Like the original Toyota Saina was denounced by the whole network, the newly listed domestic BMW X5 was once again "shelled" due to the price increase.
Although bad behaviors such as car price increases have been repeatedly criticized by relevant departments, and even fined and rectified, driven by huge profits, the price increase means of "changing soup without changing medicine" have risen and fallen, and it seems that they have never stopped.
From adding cash to pick up cars and buying "high-priced" equipment to compulsory purchase of insurance, loans and even warranties at preferential car prices, car dealers have almost made "price increases" a science.
In the business school lecture hall, if the "how to sell an apple worth 1 yuan to 2 yuan" is listed as a topic, the car dealer may not be bothered to answer, because according to the "mark-up" method they formulated, it can be sold for 5 yuan, and the only choice for consumers is not to buy.
Domestic BMW X5 "a car is hard to find"
Recently, the small editor of Huache Network visited a number of BMW dealer stores in the name of consumers, and the comprehensive sales said that due to the impact of unfavorable factors such as the epidemic and production capacity, there is no existing car in the domestic BMW X5 store.
A salesman told Huache Network: "The domestic BMW X5 now has a lot of orders, and it is almost difficult to find a car. However, there is an imported BMW X5 in the store, and if you want to buy it, I can apply for a discount with you. ”
What the salesman said was basically the same as the situation that Xiaobian visited several other stores. They all tell that there is no existing car in the domestic BMW X5 now, and they are also anxiously "grabbing orders".
As we all know, on March 31 this year, the long-warmed domestic BMW X5 was announced, and the price range of the new car was 605,000-775,000 yuan, which was only about 90,000 yuan cheaper than the imported version priced at 699,900-863,900 yuan.
However, the domestic BMW X5 specifically for the Chinese market to lengthen the wheelbase, improve the comfort of the seats, enrich the intelligent entertainment system and interior decoration, the newly listed domestic BMW X5 has also won the pursuit of many fans.
Pick up the car in February, you need to buy 30,000 equipment
However, before the domestic BMW X5 was not listed, everyone was speculating that after winning the luxury car "sales crown" in 2021, the localization of the BMW X5 indicates its determination to further deepen the Chinese market. Compared with the imported version, the price will definitely drop sharply, which may be the common "expectation" of everyone.
However, this time, BMW cars made everyone "impressed".
Is the BMW X5 domestic to benefit consumers or to make more money? While following the BMW 3 Series and BMW 5 Series, they are deeply mired in burning engine oil, the market strategy of the domestic BMW X5 "mark-up" has aroused the above questions.
The sale of the domestic BMW X5 has also become a hot topic of discussion recently, and has been condemned by many netizens.
A BMW 4S store in Hebei said to Huache.com: "Now the domestic BMW X5 can only be booked, and it needs to wait for 2 or 3 months." ”
"It depends on the configuration." The salesman said: "If you want to order a car, you need to buy 18,000 yuan of equipment and a lifetime warranty, and you need to buy 15,000 yuan of film." ”
When we say I don't buy these can I order a car? The salesman said: "Yes, but it is not necessarily possible to book a car, and the pick-up time is not guaranteed." The sales at another store said "no."
According to the price after the markup, the price of the domestic BMW X5 and the actual price of the imported version are almost the same, and the high-end version of the model has even exceeded the import price.
It is almost an indisputable fact that the domestic BMW X5 is "more expensive" than the imported BMW X5.
There are a variety of ways to increase prices in various places Some netizens shouted anger and returned the order
In fact, in addition to the local area of Hebei, other parts of the country are also increasing prices, and the situation is roughly the same.
According to relevant media reports, some car owners were told that they had to increase the price by 30,000-50,000 yuan in cash, or forced to buy tens of thousands of yuan of additional packages to pick up the car. At the same time, the imported version of BMW X5 in some regions is clearing inventory, reducing the price by 20,000-60,000 yuan, which is almost the same as the landing price of the domestic version of BMW X5. Some blind book owners said that they could not accept the dealer's price increase and chose to cancel the order.
The mandatory installation cost of the 4S store in Guangzhou is between 10,000 and 30,000 yuan; a BMW 4S store in Shenyang said that the domestic BMW X5 only accepts orders, 2.0T plus 30,000, 3.0T plus 50,000, all cash, the car arrived at the end of April at the earliest; the sales staff of a 4S store in Shenzhen said that the domestic X5 now needs to add a car decoration, the price of 2.0T clothes is 20,000 yuan, and the price of 3.0T clothes is 30,000 yuan.
The cash increase at BMW 4S stores in Beijing can pick up the car as soon as early May, while the mandatory additional package cannot be picked up until June and July. The sales staff of a BMW 4S store in Chaoyang District, Beijing, said that the domestic BMW X5 arrived at the end of April at the earliest, and now orders 2.0T plus 30,000, 3.0T plus 50,000, and only accepts cash forms. The salesperson stressed that this is the case throughout Beijing.
As we know, the Measures for the Administration of Automobile Sales, which came into effect on July 1, 2017, explicitly prohibited 4S stores from selling cars at a higher price. If the car dealer sells or arbitrarily increases the price, the competent department of commerce will order it to make corrections and may give a warning or a penalty of less than 30,000 yuan.
However, some dealers write the fittings into the contract and let the relevant companies issue invoices, so that consumers can eat dumb losses. Once a consumer refuses to tie the car, it is likely that the car will not be bought or the delivery will be delayed. And fines of tens of thousands of yuan for car dealers, perhaps "they don't care."
At present, the domestic BMW X5, 2.0T landing has exceeded 700,000, so what is the significance of domestic production?