In the animal world, tigers and lions stand at the top of the food chain, elephants and rhinos can roam freely on the grassland, leopards and wolves have their own living territory, cows, horses and antelopes can maintain the breeding of the population, if the forests and grasslands only have tigers and lions such as first-line hunters, then the animal world community will not be able to maintain.
Haoji, the main work of the second camp for the right to survive
The same is true of the automobile jianghu, there are first-line brands, there are second-tier brands, there are strong brands of the home, there will inevitably be a living space for weak brands. In the Chinese auto market, the independent camp, the joint venture camp, and the imported brands compete freely; fuel vehicles, electric vehicles, and hybrid vehicles perform their duties, and the survival of the fittest in cars, SUVs and MPVs, in short, a variety of various roles, together constitute a colorful automobile world, and thus produce very fierce competition, the first-line brands to be killed, the second camp to pubdi survival.
Compared with first-line brands such as Volkswagen, Toyota, Great Wall, and Geely, the brands in the second camp often need to make greater efforts to obtain the right to survive in order to obtain the right to survive. Like an antelope chased by a leopard, it needs to run faster than a leopard to sustain its life. This has led to some second-camp brands having to come up with more explosive products in order to get market opportunities.
Today, our protagonist is Dongfeng Fengshen, a typical second camp brand. On April 13, it officially released an SUV named Haoji, a new work with a harmonic sound of "Good Pole", showing the determination and will of Dongfeng Fengshen to aspire to PUBG and make a contribution in the automotive industry. In terms of product strength such as shape, space, power and performance, Haoji has given full play to almost all the wisdom of Dongfeng Fengshen and demonstrated its aggressive competitiveness.
It is not inferior to the joint venture, and is equipped with a powerful 1.5T engine of the same class
The product power of the sunbathing hao pole is very good.
The first is the appearance, it must be admitted that the first eye to see the Haoji, will definitely attract you to see the second eye. The new car is beautiful and mighty, passionate and fierce, full of masculinity like predators such as tigers and lions, and stands at the top of the food chain at a glance. The exaggerated blackened front face is as aggressive as the pitch-black mouth, the streamer-like double slash LED light group is sharp, and the muscular lines of the side contours are full of aggression, even if they are juxtaposed with the ABB's peers, it is still the ferocious aura of the predators.
In terms of space, the new car belongs to the standard medium-sized SUV, with wide space, especially in the co-driver equipped with an electric leg rest, to achieve the "queen co-driver". Thanks to the 2825mm wheelbase, the rear space of the new car is very generous, which can be clearly seen by leaving the rear window of the C-pillar blank. Another model with a similar design is the famous Mercedes-Benz S Maybach. This design often means that the space in the rear is too generous and has to be properly whitened in the windows.
The interior of the new car is simple and has a sense of technology, the dashboard + central control screen adopts a penetrating design, the two-spoke steering wheel is elegant and advanced, the shape of the electronic gear handle is exquisite and compact, the seat with luxurious temperament is sporty and comfortable, sitting in the car, there is a sense of déjà vu of driving a flying machine.
The most important and core is, of course, the power system. Haoji offers two power options, hybrid and fuel versions, of which the hybrid version is equipped with a hybrid special engine, and the system has a comprehensive power of 245 horsepower and a maximum torque of 540 Nm. The most surprising thing is the fuel engine, Haoji is equipped with a 1.5T gasoline engine. Looking at the displacement alone, pushing a mid-size SUV may not seem to be outstanding, but this engine is exceptionally good, and after being equipped with various dark hardcore technologies, it has reached a surprising height in terms of data performance. This is not a description, we can compare the two mainstream 1.5T engines in the market.
Through the list, we can clearly find that the 1.5T engine equipped with Haoji has a maximum power of more than 200 horsepower and a maximum torque of 305 Nm, which far exceeds the same level of engines mounted by Honda Guandao and Haval H6, and in fact is enough to compete with the 2.0T engine. Even if the book data of this 1.5T engine is not necessarily all converted into power, this performance breakthrough is also the biggest breakthrough in the competitiveness of this SUV.
Brand influence is the biggest shortcoming
Objective comparison, if only the product itself is evaluated, Haoji has shown strong competitiveness in all aspects of the product force factor, but can it be guaranteed to stand out in the SUV market? There is certainly no answer to this.
However, there is one thing we can basically confirm. Suppose Haoji can block the logo, erase all designs with brand marks, and stand with the Haval H6 and Honda CR-V that also erase brand marks. Then, in terms of shape design, Haoji can completely explode the Haval H6 and Honda CR-V; in terms of engine book data, it can also completely explode the Haval H6, and can completely crush the Honda CR-V; in terms of interior design and configuration, the cr-V can be pressed to the ground and rubbed fiercely.
Although Haoji's simple product strength is good enough, in the market, Haoji may be difficult to obtain H6 or CR-V level success and influence. In the face of the main force of the market, Haoji needs to pay more efforts and more costs in order to obtain the opportunity to compete fairly with H6 and CR-V. No, no matter how hard Haoji tries, he will not get a fair chance to compete with H6 and CR-V, just like a child who grew up in a ravine will never compete fairly with children in Beijing and Shanghai. Haoji is very, very hard, very motivated, but the brand weakness leads to the starting line is too far away, so bad that many people do not know the existence of this car, will not enter the intention to buy a car, which may be the biggest shortcoming of Haoji.
The East Wind God who strives to rise
Even so, we are still willing to believe that if haoji has the same amazing quality under the stunning shape of Haoji; if it has the same excellent surging performance under Haoji's surging engine book data; if Haoji not only achieves a good surface, but also has the same appearance and the core is also excellent, then it must also have the opportunity to stand out.
Because in the past two years, we have seen the efforts of Dongfeng Fengshen, which has gone against the tide in the suppression of strong brands, bravely broken through when the overall market has fallen into stagnation, and launched strong models including Yixuan and AX7 Mach versions in the layers of strong models, turning many impossibilities into possibilities.
In 2021, in the overall car market suffered from lack of cores and the blow of the epidemic, the market continued to fall into stagflation, Dongfeng Fengshen sold 121,570 vehicles throughout the year, an increase of 73% year-on-year, becoming one of the market winners. Entering 2022, the momentum of Dongfeng Fengshen's excavation is more tenacious, from January to February 2022, the cumulative sales of Dongfeng Fengshen reached 30,061 vehicles, an increase of 194% year-on-year, of which the monthly sales of its main sedan Yixuan have exceeded the 10,000-unit mark, entering the first row of independent cars, and the monthly sales of the recently listed AX7 Mach version exceeded 5,000 units, which is expected to become the new main force of the autonomous SUV army.
Haoji, which has just been released, has a ferocious predator aura, and is equipped with the most powerful 1.5T engine of the same level, which is likely to become a new engine for Dongfeng Fengshen to conquer the market under the blessing of various products. It is reported that the new car will open for booking in late May 2022 and will be officially launched in the third quarter.
If Haoji shows outstanding product strength in the follow-up test drive experience, if Haoji can formulate a competitive price, if more people can know and know this car, then Haoji must have the opportunity to break through. Although the wine aroma is also afraid of the deep alley, but the real gold is never afraid of fire refining, as long as Haoji is indeed real gold.