Car Review Observation, Car Review Agency, No. 543
Foreword: When it comes to Dongfeng Motor, I believe many people know that its performance in the light truck market is good, but they do not know that in fact, its performance in the field of passenger cars is also outstanding.
Dongfeng Motor has a number of sub-brands such as Dongfeng Fengguang, Dongfeng Fengxing and Dongfeng Fengshen, among which Dongfeng Fengshen Automobile is not only an independent passenger car brand under Dongfeng Motor, but also an independent high-end brand.
In terms of product layout, Dongfeng Fengshen implements the "SUV + sedan + new energy" three-line approach to enter the car market. Its Yixuan MAX and AX7 have a high cost performance in the same class of models, which has been favored by many consumers, in order to further seize the market share of SUVs, Dongfeng Fengshen has also accelerated the layout of new products.
On April 13, Dongfeng Fengshen launched the first medium-sized SUV based on the Dongfeng DSMA platform, Dongfeng Fengshen Haoji, which is expected to open pre-orders in late May this year and officially launch in the third quarter.
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Trend new products inside and outside the repair
In terms of appearance, the new car adopts a new family design language, and the interior of the large-size front grille uses black piano paint material, supplemented by three-dimensional longitudinal trim, which has a sense of vision of Lantu dreamers.
Split headlights are located above the LED daytime running lights in a dual Z-shaped layout inside, and the design of led light strips and illuminatible LOGO logos seems to have become a popular trend last year and this year, looking simple and refined.
At the same time, the new car lightning boomerang shape is the iconic and unique design of the Yixuan family, in order to highlight its uniqueness, the new car also added a polygonal trim with the same color of the car paint on this basis to modify.
Coming to the side of the body, the overall shape of the standard mid-size SUV is the proportion. Emerald green paint with black roof, wheel rim, when other car companies have adopted hidden door handles, Dongfeng Fengshen Haoji is the use of traditional door handles, it can be seen that domestic car brands still maintain a conservative attitude in design.
The through-waistline and large double-spoke rims further enhance the sportiness of the new car. The rear of the body adopts the popular through-LED taillights, while the tail is used to modify a large number of flat straight lines, and the two exhausts on both sides are surrounded by a large area of black.
Although the new car is positioned as a mid-size SUV, with a wheelbase of 4720/1910/1720mm, the wheelbase of 2825mm can be said to be "big bullying small", bringing extra spacious interior space for passengers.
In the interior, about 54% of the new car is wrapped with NAPPA textured soft, with a 0-pressure large sofa seat, which is very wrapped. In particular, the co-pilot position is equipped with an electric leg rest, which allows passengers to enjoy the massage chair-style riding experience after work.
In addition, the rear seats of the new car also support 10 levels of adjustment and support for flat reclining function, further expanding the use space in the car.
In the current era when all car companies are pursuing intelligent technology, Dongfeng Fengshen Haoji has also kept pace with the times. Under the blessing of the WindLink vehicle system, the whole vehicle can realize the voice interaction function.
In addition, the new car is also equipped with a gamepad-type concept steering wheel, 540-degree panoramic image function to support the road conditions under the perspective chassis, interestingly, the new car's AR projection intelligent tailgate design is more humanized than the "one kick" induction tailgate, which greatly improves the convenience of using the car.
In terms of power, the hybrid version of the model is equipped with a 1.5T engine + Mach dual-engine MHD hybrid system, with a comprehensive power of 180kW and a comprehensive torque of 540N·m, matching the E-CVT stepless transmission, which can achieve more than 90% system efficiency under 90% working conditions;
The fuel version of the model is equipped with a Mach-powered 1.5T engine, with a maximum power of 150kW and a peak torque of 305kW, matching a 7-speed wet-type dual-clutch transmission, and adjustable steering force with two steering wheels to meet the daily needs of consumers.
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Smart Car Ultimate Experience
For some consumers, the brand of Dongfeng Fengshen is actually quite strange, compared to Geely, great wall, Changan, BYD and other independent brands, the intuitive disadvantage of Dongfeng Fengshen is the lack of model matrix, so the sense of topic is not strong, but after understanding its products, whether it is configuration or power, it is unique.
In this online conference, you will find that the Dongfeng Fengshen "Wind Star" meta-universe social virtual experience space fits the hot topic of the current "meta-universe", is a model specially built for young people, and the Hao sister launched has become the housekeeper of the intelligent car machine, which is undoubtedly to further position the user group among men.
And Hao sister, as Haoji's car assistant, can achieve strong voice interaction capabilities, this design concept is relatively novel, has become one of the highlights of the car.
In addition, Haoji is the second model and the first SUV built after Yixuan MAX, which is also based on the advanced modular architecture of Dongfeng Group's DSMA. It can be seen that Haoji has entered the compact market with the product standards of intermediate SUVs to crush competitors, which may be the hardcore logic of Dongfeng Fengshen.
According to the car review agency, Dongfeng Fengshen has achieved good results in 2021, and the cumulative sales volume in January and February this year has reached 30,061 vehicles, an increase of 194% year-on-year, and with the strong debut of Haoji, it is bound to help this year's sales.
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