Do you remember tianyu mobile phone?
In the era of the cottage machine, or the functional machine, if you have a heavenly language in your hand, you can't say that you can walk with the wind, but at least you don't fall.
Even if you haven't used Tianyu mobile phones, their posters will probably be seen in the business hall of that year.
At that time, Tianyu was the first domestic mobile phone brand in terms of sales, like what is the "domestic machine king", "China's Nokia" and other titles are all about it.
Even Rong Xiuli, the founder of Tianyu, was put on the hat of "the godmother of the cottage machine".
But it is such a popular mobile phone brand, the ending is the same as Nokia's mobile phone, in the advent of the smart phone era, but gradually faded the figure and no sound.
The "godmother" was also like a retreat, and there was not much news.
The last time I heard the names of Tianyu and Rong Xiuli, my impression was already the Weibo sent by Lei Jun ten years ago.
However, recently, there is a company called Weijie Chuangxin, which has officially been listed on the Science and Technology Innovation Board.
Behind the shareholders of MediaTek, Huawei, Xiaomi, OPPO, VIVO, bad reviewers saw a familiar name.
Yes, she is the chairman of Weijie Chuangxin, and Rong Xiuli, who is 59 years old this year, came back with her first IPO.
How did Rong Xiuli, who was born in an ordinary family, become a "godmother of the cottage machine", and how did she become the chairman of the chip company?
This may start with her ups and downs.
And her experience also reflects the history of the domestic mobile phone circle and is a microcosm of the times.
First of all, you may not believe it, Rong Xiuli's old business is actually a whole tractor...
Because she came from an ordinary family, she was admitted to Hunan University at the age of 16, majoring in internal combustion engines in college, and after graduation, she was arranged to go to the home tractor research institute and was responsible for researching and building tractors.
By the 1990s, Xiao Xiuli's salary was only more than a hundred yuan, but the local house price was almost 1,000 yuan per square meter.
In order to get more money, the eldest sister followed the wave trend and went to the sea to do business, and she also hit the mobile phone circle by mistake.
Rong Xiuli first started the business of agents, helping foreign brands sell mobile phones in China. In the middle, there is also the boss who owes money to run away, and Rong Xiuli has put down 1.6 million debts to let the company turn the crisis into a safe story, and the bad reviewer here will not say much.
Anyway, in the end, the business of the big sister became bigger and bigger, and won the agency rights of Samsung, Ericsson and other brands.
Just engaging in agency, in the final analysis, is still helping others sell goods.
Therefore, Rong Xiuli decided to come to a big wave, or do you want to directly engage in mobile phones?
In 2002, Rong Xiuli took out 10 million yuan earned by the agent and established Tianyu Longtong Company.
Various OEM and cottage machines became the first wave of orders from Tianyu Lucent.
They also want to engage in self-research, and even found silicon engineers in Silicon Valley to do chip design...
However, the manufacturing technology of the small workshop cannot keep up with the design level, and it can only be abandoned.
Until later, Rong Xiuli found that the chip could be provided by MediaTek, the battery was provided by BYD, and Foxconn was used to produce OEM... It just got easier.
The tianyu brand was officially established in 2006 under the progress of the supply chain.
The story of the tianyu mobile phone killing the four parties in the back should be familiar to everyone.
Bad reviewers directly list a data bar, in 2008, the subversion period of Tianyu, the annual shipment of mobile phones was 21 million units, close to nokia of that year.
The eldest sister, Rong Xiuli, also directly landed on the Hurun IT rich list of that year with assets of 4.2 billion.
But even if you are as strong as Kodak and as strong as Nokia, no one can escape when the great waves of the times hit you.
The era of smart phones has arrived, and Tianyu has actively embraced this era, but they bet on the wrong treasure.
"Google has withdrawn from the mainland market, the future is certainly not bad, let's choose the Microsoft camp", just like this, Tianyu did not choose Android, bet on the Microsoft ecology ...
Later, because microsoft's performance was average, Tianyu switched to Alibaba Cloud OS.
This wave of operations of Tianyu can be said to have accurately picked the two major "Wolong" and "Phoenix Chicks" in the mobile phone circle of that year.
Everyone understands the ending, and the bad reviewer will no longer whip the corpse.
Theoretically, when Rong Xiuli's story is told here, it should end.
But who can think, Rong Jie is not an ordinary person, because as early as the Tianyu mobile phone from no one can beat, to no one can beat in 2010, Rong Xiuli founded Weijie Chuangxin Company and entered the chip industry.
The main business of the functional machine has been pulled, and the chip industry that originally accompanied the run has been supported, which may be the new century version of Theon lost horse.
The chip business involved in Weijie Chuangxin is an RF front-end chip that sounds a little unpopular.
Don't be dissuaded by this complicated plot.
In a word to introduce the RF front-end, it is responsible for the occurrence of wireless electromagnetic wave signals and the reception of intermediate modules (the blue, red box in the figure), without it, your mobile phone can not even access the Internet, nor can you make a call.
Take the most important RF power amplifier (PA) of Weijie Chuangxin as an example, its role is to amplify those weak signals to ensure the quality of communication.
The income of Weijie Chuangxin is almost all supported by selling PA.
It is worth mentioning that their PA business beat MediaTek in that year.
In 2019, MediaTek invested in Viva Core and dissolved its related PA division.
Of course, most people think that MediaTek surrendered because this piece of meat is too small, rather than throwing output does not match, it is better not to roll with you, directly invest money to join.
At present, Weijie Chuangxin is undoubtedly the leader of the domestic RF front-end, especially the PA business.
Like Xiaomi, Honor, OPPO, ViVO, as well as ODM manufacturers such as Wingtech Technology and Huaqin, they are all customers of Weijie Chuangxin.
This wave, Rong Xiuli just jumped from selling mobile phones to the upstream of those mobile phone manufacturers.
So, the stock of Weijie Chuangxin should be bought explosive!
But the fact is that the analysis is as fierce as a tiger, and when it sees that the stock price has fallen to crying, it has fallen by 36% on the first day of listing.
Netizens have begun to shout on the Internet: "This is still playing a hammer, the loss of the first sign is 11000" !!!
The reason why everyone is not optimistic is also very simple, only the road ahead of Jie Chuangxin is actually not easy to go.
In addition to the single business, the problem of Weijie Chuangxin is that they only do design, and the remaining steps of chip manufacturing are still too dependent on fabs, packaging and testing factories...
This is different from the mainstream model of the RF front-end industry, the three major RF front-end factories in the United States are designing, manufacturing, packaging and testing can do their own, and these three factories alone have eaten 80% of the market share.
And now there are some high-end electronic products, are more like to use a higher degree of integration of modules, filters and PA integrated together is the best.
Therefore, like weijie Chuangxin, who only engages in design and has only PA in its main business, although it is a leader in this field in China, it still has to rely on low-price strategies to drink the remaining soup of the giants...
The price war is fought, and the financial report of their own is also very ugly.
The accounts have been large losses of tens of millions for three or four consecutive years, and last year even lost nearly 70 million yuan. Gross profit is only about 20%, which is half of the general level of the industry, can you say that you can not lose?
Of course, it may be that Weijie Chuangxin still needs some time. After all, one of the purposes of raising funds for this company's listing is to raise funds, broaden the project of chip testing, and make up for a wave of its own shortcomings.
For Chairman Rong Xiuli, from helping others sell mobile phones, to creating their own brands to make mobile phones, and now buying chips to help other brands make mobile phones, her personal experience is a history of Chinese mobile phones.
Coincidentally, like the agent and Chuangtian language in that year, Rong Dajie's new track is still not flat enough.
The story of the 59-year-old "cottage godmother" has just begun in the field of chips.