Introduction: After the 70s and 80s, they all began to drink the bottle of wine, the cheap bottle of wine, why is it so popular?
Light bottle wine has long occupied a large market share in the liquor segment. At present, the light bottle wine market is very good, whether it is a well-known large brand, or some small factories, small brands, have begun to accelerate the layout of the light bottle wine market.
Judging from the market feedback, the epidemic has not had a huge impact on the sales of light bottle wine. The drinking scene of light bottle wine is mostly self-drinking, the consumption frequency is high, the price is low, compared with other packaged liquors, they occupy a higher cost-effective advantage, the market demand is strong, not affected by the fluctuation of the economic cycle, even after 70, 80, have begun to drink light bottle wine.
Before that, consumers were full of misunderstandings about light bottle wine, and Xiaobian gave the following explanation for reference:
- A bare bottle of wine does not equal inferior wine
Many people's understanding of light bottle wine is very simple, and many people think that it is inferior wine and should be cheap. I can't refute this view, but I think this statement itself is flawed, because many big brands, like Wuliangye, Fenjiu, produce bare bottles of wine, and they can't joke about their brand reputation to produce inferior liquor.
But what is even more undeniable is that some wine merchants in order to cater to the majority of wine lovers, with the bottle of wine discount as a gimmick, this wine is really low-end, and the quality is also very poor. Even if such a wine only sells for 20 yuan, it is difficult to achieve value for money.
2. Light bottle wine is not equal to low-end wine
In the past, bare bottle wine has always been regarded as a cheap migrant worker's wine. Not only that, but nine out of ten bottles of wine in the light bottle on the market are low-end wines. From the beginning, it has positioned the image of light bottle wine in people's hearts, making many people even feel ashamed to drink light bottle wine. In fact, there are also some light bottles of wine that are cheap but the quality of the wine is very "high-end".
3. Light bottle wine is not equal to pure grain wine
When it comes to light bottles of ration wine, many people may have the word "pure grain wine" in their minds. So, is the light bottle ration wine pure grain wine? The answer is: not necessarily. However, most of the light bottle wines below 20 yuan are not real pure grain wines, and it is difficult to appear brand wine at this price. Pure grain wine has requirements for technology and raw materials, and some cost more than 20 yuan.
Why is light bottle wine so popular now?
- Consumers are becoming more rational about drinking
Due to historical reasons, light bottle wine has always been defined as "low-end wine". However, with the changes in consumption concepts and economic environment, more and more consumers and enterprises find that the quality of wine is not directly related to packaging. The continuous rise in sales of light bottle wine also reflects the rational change in consumers' concept of drinking.
The proportion of young consumers continues to rise, which also promotes the development of light bottle wine. Young consumers pay more attention to quality and cost-effectiveness. The concept of drinking is more relaxed and casual, and they realize that the "people-friendly" price of light bottle wine does not represent the low end of its quality. More and more post-70s and post-80s consumer groups also realize that it is not worth paying for luxurious packaging, and drinking high-quality light bottle wine may not be the best choice.
2. High-line light bottle wine has become an industry-breaking weapon
The high-line light bottle wine in the light bottle wine balances the quality and price to the greatest extent and meets the public's consumer pursuits.
In the increasingly rational environment of consumption concepts, it has brought huge market demand to light bottle wine, and has also attracted many first- and second-tier wine companies to accelerate their industrial layout, began to pay attention to the market share of light bottle wine, increased bottled wine categories in traditional product lines, enriched the product structure, and achieved good market results.
With the continuous maturity of the light bottle wine market and the accelerated expansion of various categories, the light bottle wine market has also shown a clear trend of consumption upgrading, and high-line light bottle wine is becoming more and more popular. Among the various light bottles, these two wines stand out:
- Gudao Jianghu 1800
The selection of ingredients is the beginning of winemaking, which adheres to the high quality of pure grain brewing, and does not degrade the quality due to the passage of time. Always taking the consumer as the first starting point, after 2400 hours of constant temperature fermentation, the base wine is aged for 1800 days, and the carefully blended wine needs to be stable for another 365 days.
A variety of complex winemaking processes are designed to meet the drinking needs of most people. It has the characteristics of rich cellar aroma, soft sweetness, harmonious fragrance, sweet entrance, soft mouth, and long tail net.
The "appearance" of the wine is also unique: it adopts a classic red and black and white color, the bottle body is round and smooth, the wine glass is transparent and high-grade, and the design is fashionable and generous. The scale design on the back of the bottle not only reflects the true weight, the light and humorous copywriting, but also inadvertently adds fun and makes people feel more intimate.
2. Yellow Gaibofen wine
As a typical representative of the fragrance type, there are very few liquors within 100 yuan that can be compared with it.
The entrance is soft and fragrant, with a long aftertaste, with a hint of bitterness, but it quickly dissipates, and the sweet taste that follows flutters on the tip of the tongue. It is not a strong fragrance, but a light fragrance of overall elegance. After drinking it, it does not go up, although the strength of the wine rises quickly, but it also disappears quickly. When you wake up the next day, you don't feel headaches and discomfort.
Of course, I also saw a lot of wine lovers have different views on it. Some people say that this wine is alcoholic, and after drinking it, I have a terrible headache. Exclude your own alcohol allergy constitution, if you can drink this wine, mostly because you bought a fake.
Radish greens have their own love, in this small editor only for everyone to introduce two wines, do you think there are cheap and delicious light bottle wines after 70 and 80s? Leave a comment in the comments section.