of sports to more people, not only a shopping mall that provides sports equipment, but also a partner that accompanies sports enthusiasts to unlock endless happiness, and sustainably allows the broadest public to enjoy the joy and benefits of sports.
In this era of change,
Let's work together to establish a new order in the industry!