Terminal acquisition of domain names and then out of the blockbuster transaction!
According to foreign media reports, HubSpot, a unicorn company in the field of digital marketing, acquired a word domain name Connect.com, and the specific transaction price is unknown, but the domain name has previously been quoted for 11.8 million US dollars, more than 75.26 million yuan!
HubSpot is a B2B marketing automation SaaS service provider, founded in 2006, listed on the NASDAQ in 2014 (stock code: HUBS), the current market value reached 21.191 billion US dollars!
Connect.com registered in 1999, has the meaning of "connection, communication" and other meanings, is a highly mentioned universal high-frequency word, great application value and commercial value. At present, the domain name has been set to jump to the Hubspot.com.
It is reported that before the sale of Connect.com, the domain name was previously listed for sale through Afternic, which was offered at $11.8 million, and at what price HubSpot acquired, I believe that the value of the domain name should not be much different, and the specific purchase price may be reported in HubSpot's SEC file.
According to the query, Hubspot also holds many brand-related domain names such as hubspot.net/.cc/.co, omghub.com, facespot.com, solospot.net, oneforty.com and so on.
In the era of the Internet of Everything, domain names have long become the network business card, brand image and traffic entrance of enterprises, so high-quality domain names are often valuable.
And far-sighted companies usually continue to seek good domain names, many companies have also carried out brand domain name upgrades, just to find a more suitable and representative of their own brand through the domain name!
Although Connect.com is only used for jumping at present, I believe that HubSpot should have placed great hopes on it, whether it is for the early acquisition of new projects or the reserve of high-quality resources for future business, which will bring long-term benefits to enterprises.
It is foreseeable that in the context of digitalization, more and more enterprises will attach importance to domain names, and high-quality, more wide-ranging internationalized domain names will also become the preferred domain names and key objects of domain name reserves for enterprises to implement domain name strategies!