On April 15th, Dongfeng Fengxing held an online press conference, and its new model Dongfeng Fengxing Yacht officially met with everyone. Dongfeng Fengxing Yacht positions a medium-sized MPV with a 2+2+3 seven-seat layout, and the new car is expected to be officially launched at the end of the month.
In terms of appearance, although the vehicle is positioned as an MPV model, the appearance design is not too strong business fan, and the vehicle design is relatively young and fashionable. The front face design of the vehicle is more radical, using a large-size grille, the overall sense of sport and fashion is more prominent, the D-pillar of the rear of the car adopts a hidden design, and the suspension roof looks more fashionable and dynamic. The taillights adopt the most popular through-channel design of the moment, and are equipped with high brake lights, the appearance of the whole vehicle is more personalized, but this overly personalized design makes the front face look a little weird.
In terms of interior, the cockpit of Dongfeng Fengxing Yacht adopts a wrap-around design, the central control adopts a double screen, equipped with a D-shaped three-frame sports steering wheel, the overall look is relatively atmospheric and stylish, and the sense of science and technology is also relatively good, but if you look closely at the T-shaped area, there will be some shadows of the previous generation of Mercedes-Benz interiors. At the same time, the interior materials of the vehicle are relatively in place, and the seats are made of Nappa leather, and the texture is delicate and comfortable. In addition, the seat layout of the vehicle adopts a 2+2+3 seat layout, equipped with electric side doors, which is more convenient for getting on and off the car and entering and exiting the third row.
In terms of configuration and power, the main driver's seat of Dongfeng Fengxing Yacht is equipped with 10-way electric adjustment massage seats, and the second row of seats can be flattened at 180 degrees, the riding experience is relatively good, and the vehicle is equipped with L2+ intelligent auxiliary driving system, and the vehicle's sense of scientific and technological intelligence is more prominent. From the perspective of some configurations, the performance of this car in terms of technology is still relatively satisfactory, but in the system response and software compatibility, specific detailed tests are also needed.
In terms of power, Dongfeng Fengxing Yacht will be equipped with a 1.5T engine, a maximum horsepower of 197Ps, a traditional system matched with a 7-speed wet dual-clutch transmission, a fuel consumption of 100 kilometers as low as 6.6L, and fuel economy is still relatively prominent.
In terms of market and competition, with the liberalization of the two-tire and three-tire policy, a five-seat model has been difficult to meet the travel of many families, then this part of the family will inevitably choose a 7-seater model to buy a car, although there are many 7-seat SUVs now, but compared to the space comfort of MPV models, SUV models are much inferior, so the market prospect of MPV models will be better and better. This is a better opportunity for Dongfeng Fengxing Yacht, of course, the competition in the MPV model market is also intensifying, and now more and more car companies have launched MPV models, and the challenges faced by Dongfeng Fengxing Yacht are not small.
In terms of price, although the current Dongfeng Fengxing Yacht has not announced the specific price, but with reference to the price of other models on sale under Dongfeng Fengxing, it is not difficult to find that the price positioning of Dongfeng Fengxing vehicles is slightly lower than the price of mainstream models of the same level in the market, and Dongfeng Fengxing has always had certain advantages in terms of price.
summary:
It can be seen that Dongfeng Fengxing Yacht focuses on the young market, and the overall design is biased towards youthful treatment. However, throughout the MPV market, the situation of this car is not optimistic, on the one hand, the influence of the brand, the influence of the Dongfeng Fengxing series in the MPV market is more general, even if the use of personalized design may not necessarily attract a certain market popularity. On the other hand, sales, when the Chinese people choose to choose a car, most people will choose a model with more sales, even if it is sold in the later stage, there will be no significant depreciation due to the unpopular model in terms of retention rate. From these two aspects, the performance of Dongfeng Fengxing Yacht in the late stage market still needs to be tested.